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Most Zyrtec users didn't switch to OTC
Ben Comer
November 10, 2008
Data analyzing Zyrtec's crossover found many patients didn't follow the drug over the counter, according to a Nielsen-Wolters Kluwer Health report.
Congressional pharma foes square off over committee gig
Matthew Arnold
November 07, 2008
Fight! Fight! Two leading congressional critics of the pharma industry—Rep. Henry Waxman (D-CA) and John Dingell (D-MI)—are at odds over a committee chairmanship.
Medical Advertising Hall of Fame inducts Pantello, Sweeney and Wood
Matthew Arnold
November 06, 2008
The Medical Advertising Hall of Fame announced its 2009 inductees: LM&P founder Ron Pantello, Dorland's Harry Sweeney and Interbrand Wood Healthcare's David Wood.
Glaxo's sales force downsized by 12%
Anthony Vecchione
November 05, 2008
GlaxoSmithKline (GSK) announced that it will reduce its sales personnel by 12% to 7,500 down from 8,500.
Growing number of consumers rate Rx drugs online
Ben Comer
November 05, 2008
Over 60 million adults in the US are using social media applications for healthcare online, and many are speaking directly about products, according to a new Manhattan Research report.
Sermo docs favor McCain's healthcare plan
Ben Comer
November 04, 2008
Forty-four percent of Sermo physicians polled found Senator McCain's healthcare plan to be "beneficial to the country," compared with 30% that said Senator Obama's is beneficial.
Supremes seem divided on Wyeth v. Levine
Matthew Arnold
November 03, 2008
The Supreme Court appeared headed for another close decision in today's hearing of Wyeth vs. Levine, a case seen as a key test of whether FDA labeling pre-empts "failure to warn" lawsuits against drug companies in state courts.
Waxman: FDA career staff objected to preemption policies
Ben Comer
October 31, 2008
Career staffers at the FDA objected to new drug labeling regulations that favor pre-emption of state liability lawsuits, according to a report from Rep. Henry Waxman's Committee on Oversight and Government Reform.
MM&M Awards salute smart consumer marketing
Matthew Arnold
October 31, 2008
Education and innovation were they keys to this year's MM&M Awards in the consumer marketing and advertising categories as the judges rewarded brains over mere branding.
2008 MM&M Awards winners revealed
Matthew Arnold
October 30, 2008
Nimble smaller shops triumphed alongside the heavyweights at tonight's MM&M Awards, while device and diagnostics makers muscled past pharma competitors in several categories.
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