And the 2011 MM&M Award finalists are...

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And the 2011 MM&M Award finalists are...
And the 2011 MM&M Award finalists are...

Congratulations to all the finalists of the MM&M Awards 2011, the winners of which will be named at our gala awards dinner in New York on the evening of October 11.

MM&M Awards 2011 Finalists

Best Healthcare Consumer Media Brand
  • Cornerstones4Care
  • dLife
  • HealthiNation
  • Migraine.com
  • myRegence.com

Best Healthcare Professional Media Brand

  • American Heart Association Scientific Sessions
  • The ASCO Post
  • Dental Product Shopper
  • Daisy
  • NYU Physician

Best Use of Direct Marketing to Consumers

  • Everyday Health and Abbott Laboratories for Humira — Crohn's Diet and Lifestyle Guide
  • Proximo Gen, BMStudio and Bristol-Myers Squibb for Orencia — One Patient at a Time
  • RCW Group and Novartis Oncology for Afinitor — Your Treatment Journey
  • Saatchi & Saatchi Wellness and Amylin/Lilly for Byetta — Byetta By Your Side CRM Campaign
  • Targetbase and UCB for Cimzia — Get A Better Grip

Best Use of Direct Marketing to Healthcare Professionals

  • Chandler Chicco Agency and Amylin Pharmaceuticals — Market Development, Diabetes Close to the Heart
  • Everyday Health and Sanofi Pasteur for Adacel — Adacel G.I.F.T Program
  • Sentrix Health Communications and Wellspring Pharmaceutical for Dyrenium — 3-Wave Mailer
  • Siemens Healthcare Diagnostics — Siemens Disney Allergy Education Program
  • Triax Pharmaceuticals for Locoid Lipocream and Tretin-X — Sample Coupon Convenience Kits

 

Best Use of Public Relations

  • Biosector 2 and Boehringer Ingelheim Pharmaceuticals — Drive4COPD
  • Burson-Marsteller and Sanofi Pasteur/March of Dimes — Sounds of Pertussis
  • Chandler Chicco Agency and Sanofi — AF Stat: A Call to Action for Atrial Fibrillation, AFib Consumer        Awareness Day
  • Cohn & Wolfe New York and Walmart, —Humana Walmart-Preferred Rx Plan (PDP)
  • Weber Shandwick Minneapolis and American College of Surgeons and Florida Hospital Association for Florida     Surgical Care Initiative — Setting a National Example for Quality Healthcare: The Florida Surgical Care Initiative

Best Branded Website

  • Blue Diesel and Merck for Merck Vaccines — MerckVaccines.com
  • Digitas Health and Novo Nordisk for Victoza — VictozaPro.com Healthcare Professional Website
  • RevHealth and Watson for Generess — Generess Consumer Website
  • RevHealth and Watson for Ella — Ella Consumer Website
  • Saatchi & Saatchi Wellness and Merial Limited for Frontline Plus — Completekiller.com

Best Disease/Education Website

  • 2e Creative and Eye Surgery Education Council— EyeSurgeryEducation
  • Giant Creative/Strategy and Gilead Sciences — SpeakFromTheHeart.com
  • Ignite Health and Vertex Pharmaceuticals — BetterToKnowC
  • Jobson Healthcare Information HopefulCircle — www.HopefulCircle.org
  • Saatchi & Saatchi Wellness and Abbott Laboratories for Humira — PsoriasisSpeaks

Best Online Patient Relationship/Support Program

  • Daniella Koren and Takeda Pharmaceuticals North America for Uloric — GoutSmart
  • Euro RSCG Worldwide and Genentech for Pulmozyme — CF Living ePRM Program
  • Patient Marketing Group and Merck for MerckEngage — MerckEngage Health Partnership Program
  • RevHealth and Watson for Generess — I am Generess Program Website
  • Siren Interactive and Baxter for Hemophilia — ThereForYou.com

