AT WORK WITH
Shane Mayer, VP, client services at InTouch Solutions
COO, Publicis Touchpoint Solutions
President, Advertising, inVentiv Health
Chris Nelson, VP of analytics and inbound marketing, Intouch Solutions
Meredith Mae Roberts, Senior Copywriter, HCB Health
Tom Donnelly, Group Managing Director, Evoke Health
Jen Jonsson, Director, Operations, Cambridge BioMarketing
What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.
A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.