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Back Talk Articles

Off-label on the table

John Kamp May 01, 2013

FDA cannot rely solely on the label or the current standard for drug approvals
 

Learning from BlackBerry

Kevin H. Nalty April 01, 2013

Apple picked up on what customers truly wanted, a more holistic experience
 

Marketers in white coats

Matthew H. Weingarten March 01, 2013

A scientific approach to marketing could yield efficiencies at every stage
 

Shelter from the storm

Joe Shields February 01, 2013

The phrase "perfect storm" powerfully describes the colliding forces in healthcare
 

The multicultural moment

Givi Topchishvili January 02, 2013

The question is not whether you should do it, but how to do it successfully
 

Learning from the e-lection

Fabio Gratton November 30, 2012

Mechanics may have been instrumental in determining the outcome of the election
 

Take off the blinders

Destry Sulkes November 01, 2012

"Big data" has radically enhanced the opportunities for industry to help patients
 

Rise, fall of the 'Mad Men' age

Larry Star October 01, 2012

Project timelines that were once measured in months are now compressed into days
 

Putting content into context

Scott Weintraub August 31, 2012

As with "one-size-fits-all" marketing, the "content-only-driven" strategy is outdated
 

Pharma must reboot iPads

Matt Collins August 01, 2012

For pharma to truly unlock the power of the iPad, we need to evolve the way we look at it
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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