Authenticity

How should pharma market to millennials?

How should pharma market to millennials?

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The opportunity to reach the millennial audience is great, and there's a lot that brands can do now to ensure that companies stay relevant to Gen Y cultural trends.

 How Chris Duffey does Cannes

How Chris Duffey does Cannes

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Everything from the brand promise to the campaign solution to the case-study video — it all has to be based in authenticity, he says.