Back Talk Articles

Docs, patients and pharma

Chad Latz February 01, 2012

Harnessing the power of digital and social media to maximize the doctor/patient relationship
 

Healthcare's tectonic shift

Lloyd Sheep January 01, 2012

Whether or not Obamacare survives in court, the cost-control squeeze is going to intensify
 

Making sense of safety data

December 01, 2011

A tidal wave of information is on the horizon. Processing, analyzing and drawing accurate conclusions from that information is healthcare's next major challenge.
 

Getting on the digital track

Liz Cermak November 01, 2011

Pharmaceutical companies have not moved nearly fast enough to keep up with their customers' digital preferences
 

What 1966 can still teach us

Ron Pantello October 01, 2011

More than enough has been written how change is affecting our industry today. Instead, let's look at what hasn't changed and why the things that have not changed remain important.
 

Potential of physician CRM

David Ormesher August 15, 2011

A lot of ink has been spilt on the decline of the blockbuster and the search for a new specialty-product commercial model. But less attention has been paid to how that changes marketing strategy.
 

Social health revolution

Laura Schoen July 15, 2011

While doctors and nurses remain the first choice for most people with health concerns, the internet is making a significant impact on patients' healthcare decisions.
 

A view to a pill

David Zaritsky June 15, 2011

Many individuals outside the pharma industry have a maniacal vision of our senior executives.
 

Multicultural matters

Frederick C. Foard May 13, 2011

It will take some time before we begin to see top-line results from the 2010 US Census. However, it's a pretty safe prediction that the new census will show us that we are at or near the point where more than one out of every three of the more than 300 million Americans did not designate themselves as white.
 

Moms on the front line

Wendy White April 15, 2011

On Feb. 28, more than 30 countries across the world observed Rare Disease Day.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!