Big Data for Big Decisions: Making Digital Work for Healthcare

About

With the ability to access a massive and widespread audience, digital advertising is no longer the wave of the future, but our current tide. Healthcare marketers poised for success are leveraging big data in all their decision-making. From media buying innovations like programmatic, to the use of EHR data for targeted physician marketing, big data continues to revolutionize the healthcare space while simultaneously presenting a challenge for the innovators charged with creating ad campaigns in a competitive and ever-changing healthcare environment.

Details and Pricing

Convene
101 Park Ave
New York, NY 10017


 


Wednesday, December 7
8:00 AM - 1:00 PM






Registration Fees: $395




Reserve your seat today! Click here to register. 

spainflexor@yahoo.com

Agenda: *Subject to change

8:00-9:00a

Breakfast and Registration 

 

9:00-9:05a

Welcome/Opening Remarks

Marc Iskowitz, Editor-in-Chief,  MM&M

 

9:05-9:35a

Keynote: Big Data, Programmatic Ad Tech and Fraud - Opportunities and Watch-outs for Pharma Marketers

Everyone has heard of big data and programmatic ad tech, and some are adopting it rapidly. But what are the true opportunities, and watch-outs like ad fraud, that pharma marketers should know about? Having worked in digital marketing for 20 years, and specifically for pharma clients in the last 9, Dr. Fou will share first hand experiences and case studies of pharma using digital well and overcoming the challenges of ad fraud, privacy, and compliance. Attendees will learn practical tips about optimizing media mix across channels, detecting and mitigating ad fraud using tools they already have, and ensuring clean data and accurate analytics.

Speaker:

Augustine Fou, PhD, Independent Cybersecurity and Ad Fraud Researcher

 

9:35a-10:05a

Thought Leadership:  Programmatic Buying—The Time Has Come for Hyper-Targeted Messaging

Programmatic buying has presented regulatory issues in the past, but new technologies utilizing not only big data but artificial intelligence has changed the game. A discussion of using programmatic strategies for pharma marketing in a compliant, highly effective way.

Speakers:

Robert Palmer, EVP, Director of Digital Innovation, JUICE Pharma Worldwide
Chris Neuner, SVP and GM of Digital Health Solutions, PulsePoint

 
10:05-10:15a 

Rapid Fire Session: Fast Tracking Pharma's Programmatic Journey

In this session, eHealthcare Solutions shares how we can leverage technology to overcome pharma's hurdles with full programmatic adoption for more efficient media buying. Learn about the resources and capabilities needed to create a sound strategy that embraces the future of advertising.

Speaker:

R.J. Lewis, Founder, President & CEO, eHealthcare Solutions

 

10:15-10:25a

Rapid Fire Session: Lifting the Fog on HCP Digital Marketing

Since the beginning of the web, visitors to websites have been anonymous.  DMD will present a new technology, and associated data set, that now identifies health care professionals (HCP) who come to a website.  In real time.  Without regarding a login.  We have seen the truth and it isn't pretty.  Big decisions will be made on this new data.

Speaker:

David Reim, Chief Product Officer, DMD Corp.

 

10:25-10:40a

Networking Break
 
10:40-11:10a

Thought Leadership: 
Unleashing the Science of Data for Predictive Modeling and So Much More!

In this session we deep dive into data science and discuss its role in better decision making for the business. Learn how data science is helping pharma better understand their patients and physicians. Discover how to put your data to work and garner insights that can inform your predictive modeling and sales strategies.

Speaker:

Sam Johnson, Senior Data Scientist, Intouch Solutions
 
 

11:10-11:20a

Rapid Fire Session: 10 Minutes & 10 Things You Need to Know About HCP Programmatic Advertising

The adoption of programmatic advertising is expanding as a valuable component of omni-channel engagement in the pharma marketer's toolbox.  Like any new channel and process, it is important that we understand the key elements involved to ensure a positive experience for the HCP and ultimate success for your campaign.  From the underlying technology, regulations and privacy issues to think about, we're all learning together as innovators and early adopters.
 
This session will provide better understanding of the key questions a healthcare marketer should ask their partners and vendors as well as the most important aspects of programmatic and digitally targeted advertising to understand.  From how it actually works to the privacy issues to be aware of, we'll tackle 10 key items in 10 minutes.

