Entries for the 2017 MM&M Awards will be launched in January

Thursday, October 19 2017 Cipriani Wall Street 55 Wall St New York NY 10005

Winners

There is no greater accolade in healthcare marketing than winning an MM&M Award. Every submission is judged by an independent panel of seasoned industry experts, whose dedication, expertise and authority ensures that we recognize the most deserving work.

There is also no greater excitement in healthcare marketing than receiving an MM&M Award.

Congratulations to all of the winners!


The 2016 winners are below. Please click here for coverage on all the winners.


Best Agency Self-Promotion
Sponsored by: GSW (inVentiv Health)


Gold: Klick Health | Klick Ideas Exchange

Silver: GSW Worldwide | GSW Speak People Experiment "Soup of the Data"

Finalist: GSW Worldwide | GSW Stick

Finalist: CultHealth | Cult Crate

Finalist:
closerlook | 'Twas the Night Before Launch

 

Best Branded Website for Consumers

Gold: StoneArch and Medela | www.MedelaThroughItAll.com

Silver: FCB Health and PharmaDerm | www.Kerydin.com

Finalist: Evoke Health New York and Gilead Sciences | www.Harvoni.com

Finalist: Area 23, an FCB Health Company, and Gojo Industries | http://CootiesCatcher.com

Finalist: Sentient Interactive and Kowa Pharmaceuticals | www.LivaloRx.com

Best Branded Website for Healthcare Professionals
Sponsored by: Sentient

 Gold: CDM New York and Salix Pharmaceuticals | https://www.XifaxanHE.com/hcp/

Silver: 2e Creative and Pacific Biosciences | www.PacificBiosciences.com

Finalist: Bloom Health Creative and ClearFlow | www.ClearFlow.com

Finalist: Crowley Webb and Praxis | www.GoPraxis.com

Finalist: Heartbeat Ideas and Sunovion Pharmaceuticals | www.SunovionProFile.com


Best Consumer Print Campaign
Sponsored by: Calcium USA

 

Gold: FCB Health and Gay Men's Health Crisis (GMHC) | Blood Equality (My Blood)

Silver: Ogilvy CommonHealth Worldwide and Pfizer Consumer Healthcare | Sick Just Got Real

Finalist: Saatchi & Saatchi Wellness and Allergan | Lifting the Burden (An Unbranded Chronic Migraine Campaign for Allergan) 

Finalist: FCB Health and PharmaDerm | Toe Tucker (for Kerydin)

Finalist: Area 23, an FCB Health Company, and Bayer | The Silent Era


 

Best Corporate Branding Campaign
Sponsored by: JUICE Pharma

 
Gold: Level Brand and Medica | Listen Up  

Silver: Precisioneffect and Merrimack Pharmaceuticals | Cures are Built

Finalist: OMD and Cigna | Preventative Care "Job Swap" Integration

Finalist: LevLane and Jefferson Health | Jefferson Comprehensive Concussion Center

Finalist: Scorr Marketing and Camargo Pharmaceutical Services | 2015 Camargo Rebranding


 

Best Digital Initiative for Non-Consumers
Sponsored by: Concentric Health Experience

 

Gold: Area 23, An FCB Health Company, and Insmed | A Thousand Words about NTM

Silver: Havas Life Metro and Genentech | Bone Conduction Café (for Gazyva)

Finalist: Klick Health and American Medical Association | STEPS Forward

Finalist: GSW Worldwide and Eli Lilly | Lilly Journey Connections (for Lilly Oncology)

Finalist: Continuum Clinical and Sage Therapeutics | STATUS Trial App

 

Best Disease Education Campaign
Sponsored by: Publicis Healthcare Communications Group

 

Gold: 2e Creative and Alcon | Muck: Your Kids, Their Germs

Silver: Duncan/Channon and California Department of Public Health | Wake Up (for the California Tobacco Control Program)

Finalist: FCB Health and Gay Men's Health Crisis (GMHC) | Blood Equality (My Blood)

Finalist: HealthWork (BBDO and CDMi) and Genentech | Sister Pact

Finalist: CDM New York and American Heart Association | AHA Times Square Event




Best Film or Video
Sponsored by: The Doctor's Channel

Gold: Ogilvy CommonHealth Worldwide and GlaxoSmithKline | Big Bad Cough

Silver: Ogilvy CommonHealth Worldwide and Pfizer Consumer Healthcare | A Mom Can Dream—Mommy Wants

