Bayer touts glucose meters with Jonas-judged UGC contest

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Bayer touts glucose meters with Jonas-judged UGC contest
Bayer touts glucose meters with Jonas-judged UGC contest
Bayer Diabetes Care is plugging its line of glucose meters with a new website and a contest offering kids with diabetes a chance to meet Nick Jonas of the Jonas Brothers.

Kids with diabetes aged 6-18 can enter the Express Your Simple Win Creativity Contest by submitting a 15- 30-second video containing their “song, lyric, story, drawing, photo, movie or other creative idea” about a “simple win,” or “small, everyday victories for managing diabetes.”

Each month since April, “Team Jonas” has selected three semi-finalists from which registered users have voted for a monthly winner, each of whom is required to submit a letter from their physician certifying that they have diabetes. At the end of September, Jonas will select three of them as grand prize winners.  

The site, simplewins.com, offers videos and printable content on diabetes management for kids and adults with type 1 or type 2 diabetes. Visitors can set up email refill reminders and download coupons for test strips.

Bayer makes the Contour, Breeze 2 and A1CNow Selfcheck meters.

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