The second campaign from Republica Havas features images of Alzheimer’s patients wandering in public and experiencing moments of lucidity followed by darkness, uncertainty as well as confusion.
Biogen drops Aduhelm efforts in favor of Leqembi in Alzheimer’s realignment
The Oscar-nominated documentary had its world premiere at the 2023 Sundance Film Festival, where it won the Grand Jury Prize. Distributed by MTV Documentary Films, The Eternal Memory is available for streaming on Paramount+.
Fortnite takes on Alzheimer’s in awareness campaign targeting Gen Z gamers
The campaign targets young gamers in Spain and allows players to experience the symptoms of the incurable disease, including disorientation, memory glitches and space dissociation.
For the first time, people worried about their risk of Alzheimer’s disease can go online, order a blood test, and receive results in the privacy of their homes.
Roche picks up RNA-targeted programs for Alzheimer’s, Huntington’s disease from Ionis
The Ad Council’s Some Things Come with Age videos come in both Spanish and English so as to be culturally relevant in helping people notice signs of Alzheimer’s.
New Alzheimer’s drug raises hopes — along with questions