Out of Body Experience

Final Entry Deadline

Monday, April 24 2017 NY

About

There's still time to enter the MM&M Awards 2017. Show your best work a little love by entering your campaign for a chance to take home bragging rights and a heart full of pride. This is your chance to put your best work forward and get the recognition you deserve.

There is no greater accolade in healthcare marketing than winning an MM&M Award. Every submission is judged by an independent panel of seasoned industry experts, whose dedication, expertise and authority ensures that we recognize the most deserving work.

There is also no greater excitement in healthcare marketing than receiving an MM&M Award. As always, the identities of the winners will be withheld until our spectacular event on October 19, 2017, in New York. 

Enter today and join us in celebrating creativity and effectiveness in healthcare marketing and communications.

FINAL ENTRY DEADLINE: April 24, 2017 6pm ET

Entry Details

Entry Dates

Final Entry Deadline: April 24, 2017 at 6:00 pm EST

Late entries will be received until Monday, April 24, 2017, 6:00 pm ET.


Entry Fee

The cost of each entry is $365

Any entries submitted after April 10 will incur a late fee of $215 per entry. No exceptions.

Who can enter

The MM&M Awards are open to all agencies, clients, production companies, studios, marketing researchers, and any other firms that produce or publish healthcare marketing materials or content. All categories relate to work or analytics created and executed in the United States or Canada. International work can be considered as long as the campaign included a U.S. element and the U.S. element is submitted with the entry.

Eligibility Period

To be eligible, entries must represent work that ran (or analytics conducted for Category 5) between April 25, 2016, and April 10, 2017. Qualifying campaigns must have been active for at least part of the eligibility period but need not necessarily have been launched during this time frame nor have run for the entirety of this window. New Product Launch eligibility period runs from January 1, 2016, to April 10, 2017.

 

More entry information can be found in our entry kit.

Key Dates

Final Entry Deadline: Monday, April 24, 2017 at 6:00 pm ET

Finalists Announced: Monday, July 10, 2017

Awards Ceremony: Thursday, October 19, 2017


Awards Ceremony



Date:
Thursday, October 19, 2017

Venue: Cipriani Wall Street, New York, NY

Time: 6pm - 11pm

Dress Code: Black tie preferred (Men - smart suits, women - cocktail dresses)

Further details on how to book your tickets will be available soon.

 

Jury

2017 Jury Chair

Reaves West 

Associate Director, GHH Compliance Training Lead

Merck and Co.

Emil is a graduate of St. John’s University and has a BS in Pharmacy.  He is currently a registered Pharmacist in New Jersey. 

Emil has 30+ years of sales and marketing experience in the Pharmaceutical industry formerly with Wyeth and Pfizer.  In his experience at Wyeth he held numerous positions within sales and marketing and has experience in numerous therapeutic categories.  In his current role at Benchworks he focuses on Pharmaceutical Strategy and Business Development. 

He is known for excellent leadership skills and has a track record of driving growth for the brands under his leadership.

Emil Andrusko

Sr. VP Pharmaceutical Strategy/Principal, Benchworks

Christine’s approach and application of design thinking is simple and consistent; understand implicitly whom you are addressing and their needs. While this sounds easy, convincing pharmaceutical companies to design first for the user and secondarily for the brand is not always an easy task, but Christine’s greatest marketing successes have come from her sticking to her guns and championing through some difficult client moments. 
Christine values the pace and depth of her experience over individual milestones, and sees her career in three distinct chapters that have shaped who she is. 
Her first chapter came as Chief Medical Illustrator at both Memorial Sloan-Kettering Cancer Center and Columbia Presbyterian Medical Center for over 10 years. This steady and intense exposure to the surgical and research environment cemented in her the appreciation for the humans on both side of any critical health equation. 
Her second chapter came from years at Kaplan Medical as a team leader on developing the way physicians and nurses learn. From this experience came the immersion into learning systems and how to design curriculum in a burgeoning digital landscape. 
Her current, and third chapter has spanned two coasts. Both in New York City at IOMEDIA and in San Francisco at Giant, she's built successful businesses on the foundation of technology and scientific storytelling. She’s brought the visualization of science to the stage at TEDMED and continues to partner with them and others hungry to innovate new ways to think about healthcare engagement. 
She partners with leaders from UCSF, Kaiser Permanente, Collective Heath, and Stanford Design School, to address the role and impact of design in the evolving landscape of healthcare. 
Christine has led her teams to collect numerous creative awards over the years, but the achievements that stand out are her appointments to the Board of Directors for the San Francisco Chapter of the Healthcare Business Women’s Association, her industry recognition as an inaugural member of the Hall of Femme, by Medical Marketing & Media, and more recently her co-founding of a new organization Hygge Health, an entity that promotes the exchange of ideas for the greater good of women on the forefront of health and technology. While just launched and in progress, the organization is focused on fostering highly productive and impactful engagements for high performing women to network and re-energize.

Christine Armstrong

EVP, Managing Director, Giant Creative Strategy

We live in an era of ‘healthification’. Major brands strive to be meaningful and exert a positive influence on people’s lives – and health/wellness projects are their weapons of choice. This is where Mauro Arruda & team come in. Following a solid experience in healthcare and consumer assignments, and having run his own advertising boutique shop in São Paulo, Mauro joined the Havas Health network in 2008 to co-found the Brazil-based LATAM hub. As a senior copywriter, chief creative officer and managing director, Mauro has led local, regional and global communication projects for major health & wellness brands. His creativity recognitions include the Cannes Lions Health, CLIO Health, LIAA and Epica Awards in areas like mobile, digital, music and audio. Mauro was a jury member at the first Cannes Lions Health festival in 2014 and a speaker in the 2016 edition. This year, besides the honor of judging MM&M, Mauro will keep busy as a jury member at the CLIO Health Awards and a speaker at the New ID Berlin Festival.

