Aptilon unveils new sales force tool

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Aptilon announced the availability of an expanded set of tools that enables biopharmaceutical companies to increase access to valuable, high-prescribing physicians.

By combining new field-tested, rep-enabled tools with its established capabilities, Aptilon now offers biopharmaceutical sales representatives and medical science liaisons new and more effective ways to interact with hard-to-see physicians.

Aptilon's new services allow companies and their field reps to educate target physicians about their therapies, services and clinical research through five complementary options, including: remote live video details  that allows field sales to deliver Aptilon's AxcelRx live video detail sessions via their laptop or TabletPC from any location; call center live video details; self-guided activities; in-office contacts; and follow-up activities with new linkage tools including Aptilon's new Rep eMail capability enabling the field representative to send rapid, effective, personalized and regulatory-compliant follow-up emails to targeted physicians.

Whether a physician engaged with the company via an in-office detail or an Internet-based interaction, Aptilon's Rep eMail service allows for follow-up dialogue between the representative and the physician.

Each Rep eMail includes links that allow a physician to initiate an on-demand interaction with their rep at their convenience.

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This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.

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