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Five things for pharma marketers to know: Thursday, June 18

Five things for pharma marketers to know: Thursday, June 18

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Merck settles a marketing lawsuit for $5.9 million; CVS plans to create diagnostic apps; a survey shows advertising agencies plan to keep head count steady for the rest of the year

Apple Watch — do you love it?

We know it's early days (the smartwatch been available for three days to be exact), but we'd like to know how it is going.

ResearchKit: A Medical Research Revolution?

ResearchKit: A Medical Research Revolution?

Apple is putting the power of clinical trials in our pockets with ResearchKit.

WebMD to launch app for Apple's smartwatch

WebMD to launch app for Apple's smartwatch

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The small screen makes it a user-friendly medication adherence tool.

Doximity to launch Apple Watch app

The app for the smartwatch includes secure encrypted messaging.

Apple launches software platform for medical research

The open-source framework uses the iPhone's apps to gather users' health information.

How Mobile Apps Increase Hospital Revenue and Patient Engagement Sponsored by Phunware

Phunware's VP Product Evangelist will explore how hospitals can implement a wayfinding and messaging solution, and how they can expect to benefit from it.

Five things for pharma marketers to know: Tuesday, January 20

Five things for pharma marketers to know: Tuesday, January 20

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FDA draws fine line between health and wellness apps; Colorado gives biosimilar swap law another look; ZMapp is set to start human trials of its Ebola vaccine.

Insurer's maternity app rewards healthy behaviors

Insurer's maternity app rewards healthy behaviors

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United Healthcare's Baby Blocks app seeks to become all-in-one hub for expectant moms and their babies.

App may diagnose glaucoma

Researchers say the iPad app could help assess vision loss.

WebMD seeks to unify health data

WebMD seeks to unify health data

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The health and lifestyle resource's latest app seeks to provide context for all that biometric data consumers are storing in wearables, wireless scales and glucometers.

Everyday Health rolls out CancerRx app

Everyday Health rolls out CancerRx app

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The bedside decision-making app includes clinical trial and drug information as well as breaking news.

App can estimate blood loss

The maker of an FDA-approved app says its algorithm can use images to assess surgery-related blood loss.

Startup clinical trial app

TapTrak seeks to apply behavioral tracking to clinical trials.

FDA exempts most mobile apps from scrutiny

FDA exempts most mobile apps from scrutiny

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The agency issued final guidance on mobile apps, saying it will focus only on a subset that present the greatest risk to patients if they don't work correctly.

Business briefs: Biosimilars, Johnson & Johnson, Consumer Reports

FDA is concerned state biosimilar legislation could make consumers uneasy about the category, J&J hands $75 million milestone payment for ibrutinib, Consumer Reports gets into drug apps

A Parkinson's app for patients that took its cue from HCPs

A Parkinson's app for patients that took its cue from HCPs

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Patient use of the professional app prompted the latest iteration, and the foundation behind it is set to launch a media push.

Omnio app fuses research, social and office capabilities

Omnio app fuses research, social and office capabilities

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The months-old app seeks to become an all-in-one HCP tool and work on a 3.0 version is already in place.

Business briefs: Medscape, Livestrong, ACA, Lilly

Medscape asked and doctors shared what they hate about most medical apps, Livestrong merch hits the clearance rack, healthcare reform savings begin to surface, Lilly releases early RA drug trial results

Business briefs: Teva, Celgene, Komen, Apple, OPDP

Plan B age limits retained and rejected, Celgene drugs gets expanded indication, Komen cuts back on walks, Apple is policing medical apps, OPDP director's Q&A

Business briefs: Sanofi; Doximity; NYBA

Sanofi named Connect & Coach as the winner of its 2013 Data Design Diabetes contest

Business briefs: Actavis, Bayer, Oramed, Elan

Actavis buys Warner Chilcott, FDA clears oral insulin for testing, Elan swallows AOP Orphan for $340M

Business briefs: Bayer, FDA, Ranbaxy

Bayer's prostate cancer drug clears FDA three months early; a House committee is pressing the regulator for employment transparancy; and Ranbaxy takes a multi-million dollar hit over violations

Business briefs: PwC, Novartis, iDoc24, FDA

PricewaterhouseCoopers says consumers are talking healthcare, but not about the good stuff; Novartis shuffles 120 Texas jobs; 73% of STD app queries came from men last month; FDA is keeping very busy; and OgilvyCommonhealth hires a consumer head

Business briefs: Roche, Vital Art and Science, Gilead, Sanofi

Roche and Isis pair up for Huntingtons, Vital's prescription vision app gets approved, FDA approval revives maligned morning sickness drug, Gilead sends hep C therapy to regulators and Sanofi's emerging market exposure grabs attention.

Shazam! Sanofi Pasteur strikes a chord with Fluzone audience

Shazam! Sanofi Pasteur strikes a chord with Fluzone audience

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Sanofi Pasteur scored a pharma first this past winter by offering "Shazam" technology as a way for viewers to interact with TV commercials for its Fluzone Intradermal influenza vaccine—and to find out where they could get the new shot.

Business briefs: Shire, AthenaHealth, GSK, Novartis

Shire expands its pipeline yet again, AthenaHealth stretches its HCP-patient reach, FDA delays GSK's bird-flu vaccine, Novartis wins approval for cystic fibrosis inhaler

Shire launches ADHD tech challenge

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Taking a page from Sanofi, Shire is preparing to launch a developer challenge "to create technology driven solutions that aid individuals with ADHD during the transition from adolescence into adulthood."

Company news: GlaxoSmithKline, Royal Philips

GSK, Pfizer and Shionogi's HIV medication to get its day in regulatory court; Philips finds that mobile and health are becoming inseparable.

Company news: Nature Publishing Group, Elsevier, Medicare

Nature releases the Antibodypedia's seventh generation, Elsevier adds more board review apps, and how redefining "senior" may not save money in the long run

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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.