Is there anything that pharma can do to make doctors' lives easier?
Any time a firm needs to save money, high-salaried executives are targets
It may be time to adopt a model in which we help deliver healthcare
When you have a successful brand, you tamper with it at your peril
What do you call the people who treat medical breakthroughs as if they were bank heists? Malicious? Uninformed? Not with it?
We identify not with just the product, but with what it represents
A general consensus is that a "shake-up" of some kind is coming
There's no cure. But the good news is that prophylaxis is possible.
It's time to make healthcare data Big, and for patients' sake, sexy
Success cures fear, and success is born out of focus and hard work
The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.