Bayer recruits Mannillo for spot

Bayer has recruited TV personality Vanessa Minnillo to front an unbranded campaign promoting the use of daily folate supplements to women.
The Girlfriends for Folate campaign, for which the company has partnered with the March of Dimes and women's website, features a Facebook page and a competition inviting women to register with the site as a “GFF.” Bayer will donate $1 to the March of Dimes for every registration, and company will fly out the top fundraiser to join Mannillo at an April 30 walkathon.
Bayer won approval for two oral contraceptives last year—Safyral and Beyaz—that are similar to its Yasmin and Yaz, plus folate and a B vitamin.
You must be a registered member of MMM to post a comment.

Next Article in Pharmaceutical


Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.