Christine’s approach and application of design thinking is simple and consistent; understand implicitly whom you are addressing and their needs. While this sounds easy, convincing pharmaceutical companies to design first for the user and secondarily for the brand is not always an easy task, but Christine’s greatest marketing successes have come from her sticking to her guns and championing through some difficult client moments.
Christine values the pace and depth of her experience over individual milestones, and sees her career in three distinct chapters that have shaped who she is.
Fred Bennett is Executive Director of the Multi-Channel Customer Marketing group within Allergan plc, a global pharmaceutical company and leader in a new industry model – Growth Pharma. In this role he spearheaded the formation and leads a team focused on the planning and strategy of digital, social, CRM, and related programs for 30+ Brands, including development of enterprise-wide solutions to address their common needs. Before joining Allergan, Fred consulted for a number of life science companies on digital and technology strategy. Fred began his pharma career at Pfizer, leading teams developing innovative programs across Commercial and R&D organizations.
Jessica served as executive creative director at StoneArch for nine years before being promoted to president in 2012. She successfully transitioned from the creative side to the business side at a pivotal time for the organization, transforming and growing the agency into a nationally known, award-winning health and medical marketing agency (including being named Silver Small Healthcare Agency of the Year by Medical Marketing and Media). In 2012, Jessica was honored as one of Minneapolis-St. Paul Business Journal’s “40 Under Forty” and two years later was named one of the Twin Cities’ “50 Women in Business.” Her background includes associate creative director at a medical marketing agency, marketing manager at a medical device company and the director of marketing for an Internet company.
Mike has over 22 years of pharmaceutical industry experience/success developing & implementing winning strategies and exceeding commercial objectives marketing major brands including Prevnar (Pfizer) and Adderall XR & Vyvanse (Shire).
Diverse experience includes U.S. & EU marketing, small & large pharma companies, primary care & specialty products, hospital products & medical devices.
Mike is Co-Managing Director for Biocentric LLC - A Marketing Solutions Company
Brian Cain is a global market research executive with over 25 years in the pharmaceutical industry. Mr. Cain currently leads the Analytics group at Celgene for the I&I business. Brian has considerable depth in conducting all types market research and analytics. In addition, he has significant leadership and management experience.
Dana’s 20-year career spans both consumer and pharma. Her experience as a caregiver, and with the biggest of brands to the rarest of disease states, has helped her become adept at speaking to both patients and physicians, and leading teams to breakthrough conceptual work. Although Dana can claim many awards, she is even more proud of the tremendous and continued growth and “Be Brave” culture she has been so fortunate to be a part of over the past 7 years at SCOUT.
I grew up in the industry working in OTC's and moved over to Pharma with the initiation of "DTC". I have worked on both the agency and clients sides of the business -always with a focus on creating insightful campaigns that can help people make their best healthcare choices. Working on both sides of the business has enabled me to understand how to optimize performance and drive for mutual business success. Healthcare marketing continues to be fluid and exciting - I feel honored to be a part of it everyday.
Jason has 9 years of experience with Entrée Health, focusing on payer marketing through every stage of the product life cycle in disease states including oncology, diabetes, respiratory disease, major depressive disorder, schizophrenia, and inflammatory bowel disease.
Prior to joining the agency his writing career included stints in higher education; developing art & design and travel websites during the dot-com era; and in the years prior to joining Entrée Health, he was editor of a clinical research magazine for 5 years at the Juvenile Diabetes Research Foundation.
Jason has worked extensively on product launches, leading his teams through launch planning, crafting market-shaping creative initiatives, as well as developing access support materials for a range of specialty products. Additionally, Jason has directed pull-through initiatives to maximize positive formulary access using print and digital platforms.
Jason joined the agency as a Senior Copywriter, and is now a member of the leadership team at Entrée Health Princeton, as head of the Copy department.
Zoe, co-founder and principal of Hale Advisors, is a digital marketing and communications specialist with almost 20 years of experience in the healthcare, pharmaceutical, and consumer products industries, driving results for clients’ business by aligning multi-channel strategies for maximum impact. Zoe has worked with most of the top 25 Pharmaceutical and Biotech companies over the course of her career. Prior to co-founding Hale Advisors, Zoe helped build Sapient’s North America Healthcare team, developed numerous knowledge management events focused on digital, social, and mobile for the healthcare industry with the Institute for International Research and as a long-time advisory board member for Exl Pharma, and worked on both the agency and commercial marketing sides of the pharmaceutical industry with companies such as imc2 and Meda Pharmaceuticals.