Mauro Arruda

CEO, CCO, Havas Health Brazil

Jack Barrette is CEO of WEGO Health, a social network that empowers over 100,000 patient leaders to help others and to drive health innovation. Each WEGO Health member reaches an average of 15,000 followers each month through Facebook, Twitter, blogs and other online communities. WEGO Health connects companies to tens of millions of engaged health consumers through this trusted network to deliver insights, recruiting, collaboration and activation. The company recently launched its new WEGO Health Experts platform, which matches any organization with patient Experts ready to provide their expertise on-demand as freelance consultants. Previously, Jack was Category Development Officer for Health at Yahoo! and founder of a healthcare digital marketing agency. Jack is a frequent public speaker and author who tweets @healthyjack.

Jack Barrette

CEO, WEGO Health

Mike has over 22 years of pharmaceutical industry experience/success developing & implementing winning strategies and exceeding commercial objectives marketing major brands including Prevnar (Pfizer) and Adderall XR & Vyvanse (Shire).

Diverse experience includes U.S. & EU marketing, small & large pharma companies, primary care & specialty products, hospital products & medical devices.

Mike is Co-Managing Director for Biocentric LLC  -  A Marketing Solutions Company

Mike Boken

Co-Managing Director, BioCentric

Brian Cain is a global market research executive with over 25 years in the pharmaceutical industry.  Mr. Cain currently leads the Analytics group at Celgene for the I&I business. Brian has considerable depth in conducting all types market research and analytics. In addition, he has significant leadership and management experience.

Brian Cain

Executive Director, Commercial Insights, Analytics & Saleforce Operations, Celgene

As President of Healix, Jeffrey D. Erb has global leadership of IPG Mediabrands’ healthcare centric media agency. Jeff has been a leader in life sciences and healthcare marketing and media for over 16 years. He has had great success helping large marketing agencies launch or reignite healthcare divisions. His experience in defining new strategies for clients in both HCP and consumer life sciences marketing spans from media and analytics to digital marketing solutions and global pricing strategies.

Jeff has been a key force in driving healthcare media buying towards the incorporation of psychological and behavioral data to improve targeting and engagement – something that has been elusive in this highly regulated industry. Jeff is responsible for organizing this move to bring unprecedented levels of qualitative and quantitative analytics to the forefront of the creative planning process through the development of Healix’s analytics tool, DNA. 

His work spans a wide range of products and therapeutic categories and his leadership garnered him a Ben Franklin Award for Most Innovative New Company. Jeff has been featured in numerous publications and industry events as an expert in the fields of media, business development and technology.  

Jeff is a member of or has served on the board of numerous business and philanthropic organizations on both a local and national level, including the Medical Marketing Association, and has served as a Director of the Divine Providence Auxiliary Association for Handicapped Children.

Jeffrey Erb

President, Healix

Tina is a creative leader and visionary whose career spans more than 20 years and includes a strong track record of successful product launches in the health and wellness and consumer space. Tina brings an enthusiastic approach to creating experiential, insight-driven ideas that encourage audiences to have lasting brand engagements. 

Tina’s role at Guidemark Health is to ensure that each brand has the right positioning and creative platform. Her approach is to create innovative multichannel brand experiences that touch the heart, mind, and senses. No matter where a healthcare brand is in its lifecycle, Tina’s goal is to help customers develop an experience that influences the decision-making process. Tina’s relevant experience include the launch of Winx Sleep Therapy system, the launch of Inspire Sleep therapy (CPAP alternative), branding Non-24 Circadian Rhythm disorder for the blind and the launch of Hetlios. She has also launched several corporate and product launches in the Pharmaceutical industry to both HCPs and patients.

PharmaVOICE named Tina one of its most inspiring people in 2014. She has received a PM360 Elite Award in 2016. Tina has also served on the award juries of Cannes Lions, Clio Healthcare Awards, Rx Awards, and MM&M Awards.

Tina Fascetti

CCO, Guidemark Health

Robert Gargiulo has over 25 years of experience aligning offline and online advertising campaigns. He has worked on iconic brands in publishing, pharmaceuticals, CPG and transportation. He has a passion for improving medical marketing effectiveness by reducing advertising’s time-to-market and targeting the right message to the right individual at the right time--timely is relevant, relevant is engaging. Robert is a founding Director of Marketing for Mylan’s new Consumer Healthcare business. He holds a Bachelor of Science in Operations, a Bachelor of Arts in Communications and a Masters of Design in Interaction Design from Carnegie Mellon University. He also holds an MBA in Marketing from the University of Pittsburgh.

Robert Gargiulo

Director of Marketing, Consumer Healthcare, Mylan Inc.

A veteran of more than three decades in healthcare marketing and business strategy, Bruce currently advises clients in the life sciences, agency, payer, and provider sectors on the strategic imperatives and opportunities of healthcare today.

