AMA upbraids cynics of data-mining option

Share this article:

Assertions that challenge the American Medical Association's commitment to its data-mining alternative are “unfounded speculation that ignores the facts,” said AMA president Dr. Peter Carmel.

AMA has an “ongoing multi-year campaign” to promote its Physician Data Restriction Program, Carmel reminded InformationWeek Healthcare.

He was responding to a NEJM commentary saying that the group's conflicting interests have undermined the PDRP. The opt-out program has been advertised in journals, and AMA has sent information to half a million physicians in each of the past three years.

As to why only 28,000 (or 4% of physicians) have signed up, “perhaps [it's] because the AMA's financial interests cut against strongly promoting the program,” authors Michelle Mello, of Harvard School of Public Health, and Noah Messing, of Yale Law School, wrote in a NEJM commentary.

They added, as part of an article reviewing the reasoning behind Supreme Court's decision to strike down a Vermont data-mining law: “The AMA realizes substantial revenue from the sale of physicians' professional data, and widespread physician opt-out would reduce the usefulness of the data to [data-mining firms].”

Critics prefer to “hurl reckless accusations at the AMA than admit that physician awareness” has had little impact on enrollment, responded Carmel.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Agency Gallery

Email Newsletters

MM&M Future Leaders


Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Agency Gallery

Agency Business briefs: June 2014

Agency Business briefs: June 2014

News on Publicis, Palio+Ignite, PulseCX, McCann HumanCare and GolinHarris

It's time to replace the FDA, says Newt Gingrich

It's time to replace the FDA, says Newt ...

Former Speaker of the House and presidential candidate Newt Gingrich has declared that it's time to replace FDA

Agency Business briefs: May 2014

Agency Business briefs: May 2014

Newson ID Media, Frontline Medical Communications and ContextMedia