Back Talk

Think you own your brand? Think again

Think you own your brand? Think again

When you have a successful brand, you tamper with it at your peril

The $3 generic and the $1,000 pill: pharma outsiders just don't get it

The $3 generic and the $1,000 pill: pharma outsiders just don't get it

What do you call the people who treat medical breakthroughs as if they were bank heists? Malicious? Uninformed? Not with it?

Making medicine emotional

Making medicine emotional

We identify not with just the product, but with what it represents

Popping the digital bubble

Popping the digital bubble

A general consensus is that a "shake-up" of some kind is coming

Combating concept churn

Combating concept churn

There's no cure. But the good news is that prophylaxis is possible.

Putting moves on Big Data

Putting moves on Big Data

It's time to make healthcare data Big, and for patients' sake, sexy

Agencies, get over your fear

Agencies, get over your fear

Success cures fear, and success is born out of focus and hard work

From RFP to termination call

From RFP to termination call

There is room for growth, loyalty and long-term partnering

How to raise the quality bar

How to raise the quality bar

As healthcare marketers and their agencies develop ever more digital customer solutions like mobile medical apps, it may be time to take a fresh look at these offerings

Is the current agency model a joke?

Is the current agency model a joke?

Why agencies must get out of the strategy business.

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