At Work With: Augé Reichenberg
Executive Creative Director for Healthcare, Rosetta
What was your biggest break?
Probably when my first Creative Director turned me from being an art director into a copywriter.
The best part of my job is being creative and getting paid for something I would do even if they didn't pay me.
What's the view like from your office/work area?
I overlook Fifth Avenue and a bit of sky, and am so thankful.
Does your office have a favorite lunch and/or after-hours place?
I'm too new at my current place to say. At my last agency, it was the Empire Room, a throwback to the Mad Men era.
What was your greatest professional challenge?
I led a team that created a consumer healthcare website in 10 days, and updated 200 pieces of an entire healthcare campaign in a month.
Where will you be in five years?
Running healthcare creative, but on a global scale.
If you were to write a book, what would the title be?
Give Life All You've Got or The Madwoman of Healthcare.