Anthony Vecchione

 
 

Recent Articles

Cegedim launches Mobile Intelligence CRM application

October 15, 2009

Cegedim Dendrite released its flagship Customer Relationship Management (CRM) suite, Mobile Intelligence, for BlackBerry smartphone users.
 

Sales Force Report: The Online Rep

October 15, 2009

How Millennium: The Takeda Oncology Company, Pfizer and others are turning to the web to better train sales reps and get more "face" time with physicians.
 

Physician smartphone usage on the rise

October 05, 2009

Smartphones will soon be as ubiquitous as stethoscopes among physicians, according the results of a new report by Manhattan Research.
 

Digital continues to have impact on pharma says study

September 15, 2009

According to data from a white paper by Manhattan Research, the average physician spends a full work day [about eight hours] each week using the internet for professional reasons, a significant jump from only 2 1/2 hours in 2002.
 

Roska inks NPP deal with Cephalon

September 15, 2009

Roska Healthcare has developed a non-personal promotion (NPP) strategy for Cephalon's skeletal muscle relaxant, Amrix.
 

Pfizer settles for record-breaking $2.3B

September 15, 2009

Pfizer had to cough up $2.3 billion in September, as part of a fraud settlement to resolve criminal and civil liability charges arising from the illegal promotion of certain pharmaceutical products.
 

Journal Ad Review: The Hit Parade

September 15, 2009

Medical/surgical journals have seen better days but there is a silver lining in the sector that has been hit hard the past few years. Anthony Vecchione reports on some of the industry's bright spots
 

Lilly slashes workforce by 13%

September 14, 2009

Eli Lilly and Company will reduce its global headcount to 35,000 from 40,500 by the end of 2011 as part of an overall reorganization designed to reduce the company's cost structure by $1 billion.
 

Docs triple their time online since 2002, says study

September 08, 2009

The average physician currently spends a full work day [about eight hours] a week using the Internet for professional reasons, a significant jump from only 2.5 hours in 2002.
 

Pfizer pays $2.3 billion for deceptive marketing practices

September 02, 2009

The world's largest pharmaceutical company, Pfizer, and its subsidiary Pharmacia & Upjohn Company Inc. have agreed to pay $2.3 billion, the largest healthcare fraud settlement in the history of the Department of Justice, to resolve criminal and civil liability charges arising from the illegal promotion of certain pharmaceutical products, the Justice Department announced today.
 

Video Exclusive

Web Exclusives

Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!

MAHF Ceremony 2012

Photos from the Medical Advertising Hall of Fame Awards ceremony