Antidote Articles

Antidote: simvastatin

June 15, 2011

The problem with a media-megaphoned report about a drug's potential side effect is that it too easily balloons into a fear-driven avoidance of a life-saving group of drugs.
 

Antidote: Vicodin

May 13, 2011

A recent survey from IMS Health reveals that Vicodin is the most frequently prescribed painkiller in the US, with 131 million prescriptions written over the past year alone.
 

Antidote: generic drugs

April 15, 2011

Use of generic drugs has grown dramatically in the US, to the point where currently almost 75% of the drugs we use are generic.
 

Antidote: potassium iodide

March 15, 2011

Potassium iodide is a useful medication. It is also poorly understood, and has functioned as a "fear pill" in the current climate of radiation worries.
 

Antidote: influenza

February 15, 2011

Influenza, like all viruses, has a simple structure. A package of genetic material (in this case RNA), is covered by a protein envelope.
 

Antidote: new cancer detection test

January 14, 2011

Johnson & Johnson has received a lot of criticism lately because of the McNeil recalls of cold medicines, especially those for children. Factories must follow protocols which include sterility and proper oversights.
 

Antidote: aspirin

December 15, 2010

Good old aspirin, therapeutic compound derived from willow bark, take a well-deserved bow. Well-publicized cases of aspirin induced bleeding are not the topic du jour.
 

Antidote: Coumadin

November 15, 2010

I and every other clinician who treats patients with the common blood thinner warfarin (Coumadin) have a problem.
 

Antidote: cancer treatments

October 15, 2010

There is an ongoing revolution occurring in the treatment of cancer. Unfortunately, it is easy for the public to miss the growing excitement for the new targeted therapies and vaccines because of the typical news media fascination with bad news rather than good.
 

Antidote: H1N1 flu vaccine

September 15, 2010

There is a lot of confusion about this year's flu vaccine, in part because last year's novel H1N1 mild flu pandemic broke the usual mold on flu.
 

Video Exclusive

Web Exclusives

Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!

MAHF Ceremony 2012

Photos from the Medical Advertising Hall of Fame Awards ceremony