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Anthony Vecchione

 
 

Recent Articles

Economic downturn takes toll on incentives and raises

August 14, 2009

Results of a study conducted by ZS Associates designed to benchmark incentive practices in the pharmaceutical and biotech industries revealed an increase of 8% in total target compensation in 2009, and that variable pay as a percentage of overall target compensation remained constant at 25%.
 

Aptilon unveils new sales force tool

August 14, 2009

Aptilon announced the availability of an expanded set of tools that enables biopharmaceutical companies to increase access to valuable, high-prescribing physicians.
 

Internet use among docs increases

August 06, 2009

The number of physicians interacting with drug and device companies online has grown 23% since 2004 to comprise 87% of all U.S. physicians.
 

Amgen/GSK teaming up on Denosumab marketing

July 28, 2009

Amgen and GlaxoSmithKline (GSK) announced plans to share commercialization of Amgen's osteoporosis drug denosumab, in Europe, Australia, New Zealand and Mexico once they win approval in those countries.
 

Effient launch poses puzzle for Lilly, Daiichi Sankyo

July 16, 2009

Hoping to penetrate an anti-platelet market dominated for a decade by Plavix, Eli Lilly and Daiichi Sankyo received FDA approval for Effient.
 

Torre Lazur wins AOR for Entereg

July 15, 2009

Torre Lazur McCann Healthcare Group was named AOR for Entereg--the first and only FDA-approved agent indicated to accelerate the time to upper and lower GI recovery following partial large or small bowel resection surgery with primary anastomosis.
 

GfK unveils BEAT to position brands

July 15, 2009

GfK launched Brand BEAT (Brand Equity Assessment & Tracking), a complete package of healthcare-specific brand positioning diagnostic tools for measuring the cognitive and emotional strengths of a brand.
 

inVentiv to provide team for Keltman

July 15, 2009

inVentiv Selling Solutions, will begin providing a sales personnel to Keltman Pharmaceuticals, a wholesale pharmaceutical company specializing in re-packaged medications for physician dispensing.
 

Epocrates targets OTCs with reference module

July 09, 2009

Epocrates introduced a new OTC drug module that will allow clinicians to access the latest information for hundreds of brand name OTC drugs from their iPhone, BlackBerry, Palm or Windows device.
 

J&J exec says "public plan" would stymie innovation

June 25, 2009

Kathleen Buto, vice president, health policy, for Johnson & Johnson told a congressional committee the pharmaceutical industry is concerned a public health plan could undermine a market-based system that provides incentives for long-term research
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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