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Ben Comer

 
 

Recent Articles

Sales reps say medical knowledge, business acumen are keys to access

February 16, 2011

A large survey of sales reps found that knowledge of evidence-based medicine and clinical practice guidelines, as well as information related to managing the business aspects of a healthcare practice, are the two best ways to get a foot in the door with physicians
 

DIA adds new editor in chief

February 15, 2011

The Drug Information Association tapped Quintiles' J. Rick Turner as editor-in-chief of Drug Information Journal, the group's flagship journal for members.
 

Elsevier purchases oncology portfolio

February 15, 2011

Elsevier purchased Cancer Information Group's (CIG) oncology journal portfolio for an undisclosed sum.
 

Sunovion targets 22,000 psychiatrists with Latuda reps

February 15, 2011

Sunovion Pharmaceuticals is targeting 22,000 psychiatrists in the US, with a sales force of 336 reps, in support of Latuda, an atypical antipsychotic for the treatment of schizophrenia.
 

Salix takes Relistor duties from Pfizer

February 15, 2011

Progenics Pharmaceuticals announced that it will hand over commercial duties on Relistor, a subcutaneous injection for opioid-induced constipation (OIC), to Salix, beginning in April.
 

Epilepsy.com expands app to Android, eyes sponsorship

February 15, 2011

Epilepsy.com launched "My Epilepsy Diary" for Android mobile phone users, an extension of its Epilepsy Therapy Project Clinical Organizer suite of health tools for consumers.
 

GSK and HGS put the 'us' in lupus

February 15, 2011

GlaxoSmithKline and Human Genome Sciences launched a patient community for lupus sufferers and their friends and family, in anticipation of an FDA decision on Benlysta in March.
 

Sanofi taps NBA to assist in vaccine effort

February 15, 2011

Sanofi Pasteur, the vaccines division of Sanofi-Aventis, tapped New York Knicks guard Chauncey Billups as its 2011 spokesperson for Vaccines for Teens, an ongoing educational and awareness campaign.
 

Docs say pharma is dropping the ball with Hispanics: survey

February 14, 2011

Pharmaceutical companies in the US are having communication problems when it comes to Hispanic/Latino audiences, according to a national survey of physicians.
 

Sunovion reps deployed for Latuda

February 10, 2011

Sunovion Pharmaceuticals is targeting 22,000 psychiatrists in the US, with a sales force of 336 reps, in support of Latuda, an atypical antipsychotic for the treatment of schizophrenia. Psychiatrists can also request samples and track delivery online.
 
  

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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