Best Use of Social Media

  • Biosector 2 and Boehringer Ingelheim Pharmaceuticals — Drive4COPD
  • Chamberlain Healthcare Public Relations and Boehringer Ingelheim — HealthSeeker: Simple Steps, Healthier Together
  • imc2 health & wellness and Bayer HealthCare Pharmaceuticals — 50th Anniversary of the Pill Celebration
  • Waggener Edstrom Worldwide Cambridge and Shire HGT for VPRIV — Shire's Gaucher Awareness Month: Rejuvenating a Forgotten Rare Disease
  • WCG and Genomic Health for Oncotype DX Breast Cancer Test — Pass It On...Until Every Woman Knows

Best Interactive Initiative for Consumers

  • The CementBloc and Celgene for Abraxane — Share The Little Things
  • Heartbeat Ideas and Auxilium Pharmaceuticals for Auxilium Pharmaceuticals' Low Testosterone Therapy — Low T Facts
  • Intouch Solutions and Sanofi for Lantus — The GoMeals Suite of Mobile Apps: Bringing Valuable Lifestyle Tools to People Living with Diabetes
  • LBi and Bristol-Myers Squibb for Reyataz — 2011 Reyataz "Fight HIV Your Way" Photo Contest
  • Patient Marketing Group and Merck for MerckEngage — MerckEngage Health Partnership Program

Best Interactive Initiative for Healthcare Professionals

  • AbelsonTaylor and Allergan for Restasis — Restasis Interactive Learning Program
  • Eveo, Inc. and Genentech for Lucentis — Lucentis iPad Pilot & Case Studies Program
  • Ignite Health and Eli Lilly — Virtual Lung Cancer Staging Gallery
  • RosettaWishbone and Otsuka America Pharmaceutical Samsca — Samsca 2011 iPad App Sales Aid
  • Saatchi & Saatchi Health Communications and AstraZeneca for Seroquel XR — Seroquel XR 2010 APA Convention

Best Individual Consumer Print Advertisement

  • Advance MarketWoRx and UCB for Cimzia — Better Grip on Life
  • CJ&P Advertising and MCGHealth for Primary Stroke Center — Stroke Seconds Count-Newspaper
  • CJ&P Advertising and MCGHealth for Primary Stroke Center — Stroke Seconds Count-Magazine
  • Digitas Health and MedImmune for FluMist — I Pick My Nose
  • RevHealth and Watson for Generess — Generess Consumer Ad

Best Overall Consumer Print Campaign

  • Advance MarketWoRx and UCB for Cimzia — I Trust My Gut
  • CDM New York and Musicians On Call for MusiciansOnCall.Org — The Healing Power of Musi
  • The CementBloc and Novartis Vaccines for Menveo — Fresh Rhymes
  • Draftfcb Healthcare and Cephalon for Nuvigil — Nuvigil Proud Sponsor Consumer Campaign
  • HCB Health and Sound Surgical Technologies for Vaser Lipo and Vaser Shape — Vaser It Campaign

Best Individual Professional Print Advertisement

  • AbelsonTaylor and Takeda Canada for Dexilant — Stomach Switches Spread
  • AbelsonTaylor and Takeda Canada for Dexilant — Tortoise and Hare
  • Draftfcb Healthcare and Centocor Ortho Biotech for Remicade — 2nd Thoughts
  • Draftfcb Healthcare and Cephalon for Nuvigil — Proud Sponsor
  • LehmanMillet and Dune Medical Devices for MarginProbe — Simplify the Story

Best Overall Professional Print Campaign

  • Draftfcb Healthcare and Centocor Ortho Biotech for Remicade — 2nd Thoughts
  • Draftfcb Healthcare and Cephalon for Nuvigil — Proud Sponsor
  • Dudnyk and Dentsply Professional for Cavitron — Scaling New Heights
  • GSW Worldwide and Dyax for Kalbitor — Kalbitor Print Campaign
  • RosettaWishbone and Otsuka America Pharmaceutical for Hyponatremia Disease State — Hyponatremia Disruption Advertorial Series

Best Professional Print Campaign for Product Launches

  • AbelsonTaylor and Takeda Cananda for Dexilant — Tortoise and Hare
  • Flashpoint Medica and Angiotech for Quill — Transforming the Nature of Tissue Closure
  • Pacific Communications and Allergan for Botox — Botox Chronic Migraine: It's Here
  • Reality Rx Communication and Cangene for WinRho — WinRho Re-Launch
  • Sudler & Hennessey and Alexion Pharmaceuticals — Disease Education Campaign: aHUS

Best Professional Sales Aid

  • Draftfcb Healthcare and Cephalon for Nuvigil — Nuvigil Proud Sponsor Sales Aid
  • Giant Creative/Strategy and Neutrogena — Sun Portfolio Detail Aid
  • Health 4 Brands and Savient Pharmaceuticals for Krystexxa — Krystexxa Sales Aid
  • ICC and Sunovion for Brovana — The Right Fit
  • ICC and Sunovion for Xopenex — Critical Moment

Best Corporate Marketing Campaign

  • Cramer and Siemens for Siemens Mammomat Inspiration — Who Inspires You?
  • FingerPaint Marketing and Alimera Sciences — Alimera Corporate Campaign
  • ICC and Johnson's Baby Brands— Johnson's Equity Campaign
  • LehmanMillet and Abbott Medical Optics — Global Surgical Sales Force Video
  • LehmanMillet and Zimmer Dental — IM Zimmer Global Integrated Marketing Campaign

Best Agency Self-Promotion

  • Blue Diesel — Douglas Fur
  • CDM Princeton — 2010 Manny Award Videos
  • The CementBloc — The CementBloc Website
  • Concentric Pharma Advertising — Concentric Safari and Specialist Campaign
  • FingerPaint Marketing — FingerPaint Marketing Self Promotion

Best TV Advertisement/Campaign

  • Advance MarketWoRx and UCB — Unbranded Direct Response TV Advertisement: I'm Different
  • RAPP and Humana Medicare — Relationships
  • Saatchi & Saatchi Wellness and Abbott Laboratories for Humira — Things That You Love:Bicycle and Piano
  • Saatchi & Saatchi Wellness and AstraZeneca for Nexium — Extreme Measures
  • Saatchi & Saatchi Wellness and Merial Limited for Frontline Plus — Little Green Men

Best Over-The-Counter Product Advertisement/Campaign

  • AbelsonTaylor and Abbott Nutrition for Ensure — Use it or Lose It
  • AbelsonTaylor and Abbott Nutrition for Glucerna — Balance
  • AbelsonTaylor and Abbott Nutrition for PediaSure Sidekicks — You Are What You Eat
  • Anderson DDB Health & Lifestyle and Schering-Plough Canada for RestoraLAX
  • ICC and GlaxoSmithKline for Breathe Right Advanced Nasal Strips — Open All Night

Best Total Integration Program for Small Companies

  • Advance MarketWoRx and UCB — Unbranded Direct Response TV Advertisement: I'm Different
  • CDM Princeton and Hologic for NovaSure — Welcome Back
  • Digitas Health and MedImmune for FluMist — I Pick My Nose
  • LEVEL Brand and Medica for Medica Individual Business Unit — Plans That Fit Your Life
  • Medthink Communications and Salix Pharmaceuticals for MoviPrep and OsmoPrep — Colonoscopy For Dummies

Best Total Integration Program for Large Companies

  • CDMiConnect and Eisai/PriCara for AcipHex
  • Cell Division and Amgen for Nplate
  • Draftfcb and Teva Women's Health for Plan B One-Step — Before the Clock Strikes
  • Saatchi & Saatchi Wellness and Abbott Laboratories for Humira — In My Skin
  • Saatchi & Saatchi Wellness and Abbott Laboratories for Humira — Things That You Love
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