AT WORK WITH
Shane Mayer, VP, client services at InTouch Solutions
COO, Publicis Touchpoint Solutions
President, Advertising, inVentiv Health
Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.