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Business briefs: Shire, AthenaHealth, GSK, Novartis

March 25, 2013

Shire expands its pipeline yet again, AthenaHealth stretches its HCP-patient reach, FDA delays GSK's bird-flu vaccine, Novartis wins approval for cystic fibrosis inhaler
 

Ex-Pfizer chief takes over at troubled Optimer

February 28, 2013

Former Pfizer chieftain Hank McKinnell is taking the reins at stock scandal-plagued Optimer—perchance to sell it to Pfizer?
 

Novartis shakes up C-Suite as sales slide 3%

January 23, 2013

The latest executive change has a touch of deja-vu: Novartis vet Jorg Reinhardt is returning from a stint at Bayer.The company also said it expects 2013 sales to be flat, but sees growth in 2014 and 2015.
 

AstraZeneca shakeup ousts commercial, R&D chiefs

January 15, 2013

AstraZeneca jettisoned its global head of commercial operations and R&D chief, eliminating their roles and curtly suctioning off the company's second-highest layer of management.
 

FDA regulatory policy chief to take on compounding question

December 19, 2012

FDA's Jane Axelrad is leaving the Office of Regulatory Policy to head the agency's compounding policy rethink.
 

Ex-Sepracor chief to lead startup biotech

December 19, 2012

Mark Iwicki, previously president and CEO of Sepracor, has signed on as chief executive officer with oncology-focused pipeline biopharma Blend Therapeutics.
 

Company news: Endo, Lundbeck, Lilly

December 13, 2012

Endo is on the hunt for a new President and CEO, Lundbeck lands a $50 million milestone payment and Lilly scales back a Phase III trial.
 

People news: Teva

November 06, 2012

Teva names new president/CEO for Americas
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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