Finalist: FCB Health and Boehringer Ingelheim | Claudia: 2 Sides of COPD

Finalist: GSW Worldwide and Boehringer Ingelheim | Pradaxa Redfish Broadcast Campaign (for Pradaxa)

Finalist: CDM New York and Valeant Pharmaceuticals | Gut Guy; Generating Diarrhea Discussion (for Xifaxan)


 

Best Health & Wellness Digital Initiative for Consumers

Gold: Area 23, an FCB Health Company, and Gojo Industries | Cooties Catcher (for Purell)

Silver: The Bloc | Caregivers Speak Up

Finalist: FCB Health and Novartis | Heart Partner App

Finalist: Craft & Commerce and Bright Pink | AssessYourRisk: Too Important To Go Viral

Finalist: Greater Than One and Novartis | Keep It Pumping


 

Best Healthcare Consumer Media Brand
Sponsored by: MedEdNow

Gold: Remedy Health Media | HealthCentral

Silver: Health Union | MultipleSclerosis.net

Finalist: Lifescript

Finalist: Healthgrades

Finalist: Smart and Strong | Poz


Best Healthcare Professional Media Brand

 

Gold: ReachMD

Silver: Medscape

Finalist: Healthcasts

Finalist: PDR


Best Medical Digital Initiative for Consumers
Sponsored by: Context Media Health

 

Gold: Ogilvy Public Relations and Pfizer | Helping Smokers "Click to Quit" with Quitter's Circle

Silver: Abbott | Giving Millennials an 'Eyeful' on Tumblr to Consider Lasik

Finalist: Precisioneffect and Avanir Pharmaceuticals | Reroute Relief

Finalist: McCann Torre Lazur and Allergan | Live2Thrive Patient Support Program

Finalist: Twist Mktg, a W2O Group Company, and EMD Serono | Saizen RM Program With Saizoom Educational Video Game App (for Saizen)



Best Multichannel Campaign (Large Product Size)
Sponsored by: DMD

Gold: Leo Burnett and UnitedHealthcare | UnitedHealthcare Multichannel Campaign

Silver: Saatchi & Saatchi Health and Allergan | Real Expressions Campaign (for Allergan Facial Aesthetics)

Finalist: CDM New York and Valeant | Gut Guy; Generating Diarrhea Discussion (for Xifaxan)

Finalist: Evoke Health New York and Celgene | Otezla SHOWING Multichannel Campaign

Finalist: Area 23, An FCB Health Company, and Bayer | The Silent Era
 
Best Multichannel Campaign (Small-to-Medium Product Size)

 

Gold: StoneArch and Medela | Through it All

Silver: Area 23, An FCB Health Company, and Insmed | A Thousand Words about NTM

Finalist: FCB Health and PharmaDerm | Toe Tucker (for Kerydin)

Finalist: Evoke Health Philadelphia and Boehringer Ingelheim and Eli Lilly | Jardiance: That's Life Multichannel Campaign (for Jardiance)

Finalist: McCann Echo and Galderma | Lights Campaign (for Epiduo Forte Gel)


 


Best Multicultural Campaign
Sponsored by: Univision

 

Gold: HealthWork (powered by BBDO and CDMi) and Genentech | Sister Pact

Silver: XL Alliance and Valeant Pharmaceuticals | No More Hair. More You. (for Clear+Brilliant Pélo Laser)

Finalist: PadillaCRT and Be The Match | It's On You: Inspiring the African American Community to Step Up and Save

Finalist: Leo Burnett and UnitedHealthcare | UnitedHealthcare Multicultural Campaign

Finalist: Area 23, An FCB Health Company, and Gilead Sciences | Shatter the Myth


 



Best Philanthropic Campaign
Sponsored by: TheBloc

Finalist: CDM New York and the American Heart Association | AHA Times Square Event

Finalist: Digitas Health LifeBrands and The Bubble Foundation | Wear Yellow for Seth

Finalist: Publicis LifeBrands Medicus and the American Heart Association | Who Runs NYC? (The Wall Street Run and Heart Walk)

