It may be time to adopt a model in which we help deliver healthcare
When you have a successful brand, you tamper with it at your peril
What do you call the people who treat medical breakthroughs as if they were bank heists? Malicious? Uninformed? Not with it?
We identify not with just the product, but with what it represents
A general consensus is that a "shake-up" of some kind is coming
There's no cure. But the good news is that prophylaxis is possible.
It's time to make healthcare data Big, and for patients' sake, sexy
Success cures fear, and success is born out of focus and hard work
There is room for growth, loyalty and long-term partnering
As healthcare marketers and their agencies develop ever more digital customer solutions like mobile medical apps, it may be time to take a fresh look at these offerings