Back Talk: Who's Aiming for the Feet?

That 700% price hike created an issue that threatens years of pharma progress

Back Talk: Hail to the . . . CEO?

Back Talk: Is Cost Myopia Unfocused?

Before you fire up your outrage and vent your spleen, take a long look inside your parents' (or your own) medicine chest

Leadership and Truth

In Jack Welch's view, one of the worst mistakes a manager can make is . . .

Back Talk: In a Jam? Do the Right Thing

A textbook example of a firm doing the right thing in a crisis: J&J's decisive crisis management saved a brand

Who Will Pay the Piper?

Robbing pharma to pay Senator Pothole will not encourage innovation

Back Talk: Eyes up, I'm talking to you!

Your move? Lean in and make eye contact. Show that you care

Back Talk: Lonely at the top?

Being in charge does not mean that you need to make every decision

Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.

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