AT creates eVE app to aid sales reps

Share this article:

To ease the plight of limited face time that sales reps are granted by physicians, AbelsonTaylor (AT) has created an interactive detailing platform for the iPad, coined eVE (electronic visualization engine), which allows marketing teams to communicate personalized brand experiences with the flick of a finger. 

While many pharmas have found tablet-touting reps to be beneficial to their overall sales forces—due to the mobile platform's ability to extend the duration of a sales call, conduct real-time message testing and enhance one-on-one visits with engaging multimedia—the Chicago-based agency affirms that its eVE platform can do all that, and more.

“eVE is architected from the ground up to be ready for enterprise implementation,” explains AT's VP, director of interactive technology, Matthew Collins. “By leveraging the power of Apple's iPad and standards-based technology, eVE gives developers intuitive tools and components to rapidly create and deploy uniquely powerful, stable, predictable, data-driven brand experiences.” 

Content may be marked for mandated inclusion in a presentation, says Collins, and slides can be locked in a “first-shown” or “last-shown” position, depending on the demonstration's aim. The eVE platform also enables marketers to create rules to define relationships between content, such as grouping information that “must-follow” or “must-proceed” other slides, or restrict content.

While eVE is powered by the CRM and cloud service software of, Collins says the platform is also designed to collect robust metrics during the course of each interaction: “eVE not only collects a standard set of data…but also offers a flexible method for developers to add custom data objects and collection items to meet specific brand objectives.” 

According to Jay Carter, R.Ph, SVP, director of strategy services at AbelsonTaylor, the agency is currently in contract negotiations with several major pharma and biotech companies. He adds: “I am delighted at the opportunity that eVE affords clients to really use the iPad to deliver great promotion in a truly interactive and creative environment.”

Share this article:
You must be a registered member of MMM to post a comment.

Next Article in Features

Email Newsletters


Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Is your marketing strategy stuck in 2005?

Is your marketing strategy stuck in 2005?

It is not enough to just have a killer black book or Rolodex. The market needs agile, swift marketing

Is guidance stifling social media?

Recent FDA draft guidance was meant to help companies create FDA-compliant tweets and handle third-party misinformation on the web. What other obstacles lie in the path of effective social media use?

FDA social media guides draw flak

FDA social media guides draw flak

Two FDA guidance documents on how health product manufacturers may participate in social media have drawn criticism from industry and consumer groups.