Anthony Vecchione

Most Recent Articles by Anthony Vecchione

Cegedim launches Mobile Intelligence CRM application

Cegedim Dendrite released its flagship Customer Relationship Management (CRM) suite, Mobile Intelligence, for BlackBerry smartphone users.

Sales Force Report: The Online Rep

How Millennium: The Takeda Oncology Company, Pfizer and others are turning to the web to better train sales reps and get more "face" time with physicians.

Physician smartphone usage on the rise

Smartphones will soon be as ubiquitous as stethoscopes among physicians, according the results of a new report by Manhattan Research.

Digital continues to have impact on pharma says study

According to data from a white paper by Manhattan Research, the average physician spends a full work day [about eight hours] each week using the internet for professional reasons, a significant jump from only 2 1/2 hours in 2002.

Roska inks NPP deal with Cephalon

Roska Healthcare has developed a non-personal promotion (NPP) strategy for Cephalon's skeletal muscle relaxant, Amrix.

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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.