Back Talk Articles

A view to a pill

David Zaritsky June 15, 2011

Many individuals outside the pharma industry have a maniacal vision of our senior executives.
 

Multicultural matters

Frederick C. Foard May 13, 2011

It will take some time before we begin to see top-line results from the 2010 US Census. However, it's a pretty safe prediction that the new census will show us that we are at or near the point where more than one out of every three of the more than 300 million Americans did not designate themselves as white.
 

Moms on the front line

Wendy White April 15, 2011

On Feb. 28, more than 30 countries across the world observed Rare Disease Day.
 

The traditional model is N/A

David Kramer March 15, 2011

For generations, success in pharma could be virtually guaranteed by the three Ms: Put your best minds on discovering new treatments, invest enough money in development and commercialization and support the resulting brands with enough marketing, and you were golden.
 

The real story at CES 2011

Joe Shields February 15, 2011

Innovations in healthcare seem to be popping up in new places all the time, including the Consumer Electronics Show (CES) in January.
 

Keep fighting for free speech

Harry Sweeney January 14, 2011

It dawned on me at the New Year, that it was some 20 years ago that the Coalition for Healthcare Communication came into being.
 

The changing role of brands

Wes Wilkes December 15, 2010

A brand is more than just a symbol, slogan or trade name. It transcends logos and visual identities. Brands establish identity, provide differentiation and, most importantly, drive economic value.
 

The vital signs of culture

Roberto Ramos November 15, 2010

As our nation continues to debate how the healthcare system should be fixed, little attention has been paid to the need to better incorporate multiculturalism in the provision of medical care.
 

Nurture advocacy relationships

Kate Cronin October 15, 2010

Advocacy organizations serve as primary drivers of opinion and knowledge with patients, media and policy makers.
 

Next innovation is performance

Rob Rebak September 15, 2010

In the 1990s, brand-based DTC advertising was a big breakthrough innovation in pharmaceutical marketing.
 

Video Exclusive

Web Exclusives

Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!

MAHF Ceremony 2012

Photos from the Medical Advertising Hall of Fame Awards ceremony