There's no cure. But the good news is that prophylaxis is possible.
It's time to make healthcare data Big, and for patients' sake, sexy
Success cures fear, and success is born out of focus and hard work
There is room for growth, loyalty and long-term partnering
As healthcare marketers and their agencies develop ever more digital customer solutions like mobile medical apps, it may be time to take a fresh look at these offerings
Why agencies must get out of the strategy business.
Digital DNA is an inevitability, as we cannot forever resist this societal tide
Contextual awareness can mobilize patients' relationships to a brand
In times of crisis, there is no sleep for the weary—or the accused
The octane of the idea determines how well a digital tactic performs