And the finalists are...

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Congratulations to all the finalists of the MM&M Awards 2010, the winners of which will be named at our gala awards dinner in New York on the evening of October 12:

MM&M Awards 2010 Finalists

Best Healthcare Consumer Media Brand

  • dLife
  • Health.com Integrated Solutions
  • Patient Resource Cancer Guide
  • POZ
  • myRegence.com

Best Healthcare Professional Media Brand

  • Healthcare Journal of Baton Rouge
  • Oncology Net Guide
  • Oncology & Biotech News
  • PrenatePERL.com
  • ReachMD

Best Use of Direct Marketing to Consumers

  • Beacon Healthcare Communications and Allergan — My Tears, My Rewards
  • CDMi Connect and Eisai — Read My Lips
  • Euro RSCG Life Chelsea and Bristol-Myers Squibb — Reyataz Photo Contest
  • Medical Minds Healthcare Communications and Novasys Medical — Stand Up to Urine Leaks!
  • The Agency Inside Harte-Hanks and Allergan — Latisse LashPerks Consumer Conversion and Retention Program

Best Use of Direct Marketing to Healthcare Professionals

  • Ferguson, part of CommonHealth, and Johnson & Johnson Consumer Healthcare — Flossology
  • Pacific Communications and Allergan — Spring Direct Mail Campaign
  • Pacific Communications and Allergan — Are You Getting What You Asked For?
  • Saatchi & Saatchi Healthcare Innovations and Sanofi Pasteur— Pentacel Vaccine Celebrate Scrapbook
  • The Agency Inside Harte-Hanks and Abbott Laboratories — Simply Synthroid

Best Use of Public Relations

  • Abbott Laboratories and Abbott — Abbott's First-in-Class MitraClip Therapy Makes Headlines
  • Chandler Chicco Agency and Allergan — "Botox Cosmetic: Express Success" Charitable Education Campaign with Vanessa Williams and Dress for Success
  • Communications Strategies and Teva Women's Health — Plan B One-Step Spring Break Guerrilla Marketing Campaign
  • Lippe Taylor Brand Communications and Lumenis — Miracle Treatment of Lifelong Scars
  • Novo Nordisk Inc. and Marina Maher Communications (2010) and Biosector 2 (2009) — Charlie Kimball Race with Insulin

Best Branded Website

  • DevicePharm and Abbott Medical Optics — My Cataract Solution
  • Euro RSCG Life 4D and Sanofi-Aventis — WhyInsulin.com
  • evoke interaction and Stephanie Lamenta — Doc&Diva
  • Greater Than One and Sepracor — Omnaris
  • HC&B Healthcare Communications and US Oncology — US Oncology Corporate Website

Best Disease/Education Website

  • Compass Healthcare Marketers and BioMarin Pharmaceutical — PKU.com
  • GyroHSR and LifeCell Corporation — BreastReconstructionMatters.com
  • Hill Holliday and Novartis — 1in3people
  • Integrative Logic LLC and Galderma Laboratories — RosaceaFacts.com
  • Medimmune and Digitas Health— Good To Share

Best Online Patient Relationship/Support Program

  • Cline Davis & Mann Princeton and Novo Nordisk — Changing Possibilities-US.com
  • Hamilton Communications and Immune Deficiency Foundation (IDF) with an educational grant from Baxter Healthcare — IDF Common Ground Website
  • Klick Communications and Allergan — My Lap-Band Journey Patient Support Program
  • The Agency Inside Harte-Hanks and Merck & Co. — Januvia Relationship Marketing Program
  • Torre Lazur McCann and Axcan Pharma — CareFirst for Life Patient Support Program

Best Use of Social Media

  • Chamberlain Healthcare Public Relations and Boehringer Ingelheim — Making Sense of Diabetes through User-Generated Content
  • Ignite Health and Ignite Health — FDASM.com
  • LehmanMillet and Abbott Nutrition — NightNurse Nation
  • Siren Interactive and National Organization for Rare Disorders — NORD
  • WCG and ZENO — Zeno Hot Spot

Best Interactive Initiative for Consumers

  • dLife
  • Everyday Health — Everyday Health's Symptom Checker
  • ghg and National Healthy Mothers, Healthy Babies Coalition — text4baby Mobile Health Initiative
  • Ignite Health and Eli Lilly — Diabetes Virtual Kitchen
  • Morsekode and UnitedHealthcare — Health Care Lane

Best Interactive Initiative for Healthcare Professionals

  • Blue Diesel and Johnson & Johnson — Ethicon Biosurgery Tablet PC and Mobile Initiative
  • Concentric Pharma Advertising and Johnson & Johnson — Acuvue Oasys Pod Ride
  • Group DCA and Alcon Laboratories — The Flight School for Systane Ultra
  • Group DCA and AstraZeneca — Nexium Golf Challenge
  • Williams Labadie and Astellas Pharma US — ASNC 2009 Interactive Experience

Best Individual Consumer Print Advertisement

  • Anderson DDB Health & Lifestyle and DePuy Orthopaedics — Cane Club
  • HC&B Healthcare Communications and The Menninger Clinic — Adolescent Therapy Program
  • Hill Holliday and Emblem Health — Cubicle
  • Saatchi & Saatchi Wellness and AstraZeneca — Seroquel XR Fade
  • Saatchi & Saatchi Wellness and AstraZeneca Pharmaceuticals — Nighttime Heartburn 

