Finalists

HEALTHCARE CONSUMER MEDIA BRAND

Health Union | RheumatoidArthritis.net

Remedy Health Media | HealthCentral

Smart + Strong | POZ

WebMD | WebMD magazine's 2016 redesign

What to Expect |  WhatToExpect.com


HEALTHCARE PROFESSIONAL MEDIA BRAND

Genuine | Athenaheath's Athenainsight

HMP Communications | Consultant360

Medscape | Medscape

Business of Medicine: A Magazine for Physicians Medscape | Medscape

ReachMD | ReachMD: Be Part of the Knowledge


AGENCY SELF-PROMOTION

Cambridge BioMarketing for Give Pause | Some Good

HCB Health | HCB Health Manny Awards video

Intouch Solutions | #ALLin Program

McCann Healthcare | #GoodPress
 
The Bloc | Health Well Next 2017 Spring issue Magazine


BRANDED WEBSITE FOR CONSUMERS

Digitas Health and Shire | Xiidra.com

FCB Health and Boehringer Ingelheim | Stiolto.com/Section 6

ghg | greyhealth group, part of WPP Health & Wellness, and Pfizer | Trumenba.com

Intouch Solutions and Galderma | RestylaneUSA.com
 
Wunderman Health and Pfizer | Xeljanz.com


BRANDED WEBSITE FOR HEALTHCARE PROFESSIONALS


Calcium and Strongbridge Biopharma | Keveyis branded websites for HCPs

FCB Health and Teva Women's Health | Paragard website for HCPs

MedThink and Cohera Medical | TissuGlu for the transformation consumer

Motionstrand and Avanir Pharmaceuticals | NuedextaHCP.com
 
StoneArch and Veran Medical Technologies | SPiN System


CONSUMER PRINT CAMPAIGN

Area 23 and the Alzheimer's Foundation of America | The Hardest Crossword

BBDO New York, Pathway, and Takeda for Entyivo | Doors Print
 
FCB Health and Allergan/Ironwood for Linzess | Enough
 
GSW and Boehringer Ingelheim for Atrovent | Meet the Puffagins
 
GSW and Eli Lilly | Lilly Oncology on Canvas


CORPORATE BRANDING CAMPAIGN

HealthWork and Pfizer | Driven to Discover the Cure
 
Interplanetary and City of Hope | Miracle Of Science With Soul
 
Level and Urgent Care Partners | Indigo Urgent Care

Partners & Simons and TransMedics | TransMedics
 
Scorr Marketing and Endpoint Clinical | Endpoint Clinical's 2016 rebrand


DIGITAL INITIATIVE FOR CONSUMERS (INCLUDES MEDICAL, AS WELL AS HEALTH & WELLNESS)

Digitas Health and Shire for Vyvanse for ADHD | Bright Words
 
GSW and Eli Lilly | Lilly Oncology on Canvas
 
HCB Health and Johns Hopkins' Kennedy Krieger Institute | Autism & Trauma Interactive Assessment App
 
HCB Health and Medac Pharma for Rasuvo | Ask About MTX

Publicis North America and Merck for Gardasil 9 | What Will You Say, an unbranded HPV disease awareness campaign


DIGITAL INITIATIVE FOR NON-CONSUMERS

Area 23 and Eli Lilly | Time Hides Alz
 
CDM New York and Acadia for Nuplazid | What Are Your Patients Holding Back?

HCB Health and Johns Hopkins' Kennedy Krieger Institute | Autism & Trauma Interactive Assessment App
 
Hive Health and Pacira | Exparel Virtual Reality Simulation Training Experience
 
Hudson Global and Sunovion for Aptiom | Ready to Tune In? campaign at the American Epilepsy Society meeting in 2016


DISEASE EDUCATION CAMPAIGN

Area 23 and the Alzheimer's Foundation of America | The Hardest Crossword

CDM Princeton and AstraZeneca | Little Lungs
 
Creation and Novartis for Gilenya | MS: No Filter
 
GSW-NY and Eli Lilly for Lilly Oncology | Still Waiting
 
Publicis North America and Merck for Gardasil 9 | What Will You Say, an unbranded HPV disease awareness campaign