Bill Reinstein, President/CEO,  MedData Group
 

11:20-11:30a

Rapid Fire Session: Actionable Analytics + Master Data = Customer Intelligence

QuintilesIMS will show how data has proliferated in the Healthcare industry, which has led to new questions being asked of the data. In order to remain competitive Healthcare companies are using big data technologies to support answering  new and innovative business needs, so real life use cases will be shown to provide the audience with context.

Will Gurney, Senior Principal, QuintilesIMS

 
 

11:30-11:40a

Rapid Fire Showdown

After hearing about the innovative approaches and technologies your peers have presented, the audience will have a chance to vote on best ideas and the winner will be announced. 

 

11:40-12:10p

Thought Leadership: Leveraging EHR Platforms in HCP Marketing

EHR data truly is a treasure trove for professionals working in healthcare. In addition to being a patient data powerhouse, it can also provide invaluable insights and access to physicians during points of care- a treasure trove for marketers! As physicians become less accessible to pharma, industry marketers must come up with new and creative channels to connect with the HCP community, and EHR platforms provide a great channel for pharma marketers to do just that! Learn how data savvy marketers in the industry are leveraging data from platforms as they build targeted marketing strategies that connect brands with physicians in an effective and meaningful way.

Speaker:

Kim Biggerstaff, HCP Digital Channel Consultant, Eli Lilly and Company

 

12:15-1p

Collective Insights Panel 

This closing panel invites the speakers of the day to connect for an insightful and well-rounded discussion on the use of data and analytics in transformative healthcare

Moderator: Marc Iskowitz, Editor-in-Chief,  MM&M

Sponsored By:




DMD, a digital healthcare intelligence company, enables marketers to build relationships with HCPs via a uniquely sourced, micro-targeted, cross-channel database. Using email analytics and asset optimization in a consultative partnership with its clients, DMD delivers measurable campaign results.



eHealthcare Solutions (EHS) is a unique marketing platform that specializes in connecting niche audiences with pharmaceutical and healthcare brands.
Founded in 1999, eHealthcare Solutions (EHS) is the longest tenured digital advertising network specializing in the healthcare and pharmaceutical industries. EHS offers unparalleled access to healthcare professional and consumer audiences through our exclusive relationships with more than 85 of the nation's leading healthcare publishers, medical societies, and associations.1

We have spent nearly two decades enhancing and refining our ad serving and audience targeting capabilities to provide a best-in-class experience for the marketers, advertisers, and publishers we represent. Backed by the power and extensive reach of our network, we achieve maximum engagement with our full suite of turn-key custom digital solutions. And now, we are pleased to announce the launch of EHSX: Private Exchange & Marketplace - a first-of-its-kind, premium programmatic exchange for healthcare and pharmaceutical marketers




The way we communicate is evolving more rapidly than ever before—the web, mobile, social and emerging media have forever changed how we consume info and experience brands. The healthcare industry is also undergoing radical transformation. It is at this intersection of technology, health and disruption that Intouch Solutions thrives. Intouch provides digitally focused, integrated marketing services and is known for industry firsts such as the GoMeals mobile app and the PharmaWall Facebook moderation system. Part of our formula for success is providing all services in-house to ensure the best in strategy, creative, multichannel integration and implementation. Our services include strategic planning, research, integrated marketing, relationship marketing, web and application development, technical services, media buying and planning, search engine marketing, social media, mobile marketing, emerging media, creative services, user experience, measurement and analytics. 




JUICE Pharma Worldwide is a full-service agency with offices in New York City and San Francisco, specializing in synergistic HCP/consumer communications that help Specialty Pharma brands reach their maximum market potential. Offering expertise in new MOAs, biologics, oncology, and rare disorders—supported by insight-based strategy—JUICE is the go-to agency for global multichannel programs customized to the needs of specialty brands. Our innovative business-building solutions—combined with award-winning creative—guarantee that specialty/biotech products receive the attention they deserve.





MedData Group provides a wide range of data solutions and demand generation programs for providers of pharmaceuticals, medical devices, healthcare technology, professional services, medical education, publishers and others looking to engage with professional healthcare audiences.  We offer a full range of highly flexible, cost-effective data solutions as well as demand/lead generation programs.  Our database of over 1.8 million healthcare professional records including email, digital ID, clinical behavior (Dx/Px) and dozens of other data fields is constantly being verified, enriched and updated to fuel your interactive marketing campaigns.  Our suite of innovative solutions will help you reach and engage the right HCP audiences through the right channels.   www.meddatagroup.com





QuintilesIMS (NYSE:Q) is a leading integrated information and technology-enabled healthcare service provider