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 App

Business briefs: Actavis, Bayer, Oramed, Elan

May 20, 2013

Actavis buys Warner Chilcott, FDA clears oral insulin for testing, Elan swallows AOP Orphan for $340M
 

Business briefs: Bayer, FDA, Ranbaxy

May 15, 2013

Bayer's prostate cancer drug clears FDA three months early; a House committee is pressing the regulator for employment transparancy; and Ranbaxy takes a multi-million dollar hit over violations
 

Business briefs: PwC, Novartis, iDoc24, FDA

April 10, 2013

PricewaterhouseCoopers says consumers are talking healthcare, but not about the good stuff; Novartis shuffles 120 Texas jobs; 73% of STD app queries came from men last month; FDA is keeping very busy; and OgilvyCommonhealth hires a consumer head
 

Business briefs: Roche, Vital Art and Science, Gilead, Sanofi

April 09, 2013

Roche and Isis pair up for Huntingtons, Vital's prescription vision app gets approved, FDA approval revives maligned morning sickness drug, Gilead sends hep C therapy to regulators and Sanofi's emerging market exposure grabs attention.
 

Shazam! Sanofi Pasteur strikes a chord with Fluzone audience

April 08, 2013

Sanofi Pasteur scored a pharma first this past winter by offering "Shazam" technology as a way for viewers to interact with TV commercials for its Fluzone Intradermal influenza vaccine—and to find out where they could get the new shot.
 

Business briefs: Shire, AthenaHealth, GSK, Novartis

March 25, 2013

Shire expands its pipeline yet again, AthenaHealth stretches its HCP-patient reach, FDA delays GSK's bird-flu vaccine, Novartis wins approval for cystic fibrosis inhaler
 

Shire launches ADHD tech challenge

January 16, 2013

Taking a page from Sanofi, Shire is preparing to launch a developer challenge "to create technology driven solutions that aid individuals with ADHD during the transition from adolescence into adulthood."
 

Company news: GlaxoSmithKline, Royal Philips

December 18, 2012

GSK, Pfizer and Shionogi's HIV medication to get its day in regulatory court; Philips finds that mobile and health are becoming inseparable.
 

Company news: Nature Publishing Group, Elsevier, Medicare

November 29, 2012

Nature releases the Antibodypedia's seventh generation, Elsevier adds more board review apps, and how redefining "senior" may not save money in the long run
 

Company news: Novo Nordisk

November 27, 2012

Novo Nordisk has launched a hemophilia app; and a report says the Chinese OTC market is going gangbusters
 

Company news: Sanofi, Haymarket

October 02, 2012

Sanofi's new chief medical officer takes a seat Jan. 1, Clinical Advisor launches a new app.
 

Company news: Sudler & Hennessey, Merck, WebMD and Fitbit

September 19, 2012

Sudler exec snags a lifetime Clio award, Merck leaves ALEC, and WebMD launches a pain app.
 

Company news: Lilly, Merck KGaA

September 04, 2012

Lilly releases a diabetes app for caregivers, Merck KGaA to slash close to 1,100 jobs.
 

New ad model fosters pharma's leap to digital, publisher finds

July 26, 2012

Statistics show medical professionals are migrating toward iPads. Now, one medical journal publisher says, advertisers have followed.
 

Company news: Chelsea Therapeutics, iHealth

July 10, 2012

Chelsea Therapeutics clears house, trims focus; FDA grants 501 (k) status to a bluetooth blood pressure monitor.
 

Company news: Novo Nordisk and Health Union

May 21, 2012

Novo Nordisk expanded its motorsports initiative, while online firm Health Union launched a mobile app designed to help patients monitor migraines.
 

Nurses get their own app with Lippincott launch

May 07, 2012

As of Monday, nurses will be able to tap into the Nursing Drug Handbook with an app, a first for the 32-year-old publication.
 

Company news: WebMD, Wiley-Blackwell and Eli Lilly/Boehringer Ingelheim

March 07, 2012

WebMD the Magazine is now part of the iPad app world.
 

Sanofi contest gooses diabetes tech innovation

February 23, 2012

Sanofi is re-upping its social media-driven Data Design Diabetes Innovation Challenge contest, which last year kicked up a wealth of innovative ideas and buzz for the price of $200,000 in prize money and a few salaries.
 

Everyday Health moves aggressively into mobile apps

March 15, 2011

Everyday Health is going big on mobile, with 23 apps in six verticals, seeking advantage against its older competitor WebMD.
 

Much ado about mommy bloggers, mobile apps and paid posts

March 02, 2011

An Abbott iPhone app is drawing attention to the practice of compensating bloggers for app reviews, as some call into question the ethics of pay-for-play online PR.
 

Apps on fire, but pharmas losing the mobile health arms race, says report

February 16, 2011

Pharma investment in app development exploded last year, as companies branched out beyond diabetes, but industry spending on mobile is still dwarfed by other healthcare players, according to an Ernst & Young report.
 

Dey launches EpiPen app

January 26, 2011

Mylan's Dey Pharma launched MyEpiPen App, designed to help patients with severe allergies and their caregivers cope with episodes of anaphylaxis.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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