Americans of two minds on virtual visits
A survey by Euro RSCG Tonic found that 42% are comfortable with the idea of online consultations and 77% said they'd be open to trying it if it meant greater convenience and less expense. Men, in particular, were gung ho for remote care, with 58% expressing support, compared to only 37% of women.
People with chronic conditions were also enthusiastic about remote care, as were employed and college-educated respondents, along with those making more than $25,000 a year.
“People with chronic conditions are very interested because it means more contact with their doctor,” said Kate Gill, managing director, strategy at Euro RSCG Tonic. “It's good news that a lot of people are receptive, because they believe it will be more convenient and cost less money.”
Seventy percent of respondents expressed concern about the increasingly crushing ratio of patients to doctors, and the gap between them stands to grow wider still as healthcare reform legislation brings 30 million people into the system, Gill noted.
Forty-eight percent of respondents said they liked the idea of using mobile apps to run their own tests and check-ups at home, with 77% saying they'd be willing to check their blood pressure and 65% saying they'd be willing to track their symptoms themselves.
“A lot will depend on how facile physicians are with technology, and how comfortable they are with it,” said Denise Murtagh, planning director at the agency. “There's a demographic break there.” Generation X and Y (18-45) were much more comfortable with the notion of remote care than were Baby Boomers (46-64) and Matures (65+), with 52% of Gen Y respondents and 47% of Gen X respondents rating virtual visits positively, as compared to 39% of Boomers and 33% of Matures.
The internet survey was compiled with results from 1,000 adults.