Before founding transPHARM, Bruce served as Senior Vice President of Strategy for Epsilon’s Healthcare Portfolio, offering evidence-based strategic counsel to Epsilon clients, internal teams, and partner companies, as well as development of new offerings to meet the changing needs of healthcare marketers. Previously, as Senior Vice President of Strategy for Digitas Health, he was the founder and Practice Leader of Digitas Health Social, Digitas Health Research, and Digitas Health Consulting and served Publicis Healthcare Communications Group as a group-wide strategy generalist and thought leader. Prior to that he was the founding publisher of ePharmaceuticals, a pioneering digital news and information service for pharmaceutical executives, and Director of Innovation at Frontier Media Group (now Cadient Group) where he co-founded their Pharmaceutical Digital Practice.

A frequent speaker and author on industry issues, adviser to FDA on emerging technologies, and Editorial Advisory Board member for Pharmaceutical Executive, Bruce earned his BA degree in philosophy and fine arts from Goddard College in 1975 and subsequently served on the faculty of the Biomedical Communications program at Rochester Institute of Technology. He was a founding Board member of the Internet Health Coalition following FDA’s initial Internet public hearings in 1996 and currently serves as a Digital Health Coalition Scholar.

Bruce Grant

Principal, transPHARM Consulting

Simon Holt

Chief Business Strategy Officer & President Consulting at McCann Health, McCann

For over 20 years Jack have been leading award winning creative teams in the development of multi-channel customer experiences that engage customers, drive change, and evolve markets. He has served clients the likes of Pfizer, GlaxoSmithKline, Roche, Mallinckrodt, Medtronic and Procter & Gamble. He has worked across most pharmaceutical therapeutic categories including pain, oncology, cardiovascular, and medical devices. Jack has led numerous US and global product launches, as well as blockbuster, specialty, disease awareness, multi-cultural, managed care and REMS brand assignments.

Jack Hyndman

Head of Creative - Saratoga, Fingerpaint

Alissa has dedicated her entire career to pharmaceutical advertising. That’s because she is passionate about partnering with pharmaceutical clients to create meaningful communication solutions that strike an emotional cord with consumers and inspire them to take the steps needed so they can feel better. 

As JWT NY’s Executive Director of Healthcare, Alissa leads the Pfizer relationship (Lyrica, Quillivant XR/Quillichew ER), Astrazeneca’s respiratory portfolio, as well as all healthcare new business efforts and developing and mentoring the team. Alissa joined JWT in May 2015 and has led a team that delivered some of the highest DTC ROIs that Pfizer has ever seen. Also, under Alissa’s leadership, social media policy changes have been made to allow Pfizer to achieve industry firsts on a key social platform. 

Prior to joining JWT, Alissa spent 4 years at another WPP agency, G2/Geometry and worked on both Rx (Xolair, Pradaxa) and OTC brands (Bayer Consumer Healthcare) as consumer and digital AOR relationship lead. A majority of Alissa’s career (8+ years) was spent at Digitas Health where she worked exclusively on Pfizer primary care brands (Viagra, Chantix, Celebrex, Geodon, Aricept, Toviaz, Rebif) and launched DTC and multi-channel campaigns. 

Alissa describes herself as an empathetic but decisive leader. She has high expectations for her team and believes the keys to a successful client/agency relationship are rooted in direct, open communication, responsiveness, and no surprises.

Alissa Kaplan

Executive Director, JWT

Deborah Lotterman, Chief Creative Officer sets the creative direction for precisioneffect overseeing creative, medical services and operations across the agency. Her creativity and strategic thinking has led the agency in translating technological innovations into powerful campaigns that speak emotionally to clinicians and consumers. Clients depend on Deborah to bring grounded insight, out-of-the-box thinking and extraordinary energy to workshops, presentations and strategic discussions. Her unparalleled ability to help solve complex business challenges with strategic and creative ideas stems from over 20 years in health care marketing spanning virtually every specialty in pharmaceuticals, medical devices and diagnostics. In that time, Deborah has led the development of award-winning campaigns for numerous companies including Abbott Nutrition, AbbVie, ARIAD Pharmaceuticals, Auxilium Pharmaceuticals, Boston Scientific, Ethicon Products, Exact Sciences, Hologic, Sony Medical and The Yoga Journal. Deborah is on the board of Lifebox, a non-profit led by Dr. Atul Gawande that is devoted to making surgery safe in low-resource countries.

Deborah earned a Bachelor of Arts in English from Towson University, a Master of Art in Professional Writing from Emerson College, and also holds a degree in culinary arts. She is a fierce competitor, a bad-ass cook and mother of two teen girls who keep her current on music and memes.

Deborah Lotterman

Chief Creative Officer, precisioneffect

Competitive Ballroom Dancer, Professional Equestrian, lover of Bloody Marys and avid Sock collector 
Born in India, Nishant Maller, has had the opportunity to live, study, work and explore over 10 countries, across 3 continents. Over the past 8 years he has gained experience from working across multiple job functions that have included inventory management, Technology PR, Consulting and more recently Professional and Consumer Brand Management in Ophthalmology.
He was the youngest executive at my PR agency to lead a consumer PR and Event Marketing campaign and launch the first ever Volkswagen Polo Cup India, creating and establishing the automotive backed one-make racing series. 
As the Surgical Marketing intern at Alcon Laboratories, he developed the commercial launch plan that was included as part of the FDA submission for WaveLight’s new custom LASIK procedure. Later joining the team fulltime to execute the plan and launch Contoura® Vision, topography-guided LASIK. 
Currently he is a member of a new Consumer Marketing team at Alcon Surgical, to build an integrated DTC digital ecosystem targeted at our cataract and refractive consumer. His responsibilities included, developing the strategy and cadence for our email marketing campaign, the heartbeat of this ecosystem. 
His competitive and creative spirit extends outside the business world. Nishant started riding horses at the age of 7 and quickly developed a love of the sport. Up until a few years ago, he was an accomplished equestrian competing in Show Jumping, Dressage and Endurance racing. Always up to try new things, he started taking ballroom lessons in 2013 and has been placing in competitions ever since. 
Nishant has a Bachelors in Biology and MBA in Marketing from Texas Christian University, and continues to live in Fort Worth, Texas.