Gold: Area 23, An FCB Health Company, and Be the Match | Hero Gene (for the National Bone Marrow Registry)

Silver: FCB Health and Gay Men's Health Crisis (GMHC) | Blood Equality (My Blood)

 

Best Product Launch
Sponsored by: Dudnyk

Gold: Wunderman Health and GlaxoSmithKline | Flonase Base (for Flonase)

Silver: Arnold Worldwide and Sanofi | Toujeo (for Toujeo)

Finalist: Arnold Worldwide and Allergan | Meet Irritabelle (for Viberzi)

Finalist: Concentric Health Experience and Otsuka Pharmaceutical/Lundbeck | Out of the Woods (for Rexulti)

Finalist: Evoke Health Philadelphia and Boehringer Ingelheim and Eli Lilly | Jardiance: That's Life (for Jardiance)


Best Professional Print Campaign

Silver: Area 23, An FCB Health Company, and Insmed | A Thousand Words about NTM

Gold: Concentric Health Experience and Otsuka Pharmaceutical/Lundbeck | Out of the Woods (for Rexulti)

Finalist: AgencyRx and AstraZeneca | The Real Gout

Finalist: McCann Echo and Galderma | Lights Journal Ad (for Epiduo Forte Gel)

Finalist: Ogilvy CommonHealth Worldwide and Roche | Lost Connections

Best Professional Sales Tool

Gold: Havas Life Metro and Genentech | Interactive MOA (for Gazyva)

Silver: Partners+simons and B. Braun Medical | "Secondhand Chemo" and the OnGuard Closed System Drug Transfer Device

Finalist: Buster Creative and Hollister Incorporated | CeraPlus: Great Barrier Relief for Ostomy

Finalist: Infuse Medical and Merz Aesthetics | Merz Facial Anatomy

Finalist: Infuse Medical and NeuWave Medical | NeuWave iBrochure Digital Sales Tool



Best TV Advertising Campaign

Gold: GSW Worldwide and Boehringer Ingelheim | Pradaxa Redfish Broadcast Campaign

Silver: FCB Health and Allergan/Ironwood Pharmaceuticals | Tell Me Something I Don't Know (for Linzess)

Finalist: FCB Health and PharmaDerm | Toe Tucker (for Kerydin)

Finalist: HealthWork (BBDO and CDMi) and Genentech | Tamiflu 2016 Antiviral Campaign

Finalist: Leo Burnett and UnitedHealthcare | Leo Burnett and UnitedHealthcare TV Advertising Campaign

 
Best Use of Data/Analytics
Sponsored by: Crossix Solutions


Gold: Wunderman Health and GlaxoSmithKline | Flonase (for Flonase)

Silver: Area 23, an FCB Health Company, and Boehringer Ingelheim and Eli Lilly | N=You: A Social Experiment in Empathy

Finalist: Sonic Health and the National Stroke Association | Stroke Survivorship Movement (for the National Stroke Association)

Finalist: Rx Edge Pharmacy Networks | Targeting:  A Fundamental Program Planning Element, Informed by Data-Driven Analysis

Finalist: MediMedia Managed Markets, an Icon plc Company | Formulary Restriction Segmentation


 

Best Use of Public Relations

 

Gold: Rx Mosaic Health and FCB Health and Teva Pharmaceutical Industries' Women's Health | Perfectly Imperfect (for Plan B One-Step)

Silver: Digitas Health LifeBrands and the Bubble Foundation | Wear Yellow for Seth

Finalist: Biosector 2 and Sanofi Pasteur | Voices of Meningitis—Boost the Volume

Finalist: GCI Health and Merck | America's Diabetes Challenge

Finalist: Chamberlain Healthcare Public Relations and Novartis | I'm PsO Ready



Best Use of Relationship Marketing
Sponsored by: TrialCard

Gold: Abbott | Giving Millennials an 'Eyeful' on Tumblr to Consider Lasik

Silver: Digitas Health LifeBrands and AbbVie | B4BC (for Synthroid)

Finalist: Klick Health and Takeda Pharmaceuticals | Entyvio Virtual Reality Experience (for Entyvio)

Finalist: CDMiConnect and Otsuka American Pharmaceutical | The Abilify Savings Program (for Abilify)

