How Millennium: The Takeda Oncology Company, Pfizer and others are turning to the web to better train sales reps and get more “face” time with physicians.
Cegedim launches Mobile Intelligence CRM application
Medical/surgical journals have seen better days but there is a silver lining in the sector that has been hit hard the past few years. Anthony Vecchione reports on some of the industry’s bright spots
Digital continues to have impact on pharma says study
According to data from a white paper by Manhattan Research, the average physician spends a full work day [about eight hours] each week using the internet for professional reasons, a significant jump from only 2 1/2 hours in 2002.
Pfizer had to cough up $2.3 billion in September, as part of a fraud settlement to resolve criminal and civil liability charges arising from the illegal promotion of certain pharmaceutical products.
Eli Lilly and Company will reduce its global headcount to 35,000 from 40,500 by the end of 2011 as part of an overall reorganization designed to reduce the company’s cost structure by $1 billion.
Docs triple their time online since 2002, says study
The average physician currently spends a full work day [about eight hours] a week using the Internet for professional reasons, a significant jump from only 2.5 hours in 2002.
Pfizer pays $2.3 billion for deceptive marketing practices
The world’s largest pharmaceutical company, Pfizer, and its subsidiary Pharmacia & Upjohn Company Inc. have agreed to pay $2.3 billion, the largest healthcare fraud settlement in the history of the Department of Justice, to resolve criminal and civil liability charges arising from the illegal promotion of certain pharmaceutical products, the Justice Department announced today.
Loading...
MM+M Transform: The Patient, Provider and Payer Engagement Matrix