A tool kit of pharma case studies and advice for healthcare brands in making behavioral science a foundational part of a marketing strategy.
How can agencies best entice clients to incorporate behavioral science into their marketing programs?
Few questions give healthcare marketers more heart palpitations than this one: "How do you know it will work?"
As humans, we trade in the credits and debits of good and bad behavior. We break diets, we resume smoking, we forget our medicine.
The anti-tobacco movement Truth is hitting young people in their pocketbooks with a new spot called "Squadless."
Jawbone data shows that people mentioning Pokémon Go in their comments have been walking 62.5% more than usual.
The truth is, biopharma marketing and behavioral psychology have a lot in common. Ultimately, both aim to nudge people to make a medical or lifestyle change that could positively impact their health.