Behavioral Marketing

Healthcare organization makes big data bigger

Credit card and loyalty program purchases will help Carolinas HealthCare System flag potential patient behavior issues.

With job stress high and money tight, women refocus on health, says survey


The percentage of women surveyed that said they're buying prescription medications was way up in 2010 - to 64% from 48% in 2009 - a jump the survey's sponsors, Saatchi & Saatchi Wellness and Time Inc.'s Health, said points to a recessionary refocusing on personal health with great potential for healthcare marketers.

"Metabolic mindset" common to obese patients, says survey


An agency said a survey of 1,500 Americans with one or more metabolic disorders revealed four behavioral types common across diabetes, obesity and other conditions.

Buyer beware: behavioral science vs. behavioral marketing

In the digital world, new buzz words sprout and spread faster than the crabgrass in my lawn. One of those recent buzz words is behavioral marketing (sometimes called behavioral targeting).

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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