Thanks for choosing mmm-online.com Sign up for your FREE account now and join the thousands of other healthcare marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Keep me logged in Forgot your password?

Please wait...

Please wait...

Anthony Vecchione

 
 

Recent Articles

Cegedim launches Mobile Intelligence CRM application

October 15, 2009

Cegedim Dendrite released its flagship Customer Relationship Management (CRM) suite, Mobile Intelligence, for BlackBerry smartphone users.
 

Sales Force Report: The Online Rep

October 15, 2009

How Millennium: The Takeda Oncology Company, Pfizer and others are turning to the web to better train sales reps and get more "face" time with physicians.
 

Physician smartphone usage on the rise

October 05, 2009

Smartphones will soon be as ubiquitous as stethoscopes among physicians, according the results of a new report by Manhattan Research.
 

Digital continues to have impact on pharma says study

September 15, 2009

According to data from a white paper by Manhattan Research, the average physician spends a full work day [about eight hours] each week using the internet for professional reasons, a significant jump from only 2 1/2 hours in 2002.
 

Roska inks NPP deal with Cephalon

September 15, 2009

Roska Healthcare has developed a non-personal promotion (NPP) strategy for Cephalon's skeletal muscle relaxant, Amrix.
 

Pfizer settles for record-breaking $2.3B

September 15, 2009

Pfizer had to cough up $2.3 billion in September, as part of a fraud settlement to resolve criminal and civil liability charges arising from the illegal promotion of certain pharmaceutical products.
 

Journal Ad Review: The Hit Parade

September 15, 2009

Medical/surgical journals have seen better days but there is a silver lining in the sector that has been hit hard the past few years. Anthony Vecchione reports on some of the industry's bright spots
 

Lilly slashes workforce by 13%

September 14, 2009

Eli Lilly and Company will reduce its global headcount to 35,000 from 40,500 by the end of 2011 as part of an overall reorganization designed to reduce the company's cost structure by $1 billion.
 

Docs triple their time online since 2002, says study

September 08, 2009

The average physician currently spends a full work day [about eight hours] a week using the Internet for professional reasons, a significant jump from only 2.5 hours in 2002.
 

Pfizer pays $2.3 billion for deceptive marketing practices

September 02, 2009

The world's largest pharmaceutical company, Pfizer, and its subsidiary Pharmacia & Upjohn Company Inc. have agreed to pay $2.3 billion, the largest healthcare fraud settlement in the history of the Department of Justice, to resolve criminal and civil liability charges arising from the illegal promotion of certain pharmaceutical products, the Justice Department announced today.
 
  

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
 

© 2013 Haymarket Media, Inc.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions