Few questions give healthcare marketers more heart palpitations than this one: "How do you know it will work?"
As humans, we trade in the credits and debits of good and bad behavior. We break diets, we resume smoking, we forget our medicine.
The anti-tobacco movement Truth is hitting young people in their pocketbooks with a new spot called "Squadless."
Jawbone data shows that people mentioning Pokémon Go in their comments have been walking 62.5% more than usual.
The truth is, biopharma marketing and behavioral psychology have a lot in common. Ultimately, both aim to nudge people to make a medical or lifestyle change that could positively impact their health.