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Back Talk Articles

Social health revolution

Laura Schoen July 15, 2011

While doctors and nurses remain the first choice for most people with health concerns, the internet is making a significant impact on patients' healthcare decisions.
 

A view to a pill

David Zaritsky June 15, 2011

Many individuals outside the pharma industry have a maniacal vision of our senior executives.
 

Multicultural matters

Frederick C. Foard May 13, 2011

It will take some time before we begin to see top-line results from the 2010 US Census. However, it's a pretty safe prediction that the new census will show us that we are at or near the point where more than one out of every three of the more than 300 million Americans did not designate themselves as white.
 

Moms on the front line

Wendy White April 15, 2011

On Feb. 28, more than 30 countries across the world observed Rare Disease Day.
 

The traditional model is N/A

David Kramer March 15, 2011

For generations, success in pharma could be virtually guaranteed by the three Ms: Put your best minds on discovering new treatments, invest enough money in development and commercialization and support the resulting brands with enough marketing, and you were golden.
 

The real story at CES 2011

Joe Shields February 15, 2011

Innovations in healthcare seem to be popping up in new places all the time, including the Consumer Electronics Show (CES) in January.
 

Keep fighting for free speech

Harry Sweeney January 14, 2011

It dawned on me at the New Year, that it was some 20 years ago that the Coalition for Healthcare Communication came into being.
 

The changing role of brands

Wes Wilkes December 15, 2010

A brand is more than just a symbol, slogan or trade name. It transcends logos and visual identities. Brands establish identity, provide differentiation and, most importantly, drive economic value.
 

The vital signs of culture

Roberto Ramos November 15, 2010

As our nation continues to debate how the healthcare system should be fixed, little attention has been paid to the need to better incorporate multiculturalism in the provision of medical care.
 

Nurture advocacy relationships

Kate Cronin October 15, 2010

Advocacy organizations serve as primary drivers of opinion and knowledge with patients, media and policy makers.
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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