Nishant Maller

Marketing Portfolio Specialist/Associate Brand Manager, Alcon Laboratories

Mike Marett is an entrepreneur and seasoned business development & marketing executive with digital strategy, global product management, sales and corporate development experience. He has launched multiple new ventures and spearheaded the commercialization of award-winning digital products and platforms. 

As Founder and CEO of Confideo Labs, an award-winning digital media firm focused on identifying emerging trends and advancing technology platforms to better engage and educate healthcare stakeholders, Mike helped pioneer immersive multimedia across the pharmaceutical industry.  Named one of PM360’s ELITE Entrepreneurs and amongst PharmaVOICE100, Mike also serves as a consultant, advisor & mentor to a range of start-up, health-tech, and media companies.

Mike Marett

Founder & CEO, Confideo Labs

Mr. Mastracchio is a veteran of the pharmaceutical industry, with over 40 years of experience/service. He has worked for a top tier manufacturer for over 15 years in senior level sales and marketing positions, has over 20 years of experience in medical education, strategic consulting and for the last 6 years has worked for the leading digital intelligence communications agency specializing in email marketing and audience identity.

Mr. Mastracchio lives in Red Bank, NJ with his soon to be wife Stephanie and their boxer Rocky

Joseph Mastracchio

Executive Vice President, Channel Strategy, DMD Marketing Corp.

Keri McDonough has  deep strategic communications experience across a range of therapies from pipeline to patent expiry, including a strong focus on neuroscience and vaccines. Keri has spearheaded several multi-year, award- winning initiatives and is adept at leading her teams to successful execution, including scientific and regulatory communications and complex issues management. She has a passion for and expertise in advocacy relations with an emphasis on the power of patient and family perspectives to educate and activate healthcare and community stakeholders. 

Keri worked in the nonprofit sector prior to joining agency life. She received a BA in sociology from Tulane University and an MA from University of Oregon's School of Journalism and Communications Studies.

Keri McDonough

Sr. Team Lead, Biosector 2

Lars Merk is the Director of the Global Multi-Channel Marketing team at AstraZeneca where he and his team deliver global campaign operations to multiple audiences and across multiple channels.  He is known for driving innovation and results by maintaining both marketing discipline and customer focus in his roles over the years. Lars has been recognized by the industry as a leader in digital marketing and as a mentor to many up and coming marketers.

Lars Merk

Director, Global Multi-Channel Marketing, AstraZeneca

Graham Mills took on the role of Global Chief Creative Officer at Publicis Health in 2015 and is responsible for multiple agencies in the network: Digitas Health, Publicis LifeBrands, Publicis Health Media and Razorfish Health.

His story started a little over 30 years ago, when Graham left art school to become an advertising copywriter in London and honed his skills at agencies such as Lowe Howard Spink, TBWA and Delaney Fletcher Delaney.  Since then, he has helped form a radio writing company, worked with an improv comedy troupe, co-wrote a book on architecture, and created advertising, direct, digital and social campaigns for both national and international clients.  For the last 18 years he has built and led agencies in the U.K. and United States, including Ogilvy, Wunderman, Arc Worldwide and Digitas.  Ten years ago, he was one of the founders of Digitas Health.

Graham’s work has been recognized at festivals around the world, including Campaign, the Cannes Lions International Festival of Creativity, Clio Health, D&AD, MM&M, MediaPost’s Online Marketing Media and Advertising Awards, One Show and The Webbys.

This year, Graham will be Jury Chair of the 2017 Clio Health Awards and will serve on the Pharma Jury at Cannes Lions Health and jury for the MM&M Awards. He is no stranger to evaluating creative work, having judged at such prestigious awards shows as Campaign, Cannes Lions Health, Clio Health, the D&AD Awards, the Effies, Globals, MM&M and the New York Festivals.

Graham Mills

Global Chief Creative Officer, Publicis Health

Jenn's nearly 10-year career in healthcare communications began as an Interactional Linguistics expert at Verilogue. In her role, she leveraged her academic background to extract conversational phenomenon within physician/patient dialogue data. Understanding that there was an immense amount of work that went into influencing this "point of decision", Jenn decided to pursue a career in Account/Strategic Planning as it offered the opportunity to combine many interests -and all that in a day job! Her constant curiosity about the factors shaping and influencing people's lives and their behaviors, storytelling and meaningful and moving creative expression are just part of great. The opportunities to work with some seriously smart and inspirational people has been the icing on the cake.  

Over the past several years, Jenn has worked at several notable agencies including Area23 and FCB Health, DigitasHealth LifeBrands and currently serves as VP Strategic Planning at McCann Torre Lazur.  The diverse cultures, tools and creative pulse of these agencies have allowed Jenn to see and influence a variety of work across audiences and categories including Women's Health, Metabolics, Immunology, Cardiology, Endocrinology, Hematology Oncology and Gastroenterology. 

Across her work with the patients, physicians, caregivers and fellow communication professionals one thing has become clear to Jenn -people are emotionally-driven and in the face of even the most rational argument, they will go with their gut. Telling stories through creative expression that can tap into that emotion is the key to unlocking entrenched beliefs and behaviors and the seeds of change can be sown.

