Baxter to split in 2015

Share this article:
Baxter to split in 2015
Baxter to split in 2015

Blood-drug-and-device company Baxter Pharmaceuticals announced Thursday that the Deerfield, Ill., company will be breaking up into two businesses by the middle of next year.

The divide will create a biopharmaceutical company, a business which the company noted had $6 billion in sales last year, while the second company will focus on medical products like IV solutions and biosurgery products, a sector that brought $9 billion in sales to last year's corporate tally.

Baxter said the divide will allow for greater management focus, as well as “flexibility to pursue respective growth and investment strategies resulting in revenue acceleration, improved profitability and enhanced returns.”

Continuity is also part of the plan: Chair and CEO Robert Parkinson will head up the medical products company, and will take the Baxter brand with him. Ludwig Hantson, who currently heads up the BioScience division, will lead the new biopharmaceutical unit, which has not been named.

Confidence in corporate potential has not been lacking. The company noted in its annual review that it expects sales to grow between 9% and 10% for this year, and between 13% and 14% during the first quarter. Both estimates exclude the possible impact of foreign currency exchange.

As for the current portfolio, hemophilia products are the company's major earner in the BioSciences division, bringing in $3.4 billion in sales last year, up from 2012's $3.2 billion in sales.

Fluid systems were last year's biggest Medical Products earner. This category, which includes IV therapies, fusion pumps and premixed drug platforms, brought in $3 billion in 2013 sales, up from 2012's $2.9 billion.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Channel

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Channel

Five things for pharma marketers to know: Monday, September 15

Five things for pharma marketers to know: ...

Pharma has sought 76 meetings with FDA over biosimilars; Gilead licenses Sovaldi to India generic drugmakers; Pfizer and Ranbaxy Lipitor lawsuit dismissed.

Liraglutide, aiming for new indication, gets new name

Liraglutide, aiming for new indication, gets new name

Why Novo Nordisk is choosing not to leverage Victoza's brand equity as it seeks a weight-loss indication for liraglutide.

Five things for pharma marketers to know: Friday, September 12

Five things for pharma marketers to know: Friday, ...

An FDA panel voted in favor of liraglutide for weight loss; Allergan investors backing an attempted takeover of the firm crossed a critical threshold; and 100 million health wearables are ...