Zoe is the co-chairperson of the Digital Pharma West conferences and regularly speaks at pharmaceutical and healthcare conferences about organizational readiness in multichannel marketing, including social media, traditional digital, mobile, and emerging platforms. She is a featured author on the subject of social media and marketing in “Using Social Media in FDA-Regulated Industries: The Essential Guide,” published by the Food and Drug Law Institute. She also publishes regularly in industry publications, including Medical Marketing & Media (MM&M), PM360, and pharmaphorum.
As President of Healix, Jeffrey D. Erb has global leadership of IPG Mediabrands’ healthcare centric media agency. Jeff has been a leader in life sciences and healthcare marketing and media for over 16 years. He has had great success helping large marketing agencies launch or reignite healthcare divisions. His experience in defining new strategies for clients in both HCP and consumer life sciences marketing spans from media and analytics to digital marketing solutions and global pricing strategies.
Jeff has been a key force in driving healthcare media buying towards the incorporation of psychological and behavioral data to improve targeting and engagement – something that has been elusive in this highly regulated industry. Jeff is responsible for organizing this move to bring unprecedented levels of qualitative and quantitative analytics to the forefront of the creative planning process through the development of Healix’s analytics tool, DNA.
His work spans a wide range of products and therapeutic categories and his leadership garnered him a Ben Franklin Award for Most Innovative New Company. Jeff has been featured in numerous publications and industry events as an expert in the fields of media, business development and technology.
Jeff is a member of or has served on the board of numerous business and philanthropic organizations on both a local and national level, including the Medical Marketing Association, and has served as a Director of the Divine Providence Auxiliary Association for Handicapped Children.
Tina is a creative leader and visionary whose career spans more than 20 years and includes a strong track record of successful product launches in the health and wellness and consumer space. Tina brings an enthusiastic approach to creating experiential, insight-driven ideas that encourage audiences to have lasting brand engagements.
Tina’s role at Guidemark Health is to ensure that each brand has the right positioning and creative platform. Her approach is to create innovative multichannel brand experiences that touch the heart, mind, and senses. No matter where a healthcare brand is in its lifecycle, Tina’s goal is to help customers develop an experience that influences the decision-making process. Tina’s relevant experience include the launch of Winx Sleep Therapy system, the launch of Inspire Sleep therapy (CPAP alternative), branding Non-24 Circadian Rhythm disorder for the blind and the launch of Hetlios. She has also launched several corporate and product launches in the Pharmaceutical industry to both HCPs and patients.
PharmaVOICE named Tina one of its most inspiring people in 2014. She has received a PM360 Elite Award in 2016. Tina has also served on the award juries of Cannes Lions, Clio Healthcare Awards, Rx Awards, and MM&M Awards.
Brian is a Senior Partner at McKinsey & Company and its global leader for marketing in pharmaceuticals and medical products. He helps clients improve growth and profitability through innovative strategies in digital marketing and patient engagement. He also assists clients on marketing ROI, capability building, organizational design, operational improvement and M&A.
He serves pharmacos, medical and personal care product companies, PBMs, distributors, pharmacies (retail, mail and specialty), providers, pharma services companies and investors in these areas.
Brian co-authored Pharma3D (www.Pharma3D.com) – a how-to guide on improving marketing in the digital age, which has been read over 15,000 times. He is also a member of Google’s Healthcare Advisory Board.
Robert Gargiulo has over 25 years of experience aligning offline and online advertising campaigns. He has worked on iconic brands in publishing, pharmaceuticals, CPG and transportation. He has a passion for improving medical marketing effectiveness by reducing advertising’s time-to-market and targeting the right message to the right individual at the right time--timely is relevant, relevant is engaging. Robert is a founding Director of Marketing for Mylan’s new Consumer Healthcare business. He holds a Bachelor of Science in Operations, a Bachelor of Arts in Communications and a Masters of Design in Interaction Design from Carnegie Mellon University. He also holds an MBA in Marketing from the University of Pittsburgh.
A veteran of more than three decades in healthcare marketing and business strategy, Bruce currently advises clients in the life sciences, agency, payer, and provider sectors on the strategic imperatives and opportunities of healthcare today.
Before founding transPHARM, Bruce served as Senior Vice President of Strategy for Epsilon’s Healthcare Portfolio, offering evidence-based strategic counsel to Epsilon clients, internal teams, and partner companies, as well as development of new offerings to meet the changing needs of healthcare marketers. Previously, as Senior Vice President of Strategy for Digitas Health, he was the founder and Practice Leader of Digitas Health Social, Digitas Health Research, and Digitas Health Consulting and served Publicis Healthcare Communications Group as a group-wide strategy generalist and thought leader. Prior to that he was the founding publisher of ePharmaceuticals, a pioneering digital news and information service for pharmaceutical executives, and Director of Innovation at Frontier Media Group (now Cadient Group) where he co-founded their Pharmaceutical Digital Practice.
