Back Talk

Combating concept churn

Combating concept churn

There's no cure. But the good news is that prophylaxis is possible.

Putting moves on Big Data

Putting moves on Big Data

It's time to make healthcare data Big, and for patients' sake, sexy

Agencies, get over your fear

Agencies, get over your fear

Success cures fear, and success is born out of focus and hard work

From RFP to termination call

From RFP to termination call

There is room for growth, loyalty and long-term partnering

How to raise the quality bar

How to raise the quality bar

As healthcare marketers and their agencies develop ever more digital customer solutions like mobile medical apps, it may be time to take a fresh look at these offerings

Is the current agency model a joke?

Is the current agency model a joke?

Why agencies must get out of the strategy business.

Strengthening digital DNA

Strengthening digital DNA

Digital DNA is an inevitability, as we cannot forever resist this societal tide

It's all about the context

It's all about the context

Contextual awareness can mobilize patients' relationships to a brand

What Deen could have done

What Deen could have done

In times of crisis, there is no sleep for the weary—or the accused

Idea still trumps everything

The octane of the idea determines how well a digital tactic performs

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