Awareness

MM&M'S most-read stories of 2017

MM&M'S most-read stories of 2017

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Topping the list: The MM&M agency issue, the MM&M Awards winners and shortlist, and how a porn star is providing sex ed to seniors

Infographic | HCPs must deal with communication breakdown

Infographic | HCPs must deal with communication breakdown

Drugmakers are proud of the patient service programs they've developed. Yet there remains a disconnect in the way information is communicated to HCPs.

Pfizer campaign aims to keep boomers healthy

Pfizer campaign aims to keep boomers healthy

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Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine

Drugmakers and celebrities partner to raise diabetes awareness

Drugmakers and celebrities partner to raise diabetes awareness

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Celebrities such as Angela Bassett and Mike Golic share their personal experiences about diabetes.

CDC tells opioid addiction stories with message: 'It only takes a little to lose a lot'

CDC tells opioid addiction stories with message: 'It only takes a little to lose a lot'

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The CDC has launched the first wave of its awareness campaign about prescription opioids.

6 Campaigns Using Emotion to Boost Organ Donations

6 Campaigns Using Emotion to Boost Organ Donations

Rapp's Nic Climer examines the tension in tragedy and darkness.

Nonprofits focus attention on metastatic breast cancer this October

Nonprofits focus attention on metastatic breast cancer this October

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Susan G. Komen and the Breast Cancer Research Foundation are focusing on raising awareness and research money for the deadliest forms of the disease.

Truth Initiative asks whether Big Tobacco is exploiting veterans and the mentally ill

Truth Initiative asks whether Big Tobacco is exploiting veterans and the mentally ill

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News-style segments for MTV's Video Music Awards expose how brands have marketed cigarettes to already vulnerable groups.

Advocacy groups add a shade of resistance to Pride celebrations

Advocacy groups add a shade of resistance to Pride celebrations

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The tone has changed dramatically since last year for LGBT rights groups, which are now as focused on opposing the Trump administration's policies as celebrating progress and community.

Five things for pharma marketers to know: Tuesday, May 23, 2017

Five things for pharma marketers to know: Tuesday, May 23, 2017

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Disease awareness ads can boost drug sales; AstraZeneca's experimental asthma drug cuts steroid use; FDA approves Regeneron and Sanofi's RA drug

Apple helps a blind drummer and nonverbal teen thrive in new spots

Apple helps a blind drummer and nonverbal teen thrive in new spots

Siri and accessibility features take center stage in ads for Global Accessibility Awareness Day.

Allergan campaign focuses on preventable blindness

Allergan campaign focuses on preventable blindness

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The aim is not only to urge people to get regular eye exams, but also to maintain good health, as many other preventable diseases like diabetes can lead to vision loss.

GSW's Erik Slangerup on Ads with Heart

GSW's Erik Slangerup on Ads with Heart

The heart is a tireless worker, beating day and night. When we're telling stories for healthcare brands, we should remember what it takes to infuse real feeling, to get people to care.

FCB Health's Rich Levy on HIV/AIDS Campaigns that Fight Stigma

FCB Health's Rich Levy on HIV/AIDS Campaigns that Fight Stigma

Here are four campaigns that that help raise awareness of HIV treatment and alter prejudices.

Best Philanthropic Campaign of 2016

Best Philanthropic Campaign of 2016

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Area 23 designed a Hero Gene Laboratory booth in a style inspired by classic comic books and set it up at Comic Con in New York.