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Back Talk Articles

Soldiers of communication

Christian Bauman June 01, 2012

Military communication has an urgency that you can't match in the business world
 

Pharma, heal thyself

Hensley Evans May 01, 2012

Improved patient outcomes must be a stated, and measured, goal of all players in the pharma industry
 

Closest to the customer wins

Ned Russell April 01, 2012

Agencies can embrace the need to change—or sit back and watch their value melt away
 

CES: Convergence continues

Joe Shields March 01, 2012

The desire to reduce the cost of delivering care has led to redefining 'point of care'
 

Docs, patients and pharma

Chad Latz February 01, 2012

Harnessing the power of digital and social media to maximize the doctor/patient relationship
 

Healthcare's tectonic shift

Lloyd Sheep January 01, 2012

Whether or not Obamacare survives in court, the cost-control squeeze is going to intensify
 

Making sense of safety data

December 01, 2011

A tidal wave of information is on the horizon. Processing, analyzing and drawing accurate conclusions from that information is healthcare's next major challenge.
 

Getting on the digital track

Liz Cermak November 01, 2011

Pharmaceutical companies have not moved nearly fast enough to keep up with their customers' digital preferences
 

What 1966 can still teach us

Ron Pantello October 01, 2011

More than enough has been written how change is affecting our industry today. Instead, let's look at what hasn't changed and why the things that have not changed remain important.
 

Potential of physician CRM

David Ormesher August 15, 2011

A lot of ink has been spilt on the decline of the blockbuster and the search for a new specialty-product commercial model. But less attention has been paid to how that changes marketing strategy.
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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