Jennifer Munsie

VP Strategic Planning Director, McCann Torre Lazur

Senior level executive with 30 years of general management and commercial leadership. Experience in healthcare working in and with Life Science Companies, including Pharmaceutical, Biotech and Biopharmaceutical companies across an array of therapeutic categories from highly scientific prescription to OTC. Highly developed expertise in building business and organizations, driving growth and developing value for stakeholders. Focusing expertise on creating increased levels of patient engagement through behavior change communications that drive improved health outcomes.

Richard Nordstrom

CEO, liberate Ideas, Inc

Robert Palmer is EVP, Managing Director at Juice Pharma Worldwide. He has over 15 years of DTC and HCP pharmaceutical experience. Before joining Juice Pharma in 2010, Robert was Managing Partner at Sudler & Hennessey, overseeing Sudler’s digital practice. Prior experience includes Managing Director of Tribal DDB New York, where he founded Tribal’s healthcare practice with the online DTC consumer launch of AbbVie’s blockbuster HUMIRA.  He has also been a Partner at Rosetta, where he specialized in attitudinal segmentation and CRM. Robert is presently on the Advisory Board of the Digital Health Coalition, a member of the Programmatic Health Coalition, and is Chairman of the Medical Advertising Hall of Fame.

Robert Palmer

EVP, Managing Director, Juice Pharma Worldwide

Tim co leads the digital & connected health @ PwC; his experience has been instrumental in helping Clients become leaders in healthcare through the development of creative business solutions and platforms. 

Tim’s 20+ years of experience in digital media, relationship marketing, general advertising and outside sales encompassed working for three of the top six marketing services firms, holding positions of increasing responsibility with Digitas (Publicis), DDB (Omnicom), HAVAS and Sanofi. 

While at Sanofi, Tim distinguished himself as one of the company's most successful sales representatives. He then joined HAVAS working on Clients such as Proctor & Gamble & Pfizer (Wyeth).  Tim was one of the first employees at Havas Health's digital & CRM business units.  After ten years with HAVAS Tim went on to lead DDB/Tribal DDB Health managing clients such as; Amazon/Quidsi (Diapers.com, Wag.com), Novartis Consumer Health, CIBA VISION, JnJ, Abbott, Pfizer, Medicis, Sunovion, and Merck. Before joining the PwC Tim led the largest digitally native healthcare Agency in the world Digitas Health where he oversaw a team of 400+ across multiple offices, partnering with clients such as Astra Zeneca, Shire, Mylan, Gilead, Pfizer, Abbvie, Sanofi Pasteur and Amgen.  

Tim is a graduate of the University of Miami. He received degrees in International Marketing & Finance.  When not working Tim enjoys spending time with his wife and three children.

Tim Pantello

Managing Director, PwC

Brian Peters is Vice President, Marketing, at Medac Pharma, Inc. He brings 28 years of both client and agency experience to his current role. Prior to Medac Pharma, he was Director, Marketing at Cornerstone Therapeutics and previously led the launch efforts for Letairis® at Gilead and for Axona® at Accera. At Searle, he directed the first unbranded and branded DTC campaigns for Ambien®. On the Agency side, he worked at Klemtner, KPR and MedThink Communications.

Brian Peters

VP, Marketing, Medac Pharma

John Quick is an Executive Vice President with Edelman. With two plus decades of work in communications and public relations, he brings a wealth of experience across the pharmaceutical, device, non-profit, and health services industries. 

John began his career in the non-profit sector, working at the March of Dimes and American Heart Association, and made the move into agency life a few years after. During his career, he has worked at some of the world’s biggest and most prestigious public relations agencies in both client-focused and agency management roles in healthcare. Additionally, during his tenure at Ogilvy Public Relations Worldwide, John was tasked with leadership of both technology and consumer marketing teams in the New York office. He has also worked in-house for AstraZeneca as an embedded member of the global Seroquel team. 

Mr. Quick received a Master of Science degree in communications from Iona College and a Bachelor of Arts degree in communications/English from the State University of New York at Plattsburgh. He has penned multiple articles during his career, including “The Brave New World of Healthcare – Why PR is in the Driver’s Seat,” and “Managing the Healthcare Digital Dialogue,” both for Communiqué, for which John was a member of the Editorial Board.

John Quick

EVP, Edelman

Debbie Sangiuliano is Media Director for Pfizer, Inc. since 2009.  She has leads the DTC and HCP media for key brands (Viagra, Xeljanz, Ibrance, etc.) as well as the Pfizer search practice of over 100 campaigns for all US pharmaceutical/biotech brands at Pfizer.  
Debbie has over 25 years of experience in the across multiple disciplines including media, marketing, search, digital, multichannel, sales and strategic sourcing.  She has won multiple awards for her work.  Prior to joining Pfizer, she held positions of increasing responsibility with Novartis and Johnson & Johnson Family of Companies.  
She is the 2nd vice chairman on the BPA Worldwide Board of Directors, a licensed dental hygienist and holds two patents.

Debra Sangiuliano

Craig Rothenberg is an unusually accomplished Communication executive who, over his career, has provided senior level strategic counsel to business leaders and organizations. He is the Founder and Chief Executive Officer of Rothenberg Communications LLC, a communications consultancy that provides strategic and leadership counsel, and hands-on support, to all types of organizations. Craig also is an adjunct professor in the graduate communications program at New York University, where he teaches courses in Strategic and Organizational Communications.

Craig served briefly as the Chief Communications Officer at Turing Pharmaceuticals, where he had responsibility for all internal and external communications for the company, including leading external positioning and stakeholder programs.

