Alternative sales channel boosts Rx

Share this article:
The Aptilon Corporation released two new studies demonstrating that live online video detail sessions with physicians significantly impact prescribing behavior.

The company also announced specialty brand agreements with two of the “world's top 10 pharmaceutical companies for its AxcelRx Live video detailing service,” according to a statement. The studies analyzed the effects of video detailing on a new product launch and a mature brand. Both studies found that physicians participating in at least one AxcelRx Live Video Detailing wrote more prescriptions for the respective product. The studies were conducted by MCDS, and independent analytics company.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

Email Newsletters