AstraZeneca moves Crestor professional to Saatchi

Share this article:
AstraZeneca has consolidated the advertising business for Crestor, moving professional advertising for the brand from WPP’s Grey Healthcare Group to Publicis’ Saatchi & Saatchi Healthcare Advertising following a competitive pitch. The New York agency’s consumer advertising sibling, Saatchi & Saatchi Consumer Healthcare, already handles DTC advertising for the drug. New York-based Grey Healthcare Group launched Crestor professionally and handled the brand’s journal advertising for seven years.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Channel


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.