Prior to that, Craig spent more than 20 years at Johnson & Johnson, the global healthcare leader and one of the world’s most respected companies. In his last role with J&J, he led Global Employee and Executive Communication, providing strategic counsel and communications support to Alex Gorsky, Chairman and CEO, and a number of other senior leaders at the Company, ensuring the strategic priorities of the Executive and Management Committees were driven out across a global workforce of 130,000 employees. He planned and helped lead successful management meetings of the company’s senior-most leaders during his last two years with the company.

Craig Rothenberg

Founder, CEO, Rothenberg Communication LLC

Gary spent most of his career with one foot in the consumer health and wellness space and the other in industries as diverse as automotive, technology, telecommunications, and travel & leisure. He grew up in direct marketing agencies O&M Direct and MRM Worldwide, then moved to leadership roles at general agencies FCB and TBWA\Chiat\Day. As the first CCO of digital agency Rosetta, he helped it to be named AdAge’s #1 Agency to Watch in 2011 before its sale to Publicis Group. At Arnold Worldwide, he built his third consumer health and wellness business unit, the fastest growing one in the company, and created a DTC campaign that was #26 on AdWeek’s 50 Most Shared Advertising Stories of 2016 (the only healthcare campaign on the list). Now at GHG, he is applying those diverse experiences in the hopes of disrupting the industry.  

Gary’s work has been honored with everything from Cannes to Clios, Kellys, ADDYs, NY Festival Best of Show, DMA ECHO Awards Best of Show (twice), Webbys, Globals, and more.

In his spare time, he runs the Caples International Awards Show, has taught at the 4As and Miami Ad School, and served on numerous award show juries including Cannes, Effies, the Clio Health Executive Jury and the Globals Executive Jury.

Gary Scheiner

EVP, Global Chief Creative Officer

Michelle is a healthcare executive and strategist with over 18 years of experience encompassing a unique blend of medical practice, marketing proficiency, communication skills, and leadership. 

As an MD gone rogue, Michelle is adept at mixing the art and science of medicine, marketing, analytics, and content with a deep caring for human well-being. She loves solving complex customer problems to meet business objectives and help consumers thrive. 

Michelle attended medical school at the University of Kentucky and completed her residency at UCLA. She cut her teeth in the pharmaceutical industry at Boehringer Ingelheim, first as a Medical Liaison focusing on Opinion Leader advocacy and Managed Markets then as a Associate Director, Medical Marketing Advisor. During that time, she attended the London School of Economics and earned certifications in Healthcare Economics and Quantitative Analysis. Prior to joining Everyday Health, Inc., Michelle was the Executive Vice President of Medical Affairs at Synapse Medical Communications where she was responsible for overseeing the development and execution of comprehensive, integrated, and strategic promotional medical education and market-shaping initiatives for healthcare clients. At Everyday Health, Michelle focuses on creating behavior-changing solutions for her clients that activate a health-focused community and empower them to live their healthiest lives, every day.

Michelle L. Shuffett

VP, Marketing Strategy, Everyday Health Consumer

Ross is President and CEO of 2e Creative, an integrated brand communications and strategy firm with focused expertise in life science and human health. Named “Small Agency of the Year” by Medical Marketing & Media in both 2016 and 2015, and 2014 “Impact Agency of the Year” by Advertising Age and Modern Healthcare, 2e has built a reputation as an agile creative powerhouse purpose-built to drive change for healthcare brands of all sizes and needs. Ross leads 2e's relationships with key client partners including Abbott, Johnson & Johnson, Novartis and Zimmer-Biomet. Ross also serves as President of the Business Marketing Association, and is a founding partner of Startup Weekend:HEALTHbio, a global event focused on life science and medical entrepreneurship.

Ross Toohey

President & CEO, 2e Creative

Commercial leader specializing in the launch of oncology molecular diagnostic testing. Strengths include:

*Commercial team development and management

*New product introduction and rapid national market adoption

*Multiple call points and message pathways/Multiple tumor types and treatment settings

*KOL development

*Oncology-specific EHR knowledge/integration

*Registry/community-based clinical study development

Participated in and lead commercial launch of:

* OncoType Dx [Genomic Health]

* MammaPrint [Agendia]

* VeriStrat [Biodesix]

* Guardant360 [Guardant Health]

Kris Weinberg

Senior Director, Oncology Sales & Strategy, Natera, Inc.

A veteran of many campaigns, Bill fosters a spirit of teamwork and collaboration to produce the best work from his creative teams.

Bill Werbaneth

Executive Creative Director, Beacon Healthcare Communications

Renée believes that creative communications that engage customers and delight clients blossom from empowered individuals with a lot of heart for their work, as well as their clients and each other.  That’s why she joined Brick City Greenhouse.

Renée brings more than 20 years of pharmaceutical and biotech marketing and advertising experience to the Brick City Greenhouse team. Much of her career has been focused on launching specialty products and indications from the varied perspectives of sales representative, marketing team member and director, and advertising agency team member and lead.

Prior to co-founding Brick City Greenhouse, Renée served as President of Trio, an FCB Health company. During her tenure there, Trio enjoyed significant organic and new business growth. The agency was a finalist for Med Ad News Agency of the Year Category III in 2013 and 2014, and also a finalist for MM&M Agency of the Year in 2014. Renée herself was selected as one of PharmaVoice’s 100 Most Inspiring People in 2013.

