At Work With: Matt Hallett
What was your biggest break?
I certainly wouldn't have expected when joining Appature that within 3 months I'd be in Manhattan, presenting a strategic marketing platform solution to revolutionize a Fortune 15 company to global leadership.
What's the best and/or worst part of your job?
Best: Delivering Appature Nexus product capabilities that inspire and empower marketers.
What's the view like from your office/work area?
My view is of the beautiful Lake Union, just north of Seattle downtown.
What books are you reading?
Abundance: The Future Is Better Than You Think and How to Win Friends and Influence People in the Digital Age.
What was your greatest professional challenge?
Meeting the dynamic and evolving needs of the market within the necessary “iron triangle” constraints of balanced “scope,” “schedule” and “resources.”
If you were to write a book, what would the title be?
The Romans had roads, The Chinese had walls, the Americans have… Marketing