Medical Marketing and Media

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Back Talk Articles

Pharma, heal thyself

Hensley Evans May 01, 2012

Improved patient outcomes must be a stated, and measured, goal of all players in the pharma industry

Closest to the customer wins

Ned Russell April 01, 2012

Agencies can embrace the need to change—or sit back and watch their value melt away

CES: Convergence continues

Joe Shields March 01, 2012

The desire to reduce the cost of delivering care has led to redefining 'point of care'

Docs, patients and pharma

Chad Latz February 01, 2012

Harnessing the power of digital and social media to maximize the doctor/patient relationship

Healthcare's tectonic shift

Lloyd Sheep January 01, 2012

Whether or not Obamacare survives in court, the cost-control squeeze is going to intensify

Making sense of safety data

December 01, 2011

A tidal wave of information is on the horizon. Processing, analyzing and drawing accurate conclusions from that information is healthcare's next major challenge.

Getting on the digital track

Liz Cermak November 01, 2011

Pharmaceutical companies have not moved nearly fast enough to keep up with their customers' digital preferences

What 1966 can still teach us

Ron Pantello October 01, 2011

More than enough has been written how change is affecting our industry today. Instead, let's look at what hasn't changed and why the things that have not changed remain important.

Potential of physician CRM

David Ormesher August 15, 2011

A lot of ink has been spilt on the decline of the blockbuster and the search for a new specialty-product commercial model. But less attention has been paid to how that changes marketing strategy.

Social health revolution

Laura Schoen July 15, 2011

While doctors and nurses remain the first choice for most people with health concerns, the internet is making a significant impact on patients' healthcare decisions.

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Web Exclusives

Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.