AOR

Accenture wants to be world's biggest 'experience agency of record'

Accenture wants to be world's biggest 'experience agency of record'

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Accenture Interactive claims it is building the first global "experience agency of record" and that it can cater for the needs of brands better than traditional agency holding companies.

Johnson & Johnson Baby appoints AKQA as China AOR

Johnson & Johnson Baby appoints AKQA as China AOR

Following November pitch, WPP agency will handle digital strategy, creative and social in region.

Medac hires HCB to promote RA drug

Medac hires HCB to promote RA drug

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The drugmaker's lead product, Rasuvo, is an injectable version of a commonly prescribed drug used to treat rheumatoid arthritis.