AMA delegates find ethical CME proposal less than preferable

Share this article:
For the second year in a row, members of the AMA House of Delegates sent back policy proposals tightening the organization's rules regarding continuing medical education.

The proposal, by the AMA's Council on Ethical and Judicial Affairs (CEJA), deemed acceptance of commercial support for CME from drug and device manufacturers “ethically permissible,” though not preferable, provided that a laundry list of conditions were met. That, in itself, was a sharp departure from CEJA's call, a year earlier, for an end to commercial sponsorship. That proposal met with vociferous opposition from all three primary voting blocks within the House of Delegates—primary care physicians, state societies and specialty societies—and was referred back to CEJA.

“I think the ambiguous language killed it,” said Rockpointe Medical Education president Thomas Sullivan of this year's legislation. “There was suspicion of CEJA from last year, when they tried to kill us all by banning commercial support, that this was a back door way of doing the same thing. Delegates were very vocal. I think this is the last time we'll see this for a few years.”

Dr. Daniel Carlat, a critic of commercial support, blogged: “Apparently even this watered down version of medical ethics is unacceptable to the AMA, because defining industry-free CME as ‘preferable' might slow down the flow of industry cash, so they rejected it, referring it back to CEJA for more extreme dilutions.”
Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters


Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?