Barbara Peck

Most Recent Articles by Barbara Peck

Healthcare agencies re-evaluate tactics to retain talent

Healthcare agencies re-evaluate tactics to retain talent

By

The best marketers possess a mix of scientific know-how, digital dexterity, and unflappability. To keep them, agencies need to revise their thinking and tactics.

Roundtable: Market access takes center stage

Roundtable: Market access takes center stage

By

Participants in this roundtable explore how digital forms of data are poised to illuminate the reimbursement pathway, as market access gets its closeup.

Roundtable: When it comes to media, pharma compares the new with the old

Roundtable: When it comes to media, pharma compares the new with the old

By

In apportioning their media budgets, pharma companies continue to straddle the line between new and traditional strategies.

Roundtable: Social centricity in oncology

Roundtable: Social centricity in oncology

By

Industry leaders discussed why a social-centric approach is especially important in oncology, particularly as it relates to health systems, interactions with healthcare providers, and family support.

Pharma must radically rethink its engagement with doctors

Pharma must radically rethink its engagement with doctors

By

Amidst the massive technological and social changes upending the societal status quo, the culture of doctors around the globe is also in flux. Technology must be humanized to advance care. McCann Health's "Truth About Doctors" study uncovers what this means for pharma marketers and how the industry can help doctors future-proof their profession.

More Articles by Barbara Peck

Sara Colantonio

By

Greg Cohen

By

Nirinjan Yee

By