Finalist: CDMiConnect | Above MS Program


 

Best Use of Social Media
Sponsored by: Skipta

Gold: Digitas Health LifeBrands and the Bubble Foundation | Wear Yellow for Seth

Silver: CureClick | Crowdsourced Clinical Trial Recruiting Via Social Media

Finalist: Area 23, An FCB Health Company, and Be the Match | Hero Gene (for the National Bone Marrow Registry)

Finalist: Wunderman Health and GlaxoSmithKline | Flonase Fall of Fame

Finalist: Digitas Health and AbbVie | Through Thick and Thin (for Creon)


Agency Marketer of the Year
Sponsored by: Lifescript

Gold: Matt McNally | Group President, Publicis Health Media and Razorfish Health

Silver: Leerom Segal | CEO and Co-Founder, Klick Health

Finalist: Susan Flinn Cobian | Managing director, HYC Health

Finalist: Jennifer Matthews | President and Managing Partner, The Bloc

Finalist: Alisa Shakarian | Creative Director of Art, Cambridge BioMarketing

 

Industry Marketer of the Year
Sponsored by: Guidemark Health

Gold: April Mitchell | Director of Marketing, Otsuka America Pharmaceutical

Silver: Talea Khalil | Director of Consumer Marketing for Botox Chronic Migraine at Allergan 

Finalist: Chris Calcaterra | Chief Commercial Officer, Glaukos

Finalist: Daniel Gandor | Head of Takeda Digital Accelerator

Finalist: Matt Woods | Brand Leader, Takeda Pharmaceuticals

 

Young Marketer of the Year
Sponsored by: Artcraft Health


Gold:
Ashik Desai | ContextMedia:Health

Silver: Julie Rose | Ogilvy CommonHealth Medical Education, part of Ogilvy CommonHealth Worldwide

Finalist: Kerri Anderson | Publicis Health Media

Finalist: Amanda Mills | Benchworks

Finalist: Dan Orefice | Healthcasts


Large Healthcare Agency of the Year
Sponsored by: Carling Communications

Gold: Klick Health

Silver: Ogilvy CommonHealth Worldwide

Finalist: GSW Worldwide

Finalist: H4B Chelsea

Finalist: Intouch Solutions

 

Mid-Size Healthcare Agency of the Year
Sponsored by: Fingerpaint

Gold: AbelsonTaylor

Silver: Area 23, an FCB Health Company

Finalist: Juice Pharma Worldwide

Finalist: McCann Echo

Finalist: Precisioneffect

Small Healthcare Agency of the Year
Sponsored by: Intouch Solutions

Gold: 2e Creative

Silver: StoneArch

Finalist: Dudnyk

Finalist: Flashpoint Medica

Finalist: McCann Managed Markets

2017 Awards Ceremony

Save the date: October 19, 2017

The MM&M Awards dinner and presentation will take place on October 19, 2017, at Cipriani Wall Street. The awards will be a night filled with the excitement of the award winners, dinner, and entertainment and offers an invaluable opportunity to network with colleagues and peers and cultivate new contacts.

Key Dates

           

2017 MM&M Awards Entry Launch: January 2017

Awards Ceremony: Thursday, October 19, 2017

Awards Ceremony

Date: Thursday, October 19, 2017

Venue: Cipriani Wall Street, New York, NY 
Time: 6pm - 11pm
Dress Code:
Black tie preferred (Men - smart suits, women - cocktail dresses)

Watch our sizzle reel of last year's event to get a taste of what to expect.

Judging

Judging Information

Entries were judged in two rounds an online round and a live judging day round. Entries were seen by a a panel of over 100 judges. These judges consisted of healthcare marketers from the agency, client, publishing and service sectors. Judges were chosen for their professional and wide-ranging level of expertise. Scoring of entries were made solely at the discretion of the judges and their decision is final.

Only the highest-scoring entries will be awarded Gold.

Note: This may mean certain categories do not award Gold 

2016 Chair of Judges

Jennifer Rinaldo
Senior Product Director
Allergan

 


Sponsors

For sponsorship opportunities, please contact 
Doreen Gates at doreen.gates@haymarketmedia.com or 267.477.1151

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