A frequent speaker and author on industry issues, adviser to FDA on emerging technologies, and Editorial Advisory Board member for Pharmaceutical Executive, Bruce earned his BA degree in philosophy and fine arts from Goddard College in 1975 and subsequently served on the faculty of the Biomedical Communications program at Rochester Institute of Technology. He was a founding Board member of the Internet Health Coalition following FDA’s initial Internet public hearings in 1996 and currently serves as a Digital Health Coalition Scholar.
Ira Haimowitz is Vice President, Product Strategy, at Crossix. In this role, Ira manages a group that accelerates new product innovation for Crossix’s portfolio of patient-centered media targeting and measurement solutions. Ira brings 20 years of leadership and consulting expertise developing innovative analytics solutions for sales and marketing including leadership roles at at Pfizer, Organon, General Electric, IRI, CementBloc, and Wunderman.
Ira received his Ph.D. in Computer Science, as well as a Bachelor’s in Mathematics, from the Massachusetts Institute of Technology. He also has attained an M.Phil in Computer Speech and Language Processing from Cambridge University. He is a frequent industry speaker and author, including the textbook Healthcare Relationship Marketing by Gower Press. Ira has also served as President of the Pharmaceutical Management Science Association.
I've been practicing the art (and science) of creativity and strategy for over 25 years. I was fortunate to get my start in consumer advertising, where I developed strong foundational skills working on clients like Nabisco and P&G. Then, as now, my passions for writing and design were complemented by a love of science and technology; by moving into the healthcare space, I was able to cultivate all of those skills and interests.
My notion was to bring the strategic rigor and creative zing of consumer advertising into healthcare. Doctors, it seemed, weren't just rational thinkers who responded to data; they were human beings who also responded to emotions and ideas. Thus began my quest to make pharma advertising at least as flavorful and interesting–albeit in its own distinctive ways–as other forms of advertising.
I work by bringing a cross-disciplinary mix of strategic, creative, scientific, and digital skills to every marketing challenge. This expansive skill set powers the development of more focused insights, more incisive strategies, and more compelling creative–all of which help drive stronger business results. Along the way, I also learned the art of building, managing, motivating creative departments, while also developing the collaborative skills that improve both the work and the work experience.
Prior to my Managing Partner, CCO role at Calcium, I was CCO at LLNS and Chief Creative Partner at Rosetta, which, at the time, was the largest independent digital agency. I also had been Partner and CCO at Wishbone, a creative-focused “Agency of the Year” winner that became part of the Publicis network. Other key positions were held at NCI/Publicis, KPR/Omnicom, and Sudler/WPP.
I'm a magna cum laude graduate of Brown University, where I studied both science and the humanities. I also studied graphic design and film/video at the Rhode Island School of Design. I live with my family in Mt. Kisco, NY, in a house containing several cute critters and way too many guitars.
For over 26 years Joe Jelic has been representing all facets of advertising including general print and television, direct marketing, promotions, patient and professional education, experiential and socially integrated programs. His creative skills represent every marketing discipline, which allows him to tap-in to a variety of cult building philosophies for every client. Prior to launching CultHealth Joe spent 4 years as Group Creative Director, for Publicis developing integrated work for Ambien, Asacol and Humira including breakthrough digital programs for Premarin and Prempro and unique shopper marketing executions for Prilosec. While at Publicis, Joe’s creative leadership extended to other brands including Amstel Light, Procter & Gamble (Bounty, Folgers), Allied Domecq, ESPN Radio, Lanvin, ThermaCare, L’Oreal along with the launch of Chef Jamie Oliver’s new cookware line by T-Fal. Throughout his career, Joe has the opportunity to learn and grow at many other agencies including Carlson Healthcare communications and The Gramercy Group executing programs for Evista, Zantac, Crest White Strips and the OTC launch of Tagamet HB. Joe’s talents touched many entertainment principles, with time well spent at The Gramercy Group/Palisades Pictures assisting in the release of three independent films including “Ten Benny” starring Adrien Brody, “Restaurant” starring Lauren Hill; And “Last Party 2000” with Phillip Seymour Hoffman. Prior to CultHealth Joe also helped launch Cult360 as partner and ECD with work for clients including (Brugal Rum, Amex, Milani Cosmetics, Erno Laszlo, Sirius|XM, Gallo Wines, Sanyo & Thomson Reuters).
