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Ben Comer

 
 

Recent Articles

Sanofi taps NBA players to assist in teen vaccine awareness

February 09, 2011

Sanofi Pasteur, the vaccines division of Sanofi-Aventis, tapped Denver Nuggets all-star Chauncey Billups as its 2011 spokesperson for Vaccines for Teens, an ongoing educational and awareness campaign. Other players will join the effort in local markets this year, in concert with the NBA, WNBA and the Society for Adolescent Health and Medicine (SAHM).
 

Progenics shifts Relistor marketing duties from Pfizer to Salix

February 08, 2011

Progenics announced that it will hand over commercial duties on Relistor, a subcutaneous injection for opioid-induced constipation, to Salix Pharmaceuticals, beginning in April. Financial terms include a $60 million upfront payment to Progenics, and another potential $290 million in development and sales-based milestone payments.
 

Merck, GlaxoSmithKline earnings reflect product difficulties

February 03, 2011

Fourth quarter and full year earnings were posted by Merck and GSK today, and both companies suffered financial losses due to patent expiries, drug safety issues and ongoing litigation.
 

Pharma deals with disruptions at Egypt offices

February 03, 2011

Staffers have been sent home and security has been bolstered at pharma offices located in Egypt's capital city, amid protests in Tahrir Square that have turned violent in recent days.
 

Only a fraction of pharma ad budgets go to mobile, survey finds

February 01, 2011

Pharma manufacturers expressed a clear interest in launching new mobile initiatives in the coming months -- if they haven't launched them already -- but nearly three-quarters of the companies surveyed said mobile budgets represent 5% or less of their total ad spending, a new survey found.
 

GSK and HGS put the 'us' in lupus, ahead of Benlysta FDA decision

January 27, 2011

GlaxoSmithKline and Human Genome Sciences launched a patient community for lupus sufferers and their friends and family, in anticipation of an FDA decision on Benlysta in March.
 

Abbott to cut 1,900 jobs amid 'significant headwinds'

January 26, 2011

Abbott will trim its workforce by approximately 1,900 positions in a restructuring exercise intended to streamline commercial and manufacturing operations. Abbott's US pharmaceutical business will shoulder most of the job cuts, which will happen over the next several years, a company spokesperson said.
 

New depression med hopes to grab a piece of the $12 billion pie

January 25, 2011

With depression brand leaders Cymbalta and Lexapro closing in on patent expiry, Clinical Data's newly approved Viibryd (vilazodone HCI) for major depressive disorders hopes to carve out a piece of the roughly $12 billion US market.
 

Epilepsy.com expands diary app to Android, eyes pharma sponsorship

January 19, 2011

Epilepsy.com launched "My Epilepsy Diary" for Android mobile phone users, an extension of its Epilepsy Therapy Project Clinical Organizer suite of health tools for consumers. The non-profit group hopes to enlist new pharmaceutical sponsors, and advertisers, for the diary and other programs.
 

iRep lets docs sign an iPad for samples

January 19, 2011

Sales reps armed with an iPad can collect digital signatures for samples thanks to iRep, a physician detailing application set to launch in mid-February.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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