The drugmaker is using Propeller Health's sensor technology to find new ways to improve adherence in clinical studies.
Generic drugmakers consider pricing strategies; Mary Meeker predicts images and search will be half of online searches; drugmakers use comics to market
GSK studying Breo Ellipta in lung-cancer patients; researchers develop strains of yeast for painkillers in a lab; Wolters Kluwer acquires CME provider
By breaking down traditional organizational silos to bring together the chief medical officer and the chief marketing officer, companies can unite the forces of clinical best practices with direct-to-consumer response marketing.
- BI and Lilly face a new challenge: how to market a diabetes drug to cardiologists
- Five things for pharma marketers to know: Wednesday, December 7, 2016
- Matt Brown leaves Guidemark Health after merger falls through
- Five things for pharma marketers to know: Monday, December 5, 2016
- GSK and Propeller Health's smart inhaler aims to improve adherence in clinical trials
- Omnicom merges AgencyRx, Flashpoint and three other agencies to form DDB Health
- No free lunch for docs: Sponsored meals linked to more prescriptions
- Non-profit behind Free Killer Tan wants parents to practice sun safety
- Allergan draws on A-list celebs to drive engagement
- There's no such thing as gay blood, says campaign from FCB Health