Anthony Vecchione

Most Recent Articles by Anthony Vecchione

Cegedim launches Mobile Intelligence CRM application

Cegedim Dendrite released its flagship Customer Relationship Management (CRM) suite, Mobile Intelligence, for BlackBerry smartphone users.

Sales Force Report: The Online Rep

How Millennium: The Takeda Oncology Company, Pfizer and others are turning to the web to better train sales reps and get more "face" time with physicians.

Physician smartphone usage on the rise

Smartphones will soon be as ubiquitous as stethoscopes among physicians, according the results of a new report by Manhattan Research.

Digital continues to have impact on pharma says study

According to data from a white paper by Manhattan Research, the average physician spends a full work day [about eight hours] each week using the internet for professional reasons, a significant jump from only 2 1/2 hours in 2002.

Roska inks NPP deal with Cephalon

Roska Healthcare has developed a non-personal promotion (NPP) strategy for Cephalon's skeletal muscle relaxant, Amrix.

More Articles by Anthony Vecchione

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

Email Newsletters