Thanks for choosing mmm-online.com Sign up for your FREE account now and join the thousands of other healthcare marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Keep me logged in Forgot your password?

Please wait...

Please wait...

Ben Comer

 
 

Recent Articles

IMS Health to acquire SDI

January 18, 2011

IMS Health will acquire SDI, bringing two of the largest data firms servicing the pharmaceutical industry together into one company. Financial terms of the deal were not disclosed.
 

Group publisher returns to QHC

January 14, 2011

Quadrant HealthCom brought Gary Falcetano back to the company as group publisher, overseeing Clinician Reviews, Convenient Care and Emergency Medicine. Falcetano left in 2008 and did stints at Hearst Magazines and Collaborative Clinical Communications, before returning to his post in January.
 

Sermo docs prefer Epocrates app: poll

January 14, 2011

Doctors responding to an MM&M survey hosted by Sermo--a social network for practicing physicians--said they use the Epocrates mobile app more often for work purposes than any other app.
 

Merck and GSK continue to expand sales forces in China

January 14, 2011

Merck and GlaxoSmithKline are both increasing the number of sales reps operating in China, according to separate presentations given by the two companies.
 

Court hears rep's free-speech case

January 14, 2011

The 2nd US Circuit Court of Appeals heard oral arguments in Caronia vs. US on December 2, a case that challenges a sales rep's inability to speak about off-label uses of a drug, in this case, Jazz Pharmaceuticals' Xyrem.
 

IMS Health to acquire competitor SDI Health

January 14, 2011

IMS Health said it signed a definitive agreement to acquire privately held insight and analytics company SDI Health, bringing together two of the largest pharmaceutical marketing research firms. Financial terms of the deal were not disclosed.
 

Merck, GSK expand sales forces in China

January 13, 2011

Merck and GSK are both increasing the number of sales reps operating in China, according to separate presentations given by the two companies. In both cases, added reps in emerging markets are helping to offset significant reductions in US sales forces, company executives said.
 

Supreme Court to weigh prescriber data ban

January 11, 2011

After shrugging at a similar plea for a hearing in July of 2009, the Supreme Court has decided to weigh in on the legality of selling prescriber data - or information that details the prescribing habits of physicians - to drug marketers.
 

At work, Sermo docs prefer the Epocrates app, MM&M poll finds

January 10, 2011

Doctors responding to an MM&M survey hosted by Sermo - a social network for practicing physicians - said they use the Epocrates mobile app more often for work purposes than any other app.
 

GSK launches new Alli spots, hands five OTC brands to Meda

January 05, 2011

GlaxoSmithKline launched new commercials for Alli, in time for New Year's resolutions and holiday overeating remorse, and handed off five OTC products to Meda Pharmaceuticals.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
Popular Topics
Acquisition Adherence Advertising Allergy Anaphylaxis Anti-infective App Centers For Disease Control COPD Diabetes Digital Marketing DTC Elan FDA Generic Generic Drugs Lymphoma Marketing & Communications Mobile Oncology Patient Advocacy Pipeline Regulatory Research & Development Roche