Renée received her MBA from Rutgers University. When not tackling the latest marketing challenge, Renée expresses her creativity by trying out new dishes on her husband Ben and their 11-year-old twin girls, experimenting growing lesser known vegetables in the community garden, or flowing through a vinyasa yoga class, closing each day snuggled on the couch with their 3 dogs and a good book in their Maplewood, NJ home.

Renee Wills

Co-founder, Client Lead, Brick City Greenhouse

Noriko Yokoi leads up the account planning discipline at Klick Health where she helps clients build successful brands. Noriko is excited about new innovations in the healthcare space and is developing a new brand building approach based on open platforms.

Prior to Klick Health, Noriko headed up brand planning at AREA 23 and H4B Chelsea.

Noriko Yokoi

SVP, Account Planning, Klick

Online Jurors

John Adelhelm, SVP, Managing Director, Eveo

Richard Angelini, Creative Director, HYC Health

Don Apruzzese, Consumer Marketing Lead - Neuroscience Franchise, Shire

Janice Arnold, Senior Brand Director, Oncology, Daiichi Sankyo

Laurie Bartolomeo, EVP, Creative Director, Dudnyk

Kate Beller, SVP, Group Creative Director, GSW

Jeff Berkwits, Manager—Creative Marketing Writing Team, Thermo Fisher Scientific

Stephanie Berman, Partner, The Bloc

Chris Bernesby, SVP Creative Director, Area 23

Mari Helen Bohen, VP/ACD, GHG

Marvin Bowe, Managing Director, Executive Creative Director, The Navicor Group

Glenn Butcher, Sr. Director, Global Cystic Fibrosis Marketing, Vertex Pharmaceuticals

Tim Bye, Associate Director, Marketing Operations, Purdue Pharma

Stephen Calabrese, Director, Digital Strategy Enterprise Programs, Novartis Oncology

Faruk Capan, CEO, Intouch Solutions

Julio Casoy, SVP of Medical Affairs, Turing Pharmaceuticals

Lily Chakrabarty, EVP, Starcom Worldwide

Doug Chapman, SVP, Creative Director, precisioneffect

Sharon Chin, Product Marketing Manager, Phunware

Matt Connor, Executive Creative Director, Wunderman Health

Darrell Credeur, Creative Director, Eargo Inc.

Marian Cutler, SVP, Axon Communications

Mike Devlin, EVP, Group Creative Director, FCB Health

Jeffrey Dierks, Senior Director, US Migraine Marketing, Teva Pharmaceuticals

Sharon Dotson, Senior Director, Interactive Marketing, Genentech

Bill Fay, VP, Strategic Client Partnerships (Head of Client Service & Business Development), DiD

Jeffrey Freedman, EVP, Digital Solutions, Synapse Medical Communications

Jeanille Gatta, Market Access Governance and Enterprise Solutions, AstraZeneca

Kristen Gleason, HCP Marketing, Shire

Josh Green, SVP, Management Director, Neon, An FCB Health Company

Carlos Gutierrez, VP Healthcare Strategy & INsights, Univision

Tom Hadley, GVP/GM Primary Care BU, Horizon Pharma

Megan Hall, SVP, Group Creative Director, Entrée Health

Mike Hartman, Founder/Chief Creative Officer, RelevantVerse

Lisa Hazen, Founder, Hazen Consulting, LLC

Keith Hopps, Director, CNS Consumer Marketing, Takeda

Jon Huber, VP Marketing, Strategy and BDL, Medtronic

Melissa Johnston, President, Benchworks

Ruchin Kansal, ED, Business Innovation, Boehringer Ingelheim

Lori Kaplan, Director Oncology Marketing Opdivo, Bristol Myers Squibb

Jacqueline Karis, VP, Weber Shandwick

Kristin Keller, EVP, VIVO Agency

Shauna Keough, Managing Director, Biosector 2

Nicole Klein, Senior Account Supervisor, Coyne PR

Joe Kuchta, CCO/Principal, Sandbox

Alisa Lask, VP Marketing, Galderma (a Nestle Skinhealth Company)

Rich Levy, CEO, retired, Myelin Healthcare

Lynn Lewis, Group Art Supervisor, FCB Cure

Catherine London, Corporate Communications, Purdue Pharma L.P.

PIerre Loo, Executive Creative Director, McCann Health

Keith Lui, VP, Marketing, Versartis

Ruth Markowitz, VP Brand Strategy, Guidemark Health

Marty Martinez, Executive Creative Director, Tank

Erika Mayerle, Group Accoubt Directir, Havas Worldwide SF

Andy McAfee, VP, Group Creative Director, AbelsonTaylor

Paulette McCarron, Group VP, Media, Publicis Health Media

Natalie McDonald, President and Founder, Create NYC

Kevin McHale, Managing Director, ECD, Neon

Aaron McIlwain, Director Oncology Marketing, Gilead

Christina Meyer, Executive Director, Marketing, Allergan

Dave Miller, Managing Partner, Flywheel

Maurizio Mioli, CEO, Sudler & Hennessey

April Mitchell, Senior Director, Marketing, Otsuka America Pharmaceuticals, Inc

Gail Moore, Director, Global Patient Advocacy, Horizon Pharma

Paul Murasko, Sr. Director Multi-Channel Marketing, Sunovion Pharmacepticals

Michael Myers, Partner, Cross & Wild

Cory Myers, VP, Associate Creative Director, Art, The Access Group

Dennis Oddo, Associate Director, Addiction Marketing, Alkermes, Inc.

