Back Talk

Give docs a shot in the arm

Give docs a shot in the arm

Is there anything that pharma can do to make doctors' lives easier?

Predicting your pink slip

Predicting your pink slip

Any time a firm needs to save money, high-salaried executives are targets

Pharma's role in cost control

Pharma's role in cost control

It may be time to adopt a model in which we help deliver healthcare

Think you own your brand? Think again

Think you own your brand? Think again

When you have a successful brand, you tamper with it at your peril

The $3 generic and the $1,000 pill: pharma outsiders just don't get it

The $3 generic and the $1,000 pill: pharma outsiders just don't get it

What do you call the people who treat medical breakthroughs as if they were bank heists? Malicious? Uninformed? Not with it?

Making medicine emotional

Making medicine emotional

We identify not with just the product, but with what it represents

Popping the digital bubble

Popping the digital bubble

A general consensus is that a "shake-up" of some kind is coming

Combating concept churn

Combating concept churn

There's no cure. But the good news is that prophylaxis is possible.

Putting moves on Big Data

Putting moves on Big Data

It's time to make healthcare data Big, and for patients' sake, sexy

Agencies, get over your fear

Agencies, get over your fear

Success cures fear, and success is born out of focus and hard work

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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