And the 2011 MM&M Award finalists are...

Share this article:
And the 2011 MM&M Award finalists are...
And the 2011 MM&M Award finalists are...

Congratulations to all the finalists of the MM&M Awards 2011, the winners of which will be named at our gala awards dinner in New York on the evening of October 11.

MM&M Awards 2011 Finalists

Best Healthcare Consumer Media Brand
  • Cornerstones4Care
  • dLife
  • HealthiNation
  • Migraine.com
  • myRegence.com

Best Healthcare Professional Media Brand

  • American Heart Association Scientific Sessions
  • The ASCO Post
  • Dental Product Shopper
  • Daisy
  • NYU Physician

Best Use of Direct Marketing to Consumers

  • Everyday Health and Abbott Laboratories for Humira — Crohn's Diet and Lifestyle Guide
  • Proximo Gen, BMStudio and Bristol-Myers Squibb for Orencia — One Patient at a Time
  • RCW Group and Novartis Oncology for Afinitor — Your Treatment Journey
  • Saatchi & Saatchi Wellness and Amylin/Lilly for Byetta — Byetta By Your Side CRM Campaign
  • Targetbase and UCB for Cimzia — Get A Better Grip

Best Use of Direct Marketing to Healthcare Professionals

  • Chandler Chicco Agency and Amylin Pharmaceuticals — Market Development, Diabetes Close to the Heart
  • Everyday Health and Sanofi Pasteur for Adacel — Adacel G.I.F.T Program
  • Sentrix Health Communications and Wellspring Pharmaceutical for Dyrenium — 3-Wave Mailer
  • Siemens Healthcare Diagnostics — Siemens Disney Allergy Education Program
  • Triax Pharmaceuticals for Locoid Lipocream and Tretin-X — Sample Coupon Convenience Kits

 

Best Use of Public Relations

  • Biosector 2 and Boehringer Ingelheim Pharmaceuticals — Drive4COPD
  • Burson-Marsteller and Sanofi Pasteur/March of Dimes — Sounds of Pertussis
  • Chandler Chicco Agency and Sanofi — AF Stat: A Call to Action for Atrial Fibrillation, AFib Consumer        Awareness Day
  • Cohn & Wolfe New York and Walmart, —Humana Walmart-Preferred Rx Plan (PDP)
  • Weber Shandwick Minneapolis and American College of Surgeons and Florida Hospital Association for Florida     Surgical Care Initiative — Setting a National Example for Quality Healthcare: The Florida Surgical Care Initiative

Best Branded Website

  • Blue Diesel and Merck for Merck Vaccines — MerckVaccines.com
  • Digitas Health and Novo Nordisk for Victoza — VictozaPro.com Healthcare Professional Website
  • RevHealth and Watson for Generess — Generess Consumer Website
  • RevHealth and Watson for Ella — Ella Consumer Website
  • Saatchi & Saatchi Wellness and Merial Limited for Frontline Plus — Completekiller.com

Best Disease/Education Website

  • 2e Creative and Eye Surgery Education Council— EyeSurgeryEducation
  • Giant Creative/Strategy and Gilead Sciences — SpeakFromTheHeart.com
  • Ignite Health and Vertex Pharmaceuticals — BetterToKnowC
  • Jobson Healthcare Information HopefulCircle — www.HopefulCircle.org
  • Saatchi & Saatchi Wellness and Abbott Laboratories for Humira — PsoriasisSpeaks

Best Online Patient Relationship/Support Program

  • Daniella Koren and Takeda Pharmaceuticals North America for Uloric — GoutSmart
  • Euro RSCG Worldwide and Genentech for Pulmozyme — CF Living ePRM Program
  • Patient Marketing Group and Merck for MerckEngage — MerckEngage Health Partnership Program
  • RevHealth and Watson for Generess — I am Generess Program Website
  • Siren Interactive and Baxter for Hemophilia — ThereForYou.com