FILM OR VIDEO

Area 23 and the Mollie Biggane Melanoma Foundation/Mollie's Fund | Mr. Sun

HealthWork and Pfizer | Driven to Discover the Cure

Evoke Health Philadelphia and Amgen for Enbrel | Things We Go Through
 
ghg | greyhealth group, part of WPP Health & Wellness, and Pfizer for Trumenba | Birthday Party

Wunderman Health and GSK for Theraflu | What Powers You


MULTICHANNEL CAMPAIGN (SMALL TO MEDIUM PRODUCT SIZE)

Area 23 and Eli Lilly | Time Hides Alz
 
CDM Princeton and AstraZeneca | Little Lungs

McCann Healthcare and NOW-NYC | Nasty or Nice
 
Spectrum Science Communications and Astellas Oncology | Astellas Oncology C3 Prize 


StoneArch and Medela | Sonata launch


MULTICHANNEL CAMPAIGN (LARGE PRODUCT SIZE)

Area 23 and the Boehringer Ingelheim and Lilly Diabetes Alliance | The Epic Battle

Digitas Health and Gilead Sciences | Healthysexual
 
Havas Lynx and Essilor Group for Transitions Optical | Live the Good Light
 
precisioneffect and Exact Sciences | Cologuard
 
Publicis North America and Merck for Gardasil 9 | What Will You Say, an unbranded HPV disease awareness campaign


MULTICULTURAL CAMPAIGN

APartnership and Gilead Sciences | Be About It: Breaking the Silence on Hepatitis B in the Asian-American Community
 
Area 23 and Gilead Sciences for Vemlidy | Designed To Get You There
 
FCB Health and the TB Alliance | Louder Than TB
 
Havas New York and ViiV Healthcare | New Goal
 
Maricich Health and L.A. Care Health Plan | L.A. Care Covered, a multi-faceted open enrollment campaign


ORPHAN PRODUCT MARKETING INITIATIVE


Area 23 and Genentech for Alecensa | The ALK Positivity Project
 
Cambridge BioMarketing and Intercept Pharmaceuticals for Ocaliva |  Welcome to Your World
 
Eveo and AbbVie for Lupron Depot PEDs | Central precocious puberty disease awareness and treatment support program
 
LaVoieHealthScience Strategic Communications and Newron Pharmaceuticals | Sarizotan
 
Publicis LifeBrands Medicus and AbbVie for Humira Dermatology | Hidradenitis Suppurativa Referral Program


PHILANTHROPIC CAMPAIGN

Area 23 and Military with PTSD | The Speaking Fireworks
 
Area 23 and Miracle Flights | Healed Maps
 
CDM New York and the American Heart Association for the 2016 New York City Heart and Stroke Ball | Put Your Heart Into It
 
Havas Life New York and the Research Foundation to Cure AIDS | Can't Silence a Cure
 
Saatchi & Saatchi Wellness and Crossroads Community | Meet the Spokespoon


PRODUCT LAUNCH

DDB Health and Ironwood Pharmaceuticals | Zurampic
 
FCB Health and Boehringer Ingelheim | Stiolto Respimat

FCB Health and Genentech | Lucentis
 
greyhealth group | ghg, part of WPP Health & Wellness, and Aralez | Yosprala
 
precisioneffect and Avanir Pharmaceuticals | Onzetra Xsail


PROFESSIONAL PRINT CAMPAIGN

AbelsonTaylor and Fresenius Kabi | Diprivan
 
Area 23 and Lilly for Lartruvo | The Tables Have Turned
 
Area 23 and Depomed for Lazanda | Without Warning
 
CDM New York and Pfizer Consumer Healthcare for Nexium 24HR | The Acid Beast
 
H4B Chelsea and RB for K-Y | Start the Conversation


PROFESSIONAL SALES TOOL

2e Creative and Cumberland Pharmaceuticals | Kristalose Sales Kit
 
2e Creative and Siemens Healthineers | Helx Evolution Sales App
 
AbelsonTaylor and Amgen | Enbrel Histogram iVA
 
Concentric Health Experience and Sunovion | Brovana Detail Aid
 
FCB Health and Genentech | Lucentis Prefilled Syringe Demo Kit


TV ADVERTISING CAMPAIGN

Digitas Health and Shire | Xiidra announcement spot
 
Evoke Health Philadelphia and Evoke Health Chicago, Otsuka and Lundbeck | Rexulti for Face the World
 
ghg | greyhealth group, part of WPP Health & Wellness, and Pfizer | Trumenba for Birthday Party
 
precisioneffect and Exact Sciences | Cologuard
 
Saatchi & Saatchi Wellness and Merial for NexGard For Dogs | A World of Happiness


