A textbook example of a firm doing the right thing in a crisis: J&J's decisive crisis management saved a brand
Robbing pharma to pay Senator Pothole will not encourage innovation
Your move? Lean in and make eye contact. Show that you care
Being in charge does not mean that you need to make every decision
At any well-run business meeting, a smartphone is not only disruptive but also signals that its user is less than fully engaged with the business at hand
Once we venerated doctors. Now we question every dollar they make
Is there anything that pharma can do to make doctors' lives easier?
Any time a firm needs to save money, high-salaried executives are targets
It may be time to adopt a model in which we help deliver healthcare
When you have a successful brand, you tamper with it at your peril
A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.
Pharma continues to struggle with its image. Exhibit A is the public debate around the price of, and access to, new and innovative meds. As countless transformative technologies hit market, has industry done enough to anchor its permission to innovate? To provide a closer look at trends affecting trust over the past year, MM&M presents this e-book, "The 2015 Edelman Trust Barometer." Click here.