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 American Medical Association

Congress spares pharmas from going over another cliff—for now

January 02, 2013

For the drug industry, the big news in the "fiscal cliff" deal is that the next big congressional showdown—one that could have big implications for the healthcare industries—has been kicked down the road a couple months.
 

JAMA shows a knack for multi-channel outreach

August 29, 2012

The fan base of the AMA's publishing arm grew 115% in the second quarter.
 

AMA ushers in new president, familiar priorities

June 20, 2012

The American Medical Association closed out its annual meeting Wednesday with a series of new resolutions and a new president, psychiatrist Jeremy Lazarus.
 

Congress takes a stab at IPAB

March 01, 2012

Congressional Republicans -- and even a few Democrats -- are pressing the attack on the Independent Payment Advisory Board for Medicare, a part of the Affordable Care Act opposed by both PhRMA and the AMA.
 

Steep drop seen in providers of community-based CME

September 15, 2011

State-accredited CME providers continue to decrease, with 68 dropping out as of last year, but so far the trend has not posed a threat to physician education, one official says.
 

On fifth try, AMA ethics proposal becomes CME policy

June 23, 2011

A new report passed by AMA delegates draws ethical boundaries around the use of industry funding for medical education, stopping well short of the all-out ban seen in some previous versions.
 

AMA to help docs cash in on EHR stimulus dollars

March 05, 2010

Doctors that demonstrate the "meaningful use" of electronic health records (EHR) in their practices are eligible for at least $44,000 over five years, an incentive the American Medical Association is facilitating with a new partnership.
 

Bid to restrict industry-backed CME rebuffed, again

November 10, 2009

A third attempt by an AMA ethics council asking physicians and medical institutions to curb industry funding for professional educational activities was rebuffed yesterday.
 

AMA, FICS coalition launch consumer flu site

October 22, 2009

The AMA partnered with the Flu Information Care System (FICS) - a coalition of pharmacies, drug makers, state governments, tech providers and others - to launch a flu assessment site for consumers.
 

AMA hops on the social media bandwagon

September 10, 2009

In just over a month, the American Medical Association has launched a YouTube channel, a blog and a Facebook page.
 

AMA stumps for health bill on YouTube

July 21, 2009

The American Medical Association reasserted its support for America's Affordable Health Choices Act of 2009 (H.R. 3200) in a YouTube video starring AMA president James Rohack, a cardiologist from Texas.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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