Katie Busse currently serves as Senior Manager of Social & Digital Marketing for Medela LLC. Her efforts contributed to Medela’s award-winning brand marketing campaign Through it All, which garnered national and industry recognition in 2016, receiving two Medical, Marketing & Media (MM&M) awards, a bronze Telly award, and an Advertising Age Impact Award. Most recently, Katie successfully led the launch development of Sonata, Medela’s first smart product while also completing her MBA. Prior to joining Medela in 2012, Katie was in the beauty CPG industry for three years, creating the foundation for the EcoTool brand’s social media presence.
Andrew Grojean, social media manager, began his career at Intouch Solutions in May 2012. Since then, Grojean has contributed to complex social media projects at every phase — ideation, strategy, design, creative, development and implementation. Grojean is known for sharing his enthusiasm and knowledge each day and is often turned to as a mentor. Grojean maintains a relevant and timely pulse on social media platforms and tirelessly watches for and analyzes any compliance issues or major changes that will affect the pharma industry. As social media manager, Grojean leads social technology efforts and provides social business intelligence to clients to help them achieve their marketing objectives. In 2015, Grojean was named Young Marketer of the Year by Medical Marketing & Media.
I just recently celebrated my 4-year anniversary in the industry. Originally, I landed my first job in NYC working in Editorial, and stayed there for close to a year and a half before jumping ship to Copywriting—I wanted a greater challenge. Two and a half years on, I'm a Copy Supervisor at Heartbeat, the best not-so-little healthcare agency in New York (humbly speaking). I've worked for a range of clients, on a diverse span of disease states, as well as pitch presentations, agency initiatives, and enormous amounts of spec work. Most frequently, I've found myself working on CNS products or services, which lets my "awkward 8th grader hungry to be a neurosurgeon" self feel supremely satisfied.
Currently a Strategist at Fingerpaint (we're an agency without titles!). Previously, served as a Brand Strategist at Ogilvy and Mather (on Unilever, MillerCoors, Constellation Brands, and Sargento Cheese), Product Manager at Wondersauce (Homage, Footpetals), and most recently as Associate Director of Innovation at GSW Worldwide (Genentech, Eli Lilly, Allergan, and UCB). Selected as one of 12 globally to serve as a "Creative Catalyst" for the inaugural Cannes Lions Innovation Hack