Georgette Pascale, Founder & CEO, Pascale Communications

Kristin Patton, Director, Marketing, Shionogi

Rob Peters, EVP, Strategy, MicroMass Communications, Inc

Julie Petroski, VP Group Creative Director, Targetbase

Al Reicheg, CEO/Founder, Sea Change Healthcare Consulting

Meredith Ressi, SVP, DRG Digital, DRG Digital (formerly Manhattan Research)

Meghan Rivera (formerly Lopresto), VP, Digital Marketing, AMAG Pharmaceuticals and Cord Blood Registry

Brent Rose, Executive Director, Consumer/patinet marketing, celgene

Michael Rowbotham, Director Multi Channel Marketing, Pfizer

Barry Schrader, CCO, Elevate Healthcare

Dave Scott, SVP, Creative Director, natrel Communications

Nikul Shukla, Director, Marketing, Mitsubishi Pharma

Johanna Skilling, EVP, Director of Planning, Ogilvy CommonHealth Worldwide

Julieta Smith, SVP, Group Strategy Director, McCann HumanCare

David Sonderman, CCO, GSW, an inVentiv Company

Christine Stone, Senior Scientific Director, The Lockwood Group

Felipe Tilca, Senior BSA, AbbVie

Al Topin, President HCB Health Chicago, HCB Health

Lesley van de Ven, President, Bluebird Creative

Ramesh Varadarajan, Director - Global Digital Services, Pfizer Inc

Paul Velardi, Managing Director, arnold worldwide

Kristin Vitanza Squires, Senior Marketing Director, Sun Pharmaceuticals

Ame Wadler, Managing Director, Global Health, Zeno Group

Sandy Weag, Director, Media, CMI

Scot Weintraub, VP, Commercial and Product Strategy, Concert Pharmaceuticals

Jennifer Whitney, SVP, Creative & Production Services, Aptus Health

Sherri Wilkins, CCO, Carling Communications

Desmond Yuen, SVP, Client Partner, Evoke Health

Young Jurists

Katie Busse currently serves as Senior Manager of Social & Digital Marketing for Medela LLC. Her efforts contributed to Medela’s award-winning brand marketing campaign Through it All, which garnered national and industry recognition in 2016, receiving two Medical, Marketing & Media (MM&M) awards, a bronze Telly award, and an Advertising Age Impact Award. Most recently, Katie successfully led the launch development of Sonata, Medela’s first smart product while also completing her MBA. Prior to joining Medela in 2012, Katie was in the beauty CPG industry for three years, creating the foundation for the EcoTool brand’s social media presence.

Katie Busse

Senior Manager of Social & Digital Media, Medela LLC

Andrew Grojean, social media manager, began his career at Intouch Solutions in May 2012. Since then, Grojean has contributed to complex social media projects at every phase — ideation, strategy, design, creative, development and implementation. Grojean is known for sharing his enthusiasm and knowledge each day and is often turned to as a mentor. Grojean maintains a relevant and timely pulse on social media platforms and tirelessly watches for and analyzes any compliance issues or major changes that will affect the pharma industry. As social media manager, Grojean leads social technology efforts and provides social business intelligence to clients to help them achieve their marketing objectives. In 2015, Grojean was named Young Marketer of the Year by Medical Marketing & Media.

Andrew Gorjean

Social Media Manager, Intouch Solutions

I just recently celebrated my 4-year anniversary in the industry. Originally, I landed my first job in NYC working in Editorial, and stayed there for close to a year and a half before jumping ship to Copywriting—I wanted a greater challenge. Two and a half years on, I'm a Copy Supervisor at Heartbeat, the best not-so-little healthcare agency in New York (humbly speaking). I've worked for a range of clients, on a diverse span of disease states, as well as pitch presentations, agency initiatives, and enormous amounts of spec work. Most frequently, I've found myself working on CNS products or services, which lets my "awkward 8th grader hungry to be a neurosurgeon" self feel supremely satisfied.

Meghan Kaye

Copy Supervisor, Heartbeat

Dan Sorine is an aspiring young executive in the pharmaceutical advertising industry. He began his advertising career at Area 23, an FCB Health company and is currently an Account Supervisor at Havas Life Metro where he's been making his mark for the past 2+ years. 
 
Dan is gaining extensive experience in numerous therapeutic categories, including diabetes, pain management and oncology, having launched Jardiance and Hysingla ER, and most recently, a new indication/label launch for Gazyva. In addition, back in 2014, he completed a short stint working weekends as a Product Specialist at Tesla Motors, further exploring his lifelong interest in the automotive industry.
Since 2013, Dan has been an elected member of the Young Professional Board of Directors of the Advertising Club of New York, creating, leading and supporting events and programs to inspire and mentor advertising professionals under 30 years old.
Dan is currently enrolled at NYU's Stern School of Business MBA program. Dan, a former scholarship athlete, graduated from Fordham University in 2013 with a B.S. in business administration after having played 4 years of Division 1 college baseball. Dan credits these years of intense discipline, strategy, teamwork and competitive spirit to his success in agency life.

Dan Sorine

Account Supervisor, Havas Life Metro

Currently a Strategist at Fingerpaint (we're an agency without titles!). Previously, served as a Brand Strategist at Ogilvy and Mather (on Unilever, MillerCoors, Constellation Brands, and Sargento Cheese), Product Manager at Wondersauce (Homage, Footpetals), and most recently as Associate Director of Innovation at GSW Worldwide (Genentech, Eli Lilly, Allergan, and UCB). Selected as one of 12 globally to serve as a "Creative Catalyst" for the inaugural Cannes Lions Innovation Hack

Travis Rooke

Strategist, Fingerpaint

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