Behavior

Changing Behavior is Ongoing, And That's Why It Requires Communications

Changing Behavior is Ongoing, And That's Why It Requires Communications

As humans, we trade in the credits and debits of good and bad behavior. We break diets, we resume smoking, we forget our medicine.

Anti-smoking group Truth releases musical FOMO spot for MTV Video Music Awards

Anti-smoking group Truth releases musical FOMO spot for MTV Video Music Awards

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The anti-tobacco movement Truth is hitting young people in their pocketbooks with a new spot called "Squadless."

3 Lessons on Behavior Change from Pokémon Go

3 Lessons on Behavior Change from Pokémon Go

Jawbone data shows that people mentioning Pokémon Go in their comments have been walking 62.5% more than usual.

From the Editor: The Patient Journey 2016

From the Editor: The Patient Journey 2016

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The truth is, biopharma marketing and behavioral psychology have a lot in common. Ultimately, both aim to nudge people to make a medical or lifestyle change that could positively impact their health.

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