Alissa has dedicated her entire career to pharmaceutical advertising. That’s because she is passionate about partnering with pharmaceutical clients to create meaningful communication solutions that strike an emotional cord with consumers and inspire them to take the steps needed so they can feel better.
As JWT NY’s Executive Director of Healthcare, Alissa leads the Pfizer relationship (Lyrica, Quillivant XR/Quillichew ER), Astrazeneca’s respiratory portfolio, as well as all healthcare new business efforts and developing and mentoring the team. Alissa joined JWT in May 2015 and has led a team that delivered some of the highest DTC ROIs that Pfizer has ever seen. Also, under Alissa’s leadership, social media policy changes have been made to allow Pfizer to achieve industry firsts on a key social platform.
Prior to joining JWT, Alissa spent 4 years at another WPP agency, G2/Geometry and worked on both Rx (Xolair, Pradaxa) and OTC brands (Bayer Consumer Healthcare) as consumer and digital AOR relationship lead. A majority of Alissa’s career (8+ years) was spent at Digitas Health where she worked exclusively on Pfizer primary care brands (Viagra, Chantix, Celebrex, Geodon, Aricept, Toviaz, Rebif) and launched DTC and multi-channel campaigns.
Alissa describes herself as an empathetic but decisive leader. She has high expectations for her team and believes the keys to a successful client/agency relationship are rooted in direct, open communication, responsiveness, and no surprises.
Hans Kaspersetz is a passionate technologist that self-taught programming at the age of 8 and has spent his life mastering software development and digital marketing. He founded Arteric in 1999 and has grown it into a leading privately held healthcare communication and digital agency. Hans and his team transform healthcare communication by connecting patients, caregivers, and healthcare professionals to the health information they need to live longer, healthier, and more fulfilling lives.
Hans’s more than 20 years of experience and unique perspective on digital strategy, healthcare SEO, and developing digital assets that work everywhere, every time has contributed to blockbuster brand launches.
Hans Kaspersetz has digital marketing experience across a diverse range of therapeutic areas including oncology, hematology, cardiology, respiratory, sleep, inflammation and immunology, autoimmune disease, dermatology, and disease advocacy. Hans’s team has been awarded Global Awards, Rx Club Awards, and others. Hans was an MM&M judge in 2014, 2015, and 2016 and is an accomplished speaker on Web development and Search Engine Optimization in healthcare marketing. Hans applies his deep passion for medical innovation through his work on the board of Transforming Medicine: The Elizabeth Kauffman Institute (TMed); a nonprofit 501(c)(3) organization established to use precision medicine to help people with life threatening diseases find the most effective treatments more quickly.
For the first 18 years of his career, Stu worked with some of the premier consumer marketers in the industry, including Procter & Gamble, Nestle, and Campbell’s. Then, realizing that the pharmaceutical industry was drawing him to a higher calling, Stu made the leap to the DTC world, and has been working on the healthcare agency side ever since. Over the past 17 years working with the pharmaceutical industry, Stu has had the opportunity to develop DTC and/or professional communications for over 50 brands across 20+ different therapeutic areas.
In 2008, Stu was asked to help lead the Interpublic team partnering with Johnson & Johnson’s Janssen Pharmaceutical business, and added the role of IPG oversight of J&J’s Acuvue business in 2012.
Deborah Lotterman, Chief Creative Officer sets the creative direction for precisioneffect overseeing creative, medical services and operations across the agency. Her creativity and strategic thinking has led the agency in translating technological innovations into powerful campaigns that speak emotionally to clinicians and consumers. Clients depend on Deborah to bring grounded insight, out-of-the-box thinking and extraordinary energy to workshops, presentations and strategic discussions. Her unparalleled ability to help solve complex business challenges with strategic and creative ideas stems from over 20 years in health care marketing spanning virtually every specialty in pharmaceuticals, medical devices and diagnostics. In that time, Deborah has led the development of award-winning campaigns for numerous companies including Abbott Nutrition, AbbVie, ARIAD Pharmaceuticals, Auxilium Pharmaceuticals, Boston Scientific, Ethicon Products, Exact Sciences, Hologic, Sony Medical and The Yoga Journal. Deborah is on the board of Lifebox, a non-profit led by Dr. Atul Gawande that is devoted to making surgery safe in low-resource countries.
Deborah earned a Bachelor of Arts in English from Towson University, a Master of Art in Professional Writing from Emerson College, and also holds a degree in culinary arts. She is a fierce competitor, a bad-ass cook and mother of two teen girls who keep her current on music and memes.
Mike Luby is founder of HCP Concierge and BioPharma Alliance and serves as President & CEO of both organizations. Mike has over 25 years of pharmaceutical marketing and sales experience, including 15 years of experience as a successful entrepreneur.
Prior to founding HCP Concierge, Mike founded BioPharma Alliance, a management consulting firm serving the pharmaceutical industry, and also co-founded TargetRx, a leading pharmaceutical database and analytics company focused on helping pharmaceutical companies understand the drivers of their sales and marketing efforts. During his ten years at TargetRx, the Company succeeded in raising over $50 million in capital, securing clients in the majority of the top 30 pharmaceutical companies worldwide and delivering over $120 million in revenue on a cumulative basis. Mike is the lead author on TargetRx’s patented method of analyzing the effectiveness of marketing strategies. Mike has been honored with the Philadelphia Business Journal’s “40 Under 40” award and selected by PharmaVOICE as one of the “100 most inspiring people in life sciences.” Under his leadership, TargetRx has been recognized by the Eastern Technology Council with the Enterprise Award for “Growth Company of the Year.”
Prior to his career as an entrepreneur, Mike spent 10 years at Merck & Co., Inc., where he created and executed marketing strategies for both specialty and mass-market drugs. As head of worldwide marketing for 2 late stage, pre-launch products at Merck, Mike spearheaded global strategy and launch planning. He also served as director of new product marketing, managing the marketing strategy of early-stage drug development candidates and evaluating the potential of in-licensing opportunities from biotech companies. Mike’s previous roles included senior marketing manager for Fosamax, marketing analyst for Vasotec and Prilosec, as well as positions focusing on marketing to managed care customers in an assignment at Merck-Medco Managed Care. Mike began his career at Merck in sales.
Mike holds a B.A. in economics from Dartmouth College and an M.B.A. from the Wharton School of the University of Pennsylvania.
20+ years of progressive pharmaceutical industry experience, starting in primary care and oncology sales, and including marketing roles in respiratory, diabetes and pain. Currently VP Commercial for Specialty and Innovative at Glenmark Pharmaceuticals. BS (Biology), MBA (Marketing and International Business)
Competitive Ballroom Dancer, Professional Equestrian, lover of Bloody Marys and avid Sock collector
Born in India, Nishant Maller, has had the opportunity to live, study, work and explore over 10 countries, across 3 continents. Over the past 8 years he has gained experience from working across multiple job functions that have included inventory management, Technology PR, Consulting and more recently Professional and Consumer Brand Management in Ophthalmology.
He was the youngest executive at my PR agency to lead a consumer PR and Event Marketing campaign and launch the first ever Volkswagen Polo Cup India, creating and establishing the automotive backed one-make racing series.
As the Surgical Marketing intern at Alcon Laboratories, he developed the commercial launch plan that was included as part of the FDA submission for WaveLight’s new custom LASIK procedure. Later joining the team fulltime to execute the plan and launch Contoura® Vision, topography-guided LASIK.
Currently he is a member of a new Consumer Marketing team at Alcon Surgical, to build an integrated DTC digital ecosystem targeted at our cataract and refractive consumer. His responsibilities included, developing the strategy and cadence for our email marketing campaign, the heartbeat of this ecosystem.
His competitive and creative spirit extends outside the business world. Nishant started riding horses at the age of 7 and quickly developed a love of the sport. Up until a few years ago, he was an accomplished equestrian competing in Show Jumping, Dressage and Endurance racing. Always up to try new things, he started taking ballroom lessons in 2013 and has been placing in competitions ever since.
Nishant has a Bachelors in Biology and MBA in Marketing from Texas Christian University, and continues to live in Fort Worth, Texas.
Mike Marett is an entrepreneur and seasoned business development & marketing executive with digital strategy, global product management, sales and corporate development experience. He has launched multiple new ventures and spearheaded the commercialization of award-winning digital products and platforms.
As Founder and CEO of Confideo Labs, an award-winning digital media firm focused on identifying emerging trends and advancing technology platforms to better engage and educate healthcare stakeholders, Mike helped pioneer immersive multimedia across the pharmaceutical industry. Named one of PM360’s ELITE Entrepreneurs and amongst PharmaVOICE100, Mike also serves as a consultant, advisor & mentor to a range of start-up, health-tech, and media companies.
Mr. Mastracchio is a veteran of the pharmaceutical industry, with over 40 years of experience/service. He has worked for a top tier manufacturer for over 15 years in senior level sales and marketing positions, has over 20 years of experience in medical education, strategic consulting and for the last 6 years has worked for the leading digital intelligence communications agency specializing in email marketing and audience identity.
Mr. Mastracchio lives in Red Bank, NJ with his soon to be wife Stephanie and their boxer Rocky
Keri McDonough has deep strategic communications experience across a range of therapies from pipeline to patent expiry, including a strong focus on neuroscience and vaccines. Keri has spearheaded several multi-year, award- winning initiatives and is adept at leading her teams to successful execution, including scientific and regulatory communications and complex issues management. She has a passion for and expertise in advocacy relations with an emphasis on the power of patient and family perspectives to educate and activate healthcare and community stakeholders.
Keri worked in the nonprofit sector prior to joining agency life. She received a BA in sociology from Tulane University and an MA from University of Oregon's School of Journalism and Communications Studies.
Jenn's nearly 10-year career in healthcare communications began as an Interactional Linguistics expert at Verilogue. In her role, she leveraged her academic background to extract conversational phenomenon within physician/patient dialogue data. Understanding that there was an immense amount of work that went into influencing this "point of decision", Jenn decided to pursue a career in Account/Strategic Planning as it offered the opportunity to combine many interests -and all that in a day job! Her constant curiosity about the factors shaping and influencing people's lives and their behaviors, storytelling and meaningful and moving creative expression are just part of great. The opportunities to work with some seriously smart and inspirational people has been the icing on the cake.
Over the past several years, Jenn has worked at several notable agencies including Area23 and FCB Health, DigitasHealth LifeBrands and currently serves as VP Strategic Planning at McCann Torre Lazur. The diverse cultures, tools and creative pulse of these agencies have allowed Jenn to see and influence a variety of work across audiences and categories including Women's Health, Metabolics, Immunology, Cardiology, Endocrinology, Hematology Oncology and Gastroenterology.
Across her work with the patients, physicians, caregivers and fellow communication professionals one thing has become clear to Jenn -people are emotionally-driven and in the face of even the most rational argument, they will go with their gut. Telling stories through creative expression that can tap into that emotion is the key to unlocking entrenched beliefs and behaviors and the seeds of change can be sown.
Paul is currently Sr. Director of Multi-Channel Marketing for Sunovion Pharmaceuticals leading digital strategy and execution as well as the telesales team. Previously he was with Johnson & Johnson primarily in the Medical Device and Diagnostics (MD&D) space. While Director of Digital Marketing for J&J, he lead the digital integration for $19.8 billion acquisition of Synthes and was chairman of the Digital Acceleration team for the MD&D sector. An innovative marketing and sales leader, he is experienced in Digital Strategy, Integration and Activation; with a solid understanding of the Digital Ecosystem to drive business results, achieve efficiencies, and build a competitive advantage.
Senior level executive with 30 years of general management and commercial leadership. Experience in healthcare working in and with Life Science Companies, including Pharmaceutical, Biotech and Biopharmaceutical companies across an array of therapeutic categories from highly scientific prescription to OTC. Highly developed expertise in building business and organizations, driving growth and developing value for stakeholders. Focusing expertise on creating increased levels of patient engagement through behavior change communications that drive improved health outcomes.
Robert Palmer is EVP, Managing Director at Juice Pharma Worldwide. He has over 15 years of DTC and HCP pharmaceutical experience. Before joining Juice Pharma in 2010, Robert was Managing Partner at Sudler & Hennessey, overseeing Sudler’s digital practice. Prior experience includes Managing Director of Tribal DDB New York, where he founded Tribal’s healthcare practice with the online DTC consumer launch of AbbVie’s blockbuster HUMIRA. He has also been a Partner at Rosetta, where he specialized in attitudinal segmentation and CRM. Robert is presently on the Advisory Board of the Digital Health Coalition, a member of the Programmatic Health Coalition, and is Chairman of the Medical Advertising Hall of Fame.
Brian Peters is Vice President, Marketing, at Medac Pharma, Inc. He brings 28 years of both client and agency experience to his current role. Prior to Medac Pharma, he was Director, Marketing at Cornerstone Therapeutics and previously led the launch efforts for Letairis® at Gilead and for Axona® at Accera. At Searle, he directed the first unbranded and branded DTC campaigns for Ambien®. On the Agency side, he worked at Klemtner, KPR and MedThink Communications.
John Quick is an Executive Vice President with Edelman. With two plus decades of work in communications and public relations, he brings a wealth of experience across the pharmaceutical, device, non-profit, and health services industries.
John began his career in the non-profit sector, working at the March of Dimes and American Heart Association, and made the move into agency life a few years after. During his career, he has worked at some of the world’s biggest and most prestigious public relations agencies in both client-focused and agency management roles in healthcare. Additionally, during his tenure at Ogilvy Public Relations Worldwide, John was tasked with leadership of both technology and consumer marketing teams in the New York office. He has also worked in-house for AstraZeneca as an embedded member of the global Seroquel team.
Mr. Quick received a Master of Science degree in communications from Iona College and a Bachelor of Arts degree in communications/English from the State University of New York at Plattsburgh. He has penned multiple articles during his career, including “The Brave New World of Healthcare – Why PR is in the Driver’s Seat,” and “Managing the Healthcare Digital Dialogue,” both for Communiqué, for which John was a member of the Editorial Board.
Jennifer Rinaldo is a results-driven pharmaceutical executive with an extensive background in strategic planning, brand building, thought leader development, and market research . Jennifer has successfully led prelaunch and inline commercial teams to maximize brand value throughout a product’s lifecycle. She has consistently generated positive results, including driving a CNS product to blockbuster status within two years of launch. Having begun her career in 1997 at Bristol-Myers Squibb, Jennifer currently leads the commercial team for the Allergan depression portfolio.
Craig Rothenberg is an unusually accomplished Communication executive who, over his career, has provided senior level strategic counsel to business leaders and organizations. He is the Founder and Chief Executive Officer of Rothenberg Communications LLC, a communications consultancy that provides strategic and leadership counsel, and hands-on support, to all types of organizations. Craig also is an adjunct professor in the graduate communications program at New York University, where he teaches courses in Strategic and Organizational Communications.
Craig served briefly as the Chief Communications Officer at Turing Pharmaceuticals, where he had responsibility for all internal and external communications for the company, including leading external positioning and stakeholder programs.
Prior to that, Craig spent more than 20 years at Johnson & Johnson, the global healthcare leader and one of the world’s most respected companies. In his last role with J&J, he led Global Employee and Executive Communication, providing strategic counsel and communications support to Alex Gorsky, Chairman and CEO, and a number of other senior leaders at the Company, ensuring the strategic priorities of the Executive and Management Committees were driven out across a global workforce of 130,000 employees. He planned and helped lead successful management meetings of the company’s senior-most leaders during his last two years with the company.
Debbie Sangiuliano is Media Director for Pfizer, Inc. since 2009. She has leads the DTC and HCP media for key brands (Viagra, Xeljanz, Ibrance, etc.) as well as the Pfizer search practice of over 100 campaigns for all US pharmaceutical/biotech brands at Pfizer.
Debbie has over 25 years of experience in the across multiple disciplines including media, marketing, search, digital, multichannel, sales and strategic sourcing. She has won multiple awards for her work. Prior to joining Pfizer, she held positions of increasing responsibility with Novartis and Johnson & Johnson Family of Companies.
She is the 2nd vice chairman on the BPA Worldwide Board of Directors, a licensed dental hygienist and holds two patents.
Michelle is a healthcare executive and strategist with over 18 years of experience encompassing a unique blend of medical practice, marketing proficiency, communication skills, and leadership.
As an MD gone rogue, Michelle is adept at mixing the art and science of medicine, marketing, analytics, and content with a deep caring for human well-being. She loves solving complex customer problems to meet business objectives and help consumers thrive.
Michelle attended medical school at the University of Kentucky and completed her residency at UCLA. She cut her teeth in the pharmaceutical industry at Boehringer Ingelheim, first as a Medical Liaison focusing on Opinion Leader advocacy and Managed Markets then as a Associate Director, Medical Marketing Advisor. During that time, she attended the London School of Economics and earned certifications in Healthcare Economics and Quantitative Analysis. Prior to joining Everyday Health, Inc., Michelle was the Executive Vice President of Medical Affairs at Synapse Medical Communications where she was responsible for overseeing the development and execution of comprehensive, integrated, and strategic promotional medical education and market-shaping initiatives for healthcare clients. At Everyday Health, Michelle focuses on creating behavior-changing solutions for her clients that activate a health-focused community and empower them to live their healthiest lives, every day.
Over 25 years ago, Denise Strauss responded to an ad in the New York Times, and began her career with Porter Novelli Public Relations. A lot has changed since that time – from the job search process to healthcare reform, to pharmaceutical promotion. Moving from agency to client, Denise joined Pfizer, where she launched call centers, brands, and sales teams across various therapeutic areas. Joining Bayer Healthcare, she led the company in its first major foray in DTC, overseeing communications for Levitra. This included the first pharmaceutical partnership with the NFL that changed their sponsorship policy. Following Bayer, Denise joined Boehringer Ingelheim, launching Mirapex for Restless Legs Syndrome, overseeing the doubling of Spiriva net sales to more than $2B, evolving Managed Markets Marketing, and launching the first reversal agent for a NOAC for atrial fibrillation.
Today, Denise is the Vice President of Marketing at Sunovion Pharmaceuticals. She is responsible for the full portfolio, helping to transform the organization from a company with three marketed products to nine products in less than two years, if all goes as planned. When she isn’t launching brands, Denise is active in various corporate and community organizations, and has been recognized with an assortment of honors including “DTC National Top 25 Marketer of the Year,” as well as Advertising Age Top 25 “Women to Watch” and “Marketing 50” awards. Denise is also honored to be a past Healthcare Businesswomen’s Association (HBA) “Rising Star.”
Ross is President and CEO of 2e Creative, an integrated brand communications and strategy firm with focused expertise in life science and human health. Named “Small Agency of the Year” by Medical Marketing & Media in both 2016 and 2015, and 2014 “Impact Agency of the Year” by Advertising Age and Modern Healthcare, 2e has built a reputation as an agile creative powerhouse purpose-built to drive change for healthcare brands of all sizes and needs. Ross leads 2e's relationships with key client partners including Abbott, Johnson & Johnson, Novartis and Zimmer-Biomet. Ross also serves as President of the Business Marketing Association, and is a founding partner of Startup Weekend:HEALTHbio, a global event focused on life science and medical entrepreneurship.
It is not surprising that a man skilled enough to go from creating provocative and compelling packaging and promotion for Coors Beer and Godiva Chocolates to providing creative direction on over 50 major pharmaceutical launches should be recognized throughout the industry as one of the best in the business. What is surprising is that, after all his considerable success, Scott retains his remarkable passion—a passion that results in creative executions that demand attention, drive strategy, and bring impressive results. With his combination of talent, skill, and commitment, Scott has forged a industry leading creative department that is more than up to the challenges of a fiercely competitive and constantly changing industry—beer and chocolate notwithstanding.
Commercial leader specializing in the launch of oncology molecular diagnostic testing. Strengths include:
*Commercial team development and management
*New product introduction and rapid national ￼market adoption
￼￼*Multiple call points and message pathways/Multiple tumor types and treatment settings
*Oncology-specific EHR knowledge/integration
*Registry/community-based clinical study development
Participated in and lead commercial launch of:
* OncoType Dx [Genomic Health]
* MammaPrint [Agendia]
* VeriStrat [Biodesix]
* Guardant360 [Guardant Health]
Renée believes that creative communications that engage customers and delight clients blossom from empowered individuals with a lot of heart for their work, as well as their clients and each other. That’s why she joined Brick City Greenhouse.
Renée brings more than 20 years of pharmaceutical and biotech marketing and advertising experience to the Brick City Greenhouse team. Much of her career has been focused on launching specialty products and indications from the varied perspectives of sales representative, marketing team member and director, and advertising agency team member and lead.
Prior to co-founding Brick City Greenhouse, Renée served as President of Trio, an FCB Health company. During her tenure there, Trio enjoyed significant organic and new business growth. The agency was a finalist for Med Ad News Agency of the Year Category III in 2013 and 2014, and also a finalist for MM&M Agency of the Year in 2014. Renée herself was selected as one of PharmaVoice’s 100 Most Inspiring People in 2013.
Renée received her MBA from Rutgers University. When not tackling the latest marketing challenge, Renée expresses her creativity by trying out new dishes on her husband Ben and their 11-year-old twin girls, experimenting growing lesser known vegetables in the community garden, or flowing through a vinyasa yoga class, closing each day snuggled on the couch with their 3 dogs and a good book in their Maplewood, NJ home.
Donna has more than 25 years pharmaceutical experience in a broad spectrum, from clinical development to OTC switches, but mostly digital marketing for U.S. brands. Donna began her pharma career with the former SmithKline Beecham, both in the U.S. and in Europe. From there, she went to MBC (now Digitas Health), then led healthcare analytics for Rosetta, and is now the VP and practice lead for Digital & Multichannel Marketing at TGaS Advisors, a pharmaceutical benchmarking company.
Noriko Yokoi leads up the account planning discipline at Klick Health where she helps clients build successful brands. Noriko is excited about new innovations in the healthcare space and is developing a new brand building approach based on open platforms.
Prior to Klick Health, Noriko headed up brand planning at AREA 23 and H4B Chelsea.