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Antidote Articles

Antidote: On cancer and CD47

May 01, 2013

CD47 is one story that the media may have gotten right.
 

Antidote: Zithromax

April 01, 2013

The media's hyperbolic reaction to an FDA warning on Zithromax manages to both unduly frighten patients and skirt the real problem—the overuse of antibiotics
 

On Flu Vaccine and the Elderly

March 01, 2013

The news from the CDC that this year's flu vaccine appears to be less than 60 percent effective at preventing severe flu symptoms, and only 9 percent with the elderly, has stirred the pot in the direction of denigrating what is still a useful vaccine.
 

Antidote: Bring the flu vaccine up to date

February 01, 2013

The major flu vaccine still in use, with technology essentially unchanged since the 1950s, is the vaccine manufactured using cultures of billions of hens' eggs. This has got to change.
 

Antidote: Statins are great drugs

January 02, 2013

The real story is not the risk of statin drugs but the media's presentation of it.
 

Antidote: energy drinks

November 30, 2012

Energy drinks have been possibly linked to deaths and injuries. While there is no proof that the drinks caused these problems, there is reason to be concerned.
 

Antidote: Compounding Pharmacies

November 01, 2012

Fear is spreading faster than the illness, although this kind of meningitis is not contagious
 

Antidote: Sleeping aids

October 01, 2012

On the whole, Ambien and the other medicines in its group are well tolerated and help many people
 

The Prostate Specific Antigen test

August 31, 2012

The PSA test is a large part of the reason that death from prostate cancer has declined
 

The Oraquick home HIV test

August 01, 2012

Public education remains key to the fight against HIV. The new quick test can be a useful aid in this fight
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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