Artificial Intelligence

Publicis Health: Privacy regs won't hamper Marcel's utility in pharma

Publicis Health: Privacy regs won't hamper Marcel's utility in pharma

By

Publicis Health CEO Nick Colucci talks to MM&M about whether the AI tool will get U.S. and European creative directors to collaborate.

Day 1 at Lions Health: Use the data, stay persistent, and avoid being 'innovative'

Day 1 at Lions Health: Use the data, stay persistent, and avoid being 'innovative'

If there is one thing to take away from the opening day at the Cannes Lions International Festival of Creativity, it is this. Find the talks that inspire you, and then find the places with AC.

Five things for pharma marketers to know: Thursday, June 15, 2017

Five things for pharma marketers to know: Thursday, June 15, 2017

By

Google invests in European biotechs; hospitals that restrict sales-rep visits more likely to prescribe cheaper generics; AI could help doctors with new research

Merck, Takeda execs: Is AI the new bad app?

Merck, Takeda execs: Is AI the new bad app?

By

One executive referred to AI as a "black box" and as the "Tower of Babel."

Five things for pharma marketers to know: Monday, April 10, 2017

Five things for pharma marketers to know: Monday, April 10, 2017

By

Gilead receives approval to market Harvoni, Sovaldi to adolescents; OncoMed ends mid-stage trials for pancreatic cancer drug; researchers use facial recognition software to diagnose

Monday at SXSW: That's a wrap

Monday at SXSW: That's a wrap

By

SXSW's health track finally got a seat at the big-kids table.

Five things for pharma marketers to know: Monday, March 6, 2017

Five things for pharma marketers to know: Monday, March 6, 2017

By

Gilead exec blames PBMs for high drug prices; Google uses AI to detect signs of breast cancer; Sanofi and Regeneron drug effective in treating eczema

Pharma adopts data-science culture in move toward AI

Pharma adopts data-science culture in move toward AI

By

Data scientists are a new kind of insight and analytics professional showing up in the biopharma ranks.

Why healthbots may eat search ads and mobile apps

Why healthbots may eat search ads and mobile apps

By

The internet strongly agrees there's an artificial intelligence revolution going on, and it's come to pharma marketing.