Ben Comer

A large survey of sales reps found that knowledge of evidence-based medicine and clinical practice guidelines, as well as information related to managing the business aspects of a healthcare practice, are the two best ways to get a foot in the door with physicians

The Drug Information Association tapped Quintiles' J. Rick Turner as editor-in-chief of Drug Information Journal, the group's flagship journal for members.

Elsevier purchased Cancer Information Group's (CIG) oncology journal portfolio for an undisclosed sum.

Sunovion Pharmaceuticals is targeting 22,000 psychiatrists in the US, with a sales force of 336 reps, in support of Latuda, an atypical antipsychotic for the treatment of schizophrenia.

Progenics Pharmaceuticals announced that it will hand over commercial duties on Relistor, a subcutaneous injection for opioid-induced constipation (OIC), to Salix, beginning in April.

Epilepsy.com launched "My Epilepsy Diary" for Android mobile phone users, an extension of its Epilepsy Therapy Project Clinical Organizer suite of health tools for consumers.

GlaxoSmithKline and Human Genome Sciences launched a patient community for lupus sufferers and their friends and family, in anticipation of an FDA decision on Benlysta in March.

Sanofi Pasteur, the vaccines division of Sanofi-Aventis, tapped New York Knicks guard Chauncey Billups as its 2011 spokesperson for Vaccines for Teens, an ongoing educational and awareness campaign.

Pharmaceutical companies in the US are having communication problems when it comes to Hispanic/Latino audiences, according to a national survey of physicians.

Sunovion Pharmaceuticals is targeting 22,000 psychiatrists in the US, with a sales force of 336 reps, in support of Latuda, an atypical antipsychotic for the treatment of schizophrenia. Psychiatrists can also request samples and track delivery online.