Best Overall Consumer Print Campaign

  • CDMi Connect and Genentech — No Way RA
  • EvoLogue, part of CommonHealth, and Abbott Diabetes Care, FreeStyle Promise Patient Support Program — FreeStyle Promise Painter
  • Hill Holliday and Emblem Health — The Plan That Works
  • McCann Erickson HumanCare and GlaxoSmithKline — Attention: Shoes & Perfume
  • NYU Langone Medical Center and NYU Langone Medical Center — Any Given Moment

Best Individual Professional Print Advertisement

  • AbelsonTaylor and Takeda — Kapidex
  • Cline Davis & Mann Princeton and Shire — Intuniv Ad
  • GSW Worldwide and Dyax — When the Body Attacks Itself Launch
  • LehmanMillet and Abbott Nutrition — Absorbing Science
  • Wishbone-ITP and CardioNet — Tree

Best Overall Professional Print Campaign

  • Anderson DDB Health & Lifestyle and Philips Healthcare — People Powered Health Care
  • Cline Davis & Mann Princeton and Shire — Intuniv
  • Draftfcb Healthcare NY and Centocor Ortho Biotech — Stelara "361"
  • StoneArch Creative and Virtual Radiologic — Body of Work
  • Stonefly Communications Group and Abbott Nutrition — Illumination

Best Professional Print Campaign for Product Launches

  • AbelsonTaylor and Eisai — Banzel Launch
  • AbelsonTaylor and Takeda — Kapidex
  • Flashpoint Medica and Ipsen Pharmaceuticals — Extend Relief
  • ICC and Ortho-McNeil-Janssen Pharmaceuticals — Nucynta
  • Pacific Communications and Allergan — Dex Appeal

Best Professional Sales Aid

  • Cline Davis & Mann Princeton and Schering-Plough/Merck — The NuvaRing Patient Hesitation Tool
  • Dudnyk and Inspire Pharmaceuticals — AzaSite "Metal Man"
  • GSW Worldwide and Covidien — Cap the Cough
  • Palio and URL Pharma — Tough Guys
  • Saatchi & Saatchi Healthcare Innovations and Sanofi Aventis — SculptraAesthetic

Best Corporate Marketing Campaign

  • Cline Davis & Mann Princeton and Gilead Sciences — The Wave of Hope
  • Draftfcb Healthcare NY and Cephalon Oncology — Cephalon Oncology "Every Cancer Counts"
  • Draftfcb Healthcare NY and Talecris — Prolastin-C "New Formula" Relaunch
  • Torre Lazur McCann and Novartis — TLM Novartis Congratulations
  • Wishbone-itp and Medical Advertising Hall of Fame — Lacrimation

Best Agency Self-Promotion

  • Cline Davis and Mann — CDM World Agency Website
  • Draftfcb Healthcare NY — Draftfcb Healthcare "Brand Super Heroes" Interactive Ad
  • Draftfcb Healthcare NY — Draftfcb Healthcare Self-Promotion Video Shorts
  • Eveo — Eveo
  • The CementBloc — Blocism

Best TV Advertisement/Campaign

  • Euro RSCG Tonic and GlaxoSmithKline — Advair Asthma Branded Television "I Never Knew"
  • McCann Erickson HumanCare and GlaxoSmithKline — Attention TV "Perfume"
  • Saatchi & Saatchi Wellness and AstraZeneca — Seroquel XR "Fade"
  • Saatchi & Saatchi Wellness and AstraZeneca Pharmaceuticals — Nighttime Heartburn
  • Sanofi-Aventis US and MRM Worldwide — P.A.D Campaign "Someone Who Cares"

Best Over-The-Counter Product Advertisement/Campaign

  • AbelsonTaylor and Abbott Nutrition — Ensure "Nutrition in Charge"
  • AbelsonTaylor and Abbott Nutrition — Similac 2009 Shielded Campaign
  • AbelsonTaylor and Abbott Nutrition — PediaSure "Food Pyramid"
  • Adair-Greene and Stiefel Laboratories — Get Your Game On
  • Medicus Life Brands and Procter & Gamble Oral Health — Virtually Plaque Free

Best Total Integration Program for Small Companies

  • GCI Health and Biogen Idec — Leveraging a Culturally Relevant Platform to Bring Treatment Benefits to Life
  • Hill Holliday and Emblem Health — The Plan That Works
  • LEVEL Brand and Medica — COBRA
  • MedImmune and Digitas Health — Good To Share
  • Stratagem Healthcare Communications and John Muir Health — JMH Primary Care

Best Total Integration Program for Large Companies

  • Draftfcb Healthcare NY and Centocor Ortho Biotech — Stelara "361"
  • Gallo and Medtronic Diabetes — Connect The Dots
  • GSW Worldwide and Covidien — Cap The Cough
  • Medtronic MiniMed — Lenny the Lion: Medtronic Diabetes
  • Publicis Healthcare Communications Group and AstraZeneca — Seroquel XR "Fade"
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