Best Use of Social Media

  • Biosector 2 and Boehringer Ingelheim Pharmaceuticals — Drive4COPD
  • Chamberlain Healthcare Public Relations and Boehringer Ingelheim — HealthSeeker: Simple Steps, Healthier Together
  • imc2 health & wellness and Bayer HealthCare Pharmaceuticals — 50th Anniversary of the Pill Celebration
  • Waggener Edstrom Worldwide Cambridge and Shire HGT for VPRIV — Shire's Gaucher Awareness Month: Rejuvenating a Forgotten Rare Disease
  • WCG and Genomic Health for Oncotype DX Breast Cancer Test — Pass It On...Until Every Woman Knows

Best Interactive Initiative for Consumers

  • The CementBloc and Celgene for Abraxane — Share The Little Things
  • Heartbeat Ideas and Auxilium Pharmaceuticals for Auxilium Pharmaceuticals' Low Testosterone Therapy — Low T Facts
  • Intouch Solutions and Sanofi for Lantus — The GoMeals Suite of Mobile Apps: Bringing Valuable Lifestyle Tools to People Living with Diabetes
  • LBi and Bristol-Myers Squibb for Reyataz — 2011 Reyataz "Fight HIV Your Way" Photo Contest
  • Patient Marketing Group and Merck for MerckEngage — MerckEngage Health Partnership Program

Best Interactive Initiative for Healthcare Professionals

  • AbelsonTaylor and Allergan for Restasis — Restasis Interactive Learning Program
  • Eveo, Inc. and Genentech for Lucentis — Lucentis iPad Pilot & Case Studies Program
  • Ignite Health and Eli Lilly — Virtual Lung Cancer Staging Gallery
  • RosettaWishbone and Otsuka America Pharmaceutical Samsca — Samsca 2011 iPad App Sales Aid
  • Saatchi & Saatchi Health Communications and AstraZeneca for Seroquel XR — Seroquel XR 2010 APA Convention

Best Individual Consumer Print Advertisement

  • Advance MarketWoRx and UCB for Cimzia — Better Grip on Life
  • CJ&P Advertising and MCGHealth for Primary Stroke Center — Stroke Seconds Count-Newspaper
  • CJ&P Advertising and MCGHealth for Primary Stroke Center — Stroke Seconds Count-Magazine
  • Digitas Health and MedImmune for FluMist — I Pick My Nose
  • RevHealth and Watson for Generess — Generess Consumer Ad

Best Overall Consumer Print Campaign

  • Advance MarketWoRx and UCB for Cimzia — I Trust My Gut
  • CDM New York and Musicians On Call for MusiciansOnCall.Org — The Healing Power of Musi
  • The CementBloc and Novartis Vaccines for Menveo — Fresh Rhymes
  • Draftfcb Healthcare and Cephalon for Nuvigil — Nuvigil Proud Sponsor Consumer Campaign
  • HCB Health and Sound Surgical Technologies for Vaser Lipo and Vaser Shape — Vaser It Campaign

Best Individual Professional Print Advertisement

  • AbelsonTaylor and Takeda Canada for Dexilant — Stomach Switches Spread
  • AbelsonTaylor and Takeda Canada for Dexilant — Tortoise and Hare
  • Draftfcb Healthcare and Centocor Ortho Biotech for Remicade — 2nd Thoughts
  • Draftfcb Healthcare and Cephalon for Nuvigil — Proud Sponsor
  • LehmanMillet and Dune Medical Devices for MarginProbe — Simplify the Story

Best Overall Professional Print Campaign

  • Draftfcb Healthcare and Centocor Ortho Biotech for Remicade — 2nd Thoughts
  • Draftfcb Healthcare and Cephalon for Nuvigil — Proud Sponsor
  • Dudnyk and Dentsply Professional for Cavitron — Scaling New Heights
  • GSW Worldwide and Dyax for Kalbitor — Kalbitor Print Campaign
  • RosettaWishbone and Otsuka America Pharmaceutical for Hyponatremia Disease State — Hyponatremia Disruption Advertorial Series

Best Professional Print Campaign for Product Launches

  • AbelsonTaylor and Takeda Cananda for Dexilant — Tortoise and Hare
  • Flashpoint Medica and Angiotech for Quill — Transforming the Nature of Tissue Closure
  • Pacific Communications and Allergan for Botox — Botox Chronic Migraine: It's Here
  • Reality Rx Communication and Cangene for WinRho — WinRho Re-Launch
  • Sudler & Hennessey and Alexion Pharmaceuticals — Disease Education Campaign: aHUS

Best Professional Sales Aid

  • Draftfcb Healthcare and Cephalon for Nuvigil — Nuvigil Proud Sponsor Sales Aid
  • Giant Creative/Strategy and Neutrogena — Sun Portfolio Detail Aid
  • Health 4 Brands and Savient Pharmaceuticals for Krystexxa — Krystexxa Sales Aid
  • ICC and Sunovion for Brovana — The Right Fit
  • ICC and Sunovion for Xopenex — Critical Moment

Best Corporate Marketing Campaign

  • Cramer and Siemens for Siemens Mammomat Inspiration — Who Inspires You?
  • FingerPaint Marketing and Alimera Sciences — Alimera Corporate Campaign
  • ICC and Johnson's Baby Brands— Johnson's Equity Campaign
  • LehmanMillet and Abbott Medical Optics — Global Surgical Sales Force Video
  • LehmanMillet and Zimmer Dental — IM Zimmer Global Integrated Marketing Campaign

Best Agency Self-Promotion

  • Blue Diesel — Douglas Fur
  • CDM Princeton — 2010 Manny Award Videos
  • The CementBloc — The CementBloc Website
  • Concentric Pharma Advertising — Concentric Safari and Specialist Campaign
  • FingerPaint Marketing — FingerPaint Marketing Self Promotion

Best TV Advertisement/Campaign

  • Advance MarketWoRx and UCB — Unbranded Direct Response TV Advertisement: I'm Different
  • RAPP and Humana Medicare — Relationships
  • Saatchi & Saatchi Wellness and Abbott Laboratories for Humira — Things That You Love:Bicycle and Piano
  • Saatchi & Saatchi Wellness and AstraZeneca for Nexium — Extreme Measures
  • Saatchi & Saatchi Wellness and Merial Limited for Frontline Plus — Little Green Men

Best Over-The-Counter Product Advertisement/Campaign

  • AbelsonTaylor and Abbott Nutrition for Ensure — Use it or Lose It
  • AbelsonTaylor and Abbott Nutrition for Glucerna — Balance
  • AbelsonTaylor and Abbott Nutrition for PediaSure Sidekicks — You Are What You Eat
  • Anderson DDB Health & Lifestyle and Schering-Plough Canada for RestoraLAX
  • ICC and GlaxoSmithKline for Breathe Right Advanced Nasal Strips — Open All Night

Best Total Integration Program for Small Companies

  • Advance MarketWoRx and UCB — Unbranded Direct Response TV Advertisement: I'm Different
  • CDM Princeton and Hologic for NovaSure — Welcome Back
  • Digitas Health and MedImmune for FluMist — I Pick My Nose
  • LEVEL Brand and Medica for Medica Individual Business Unit — Plans That Fit Your Life
  • Medthink Communications and Salix Pharmaceuticals for MoviPrep and OsmoPrep — Colonoscopy For Dummies

Best Total Integration Program for Large Companies

  • CDMiConnect and Eisai/PriCara for AcipHex
  • Cell Division and Amgen for Nplate
  • Draftfcb and Teva Women's Health for Plan B One-Step — Before the Clock Strikes
  • Saatchi & Saatchi Wellness and Abbott Laboratories for Humira — In My Skin
  • Saatchi & Saatchi Wellness and Abbott Laboratories for Humira — Things That You Love

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions