Awards

The 2018 MM&M Awards: The Shortlist

The 2018 MM&M Awards: The Shortlist

Find out who made award-winning work this year.

Lions Health: 2018 health and wellness winners

Lions Health: 2018 health and wellness winners

Here are the Lions Health winners in the health and wellness category.

Lions Health: 2018 pharma winners

Lions Health: 2018 pharma winners

Here are the Lions Health winners in the pharma category.

Six weeks until the Cannes Lions: Here's what we know

Six weeks until the Cannes Lions: Here's what we know

Record year for brands, fewer celebrities, lower volume of entries expected and much more.

MM&M'S most-read stories of 2017

MM&M'S most-read stories of 2017

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Topping the list: The MM&M agency issue, the MM&M Awards winners and shortlist, and how a porn star is providing sex ed to seniors

Terry Savage to leave Cannes Lions after 33 years

Terry Savage to leave Cannes Lions after 33 years

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Cannes Lions' longtime leader, chief spokesman, and a figure many viewed as the heart and soul of the global creativity festival will be moving on after the 2018 event ends.

Lions Health to remain segregated after Cannes revamp

Lions Health to remain segregated after Cannes revamp

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Lions Health still stands as a separate two-day event, despite a sweeping revamp of the Cannes Lions festival, disappointing some who decried its lack of full integration within the larger program.

Cut-down Cannes 'saluted' by Publicis despite pull-out, as others give more cautious welcome

Cut-down Cannes 'saluted' by Publicis despite pull-out, as others give more cautious welcome

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French holding company Publicis has welcomed the raft of changes announced to the Cannes Lions festival Monday, while others have given it a more cautious welcome.

Area 23, 2e Creative, and Digitas Health win big at 2017 MM&M Awards

Area 23, 2e Creative, and Digitas Health win big at 2017 MM&M Awards

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Area 23 netted three gold awards, and 2e Creative won Small Agency of the Year for the third year in a row.

Truth Initiative asks whether Big Tobacco is exploiting veterans and the mentally ill

Truth Initiative asks whether Big Tobacco is exploiting veterans and the mentally ill

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News-style segments for MTV's Video Music Awards expose how brands have marketed cigarettes to already vulnerable groups.

Five things for pharma marketers to know: Tuesday, July 11, 2017

Five things for pharma marketers to know: Tuesday, July 11, 2017

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Trump administration considers outcomes-based approach to lower drug prices; Sanofi to acquire vaccines biotech; Nestle partners with Enterome to develop microbiome-based diagnostics

Five things for pharma marketers to know: Friday, October 7, 2016

Five things for pharma marketers to know: Friday, October 7, 2016

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73% of derms take industry money; Area 23, Klick Health, and UnitedHealthcare win big at the MM&M Awards; IPG launches healthcare media agency

Best Healthcare Consumer Media Brand of 2016

Best Healthcare Consumer Media Brand of 2016

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Judges applauded HealthCentral's creative and original ideas, such as its initiative Live Bold, Live Now, which includes various multimedia programs focused on real patients.

Best Use of Relationship Marketing of 2016

Best Use of Relationship Marketing of 2016

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Judges were impressed by Abbott's use of Tumblr to increase awareness of Lasik procedures among millennials.

Best Branded Website for Healthcare Professionals of 2016

Best Branded Website for Healthcare Professionals of 2016

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CDM New York populated this engaging and outstanding website for Salix with unique visuals and messaging elements designed to drive awareness.

Best Film or Video of 2016

Best Film or Video of 2016

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GlaxoSmithKline's campaign goal was to educate grandparents (particularly first-time grandparents) and parents about the serious nature of whooping cough.

Best Use of Data/Analytics of 2016

Best Use of Data/Analytics of 2016

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Judges praised Wunderman Health and GSK for their agility in reacting to dynamic information and creating segment-specific messaging for nasal spray allergy treatment Flonase.

Best Multichannel Campaign (Small to Medium Product Size) of 2016

Best Multichannel Campaign (Small to Medium Product Size) of 2016

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Tapping a diverse group of new parents helped breastfeeding product company Medela connect with and provide support for millennial moms and their families.

Best Multichannel Campaign (Large Product Size) of 2016

Best Multichannel Campaign (Large Product Size) of 2016

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The Ways In campaign was UnitedHealthcare's first consumer advertising effort.

Most Daring Campaign of 2016

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While some excellent and creative unsold work was entered, the judges felt that none of the submissions were precisely "daring" enough.

Industry Marketer of 2016

Industry Marketer of 2016

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By all accounts, April Mitchell is a gifted motivator and team builder. Associates applauded her for empowering everyone on her team to collaborate.

Agency Marketer of 2016

Agency Marketer of 2016

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Judges, colleagues, and clients agreed that Matt McNally is an inspirational leader, a visionary in the media arena, and an all-around great guy.

Young Marketer of 2016

Young Marketer of 2016

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Ashik Desai has achieved more in his early 20s than many people achieve in a lifetime.

Small Healthcare Agency of 2016

Small Healthcare Agency of 2016

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In 2015, 2e Creative undertook a substantial expansion in services.

Best Use of Public Relations of 2016

Best Use of Public Relations of 2016

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Judges rated the Perfectly Imperfect campaign as smart, creative, unique, empowering, and perfectly aligned.

Best Disease Education Campaign of 2016

Best Disease Education Campaign of 2016

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Rather than overtly push product information to already-stressed parents, 2e Creative and Alcon created Muck, a gorgeous glossy magazine available alongside other magazines in pediatricians' waiting rooms.

Midsize Healthcare Agency of 2016

Midsize Healthcare Agency of 2016

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Both judges and clients had plenty of praise for AbelsonTaylor's creative work. One judge felt the agency consistently delivers breakthrough standard-setting creative.

Best Use of Social Media of 2016

Best Use of Social Media of 2016

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Digitas Health LifeBrands used Snapchat and Twitter to drive immuno­deficiency patient Seth's story. The effort garnered 188 million impressions for #wearyellowforseth.

Large Healthcare Agency of 2016

Large Healthcare Agency of 2016

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Judges were impressed by Klick's 39% growth (revenue is an estimated $125 million) and its win rate of more than 90% of new client pitches.

The Titanium Award: Best in Show in 2016

The Titanium Award: Best in Show in 2016

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The multichannel effort — UnitedHealthcare's inaugural consumer brand advertising campaign — launched in March 2015 with the TV commercial Our Song.