USE OF DATA/ANALYTICS

EverydayHealth and Lupin Pharmaceuticals | Suprax 400mg Capsules Gain Share Program
 
Indegene Healthcare and Iroko Pharmaceuticals for SoluMatrix Products | Improving Outcomes With Analytics

MediMedia Managed Markets, an ICON company | Stakeholder Mapping and Segmentation
 
Optum | High Value Mailer Campaign, Proprietary Health Segmentation Engages Healthcare Consumers, While Creating Opportunity and Cost Efficiencies for Employers
 
Worldwide Clinical Trials | Marketing and Sales Insights and Outreach Using Data and Analytics


USE OF IMMERSIVE TECHNOLOGY

CDM New York and Acadia Pharmaceuticals for Nuplazid | What Are Your Patients Holding Back?
 
Confideo Labs and Boehringer Ingelheim | Biosimilars Mixed Media VR Facility Tour
 
Pixacore and Bayer | Eylea VR Patient Empathy and Interactive MOA

The Marketing Arm and Aqua Pharmaceuticals (Acne Franchise) | Aqua Connects with HCPs By Taking Them Back To High School
 
Tipping Point Media and Janssen's cell therapy business | AMD Virtual Reality Experience Campaign


USE OF PUBLIC RELATIONS

Biosector 2, an inVentiv Health company, and Sunovion | Sunovion psychiatry franchise for Be Vocal: Speak Up for Mental Health
 
Coyne PR and Pacira for Exparel | Choices Matter to Combat Gateway to Opioid Epidemic

FCB Health and Gay Men's Health Crisis | Blood Equality
 
Ogilvy Public Relations and Endo for Xiaflex for Peyronie's disease | Ask About the Curve
 
Spectrum Science Communications and Astellas Oncology | Astellas Oncology C3 Prize


USE OF RELATIONSHIP MARKETING

Digitas Health and Shire for Xiidra | ask iiris
 
McCann HumanCare and Novartis | Entresto's central CRM program
 
Sentrix Health and Eli Lilly | Conversations in Motion: How to Get the Most Out of a Time Pressured Office Visit

W2O Group and Cardinal Health | Cardinal Health Inventory Management Solutions; View Finder direct mailer

Wunderman Health and GlaxoSmithKline for Nicorette and NicoDerm CQ | Together, It's Possible


USE OF SOCIAL MEDIA

CDM Princeton and AstraZeneca | #LittleLungs
 
Digitas Health and Gilead Sciences | Healthysexual Tumblr
 
McCann Healthcare and NOW-NYC | Nasty or Nice
 
McCann HumanCare, Klick and Takeda/Lundbeck for Trintellix | Lighter Blue

Publicis North America and Merck for Gardasil 9 | What Will You Say, an unbranded HPV disease awareness campaign

 
MARKETING TEAM

The BromSite launch team | Dudnyk and Sun Ophthalmics

The Jardiance marketing team | Boehringer Ingelheim and Lilly Diabetes Alliance
 
The Latuda marketing team | Sunovion
 
The Neos marketing team | Agency LRB, a Benchworks company


MARKETER

Jeffrey Dierks l senior director of U.S. migraine marketing l Teva Pharmaceutical Industries
 
David Fincutter | marketing manager | AbbVie
 
Leigh Myers | director of marketing | Exact Sciences
 
Lisa Stockmon | chief marketing and communications officer | City of Hope
 
Lisa Yañez | VP of marketing | United Therapeutics


SMALL HEALTHCARE AGENCY

2e Creative
 
Benchworks

Calcium
 
Dudnyk
 
StoneArch


MID-SIZE HEALTHCARE AGENCY

Concentric Health Experience
 
Neon, an FCB Health network company

Fingerpaint

H4B Catapult

Razorfish Health


LARGE HEALTHCARE AGENCY OF THE YEAR

CDM New York
 
Area 23

Intouch Solutions
 
Klick Health
 
Wunderman Health

 

Join us on October 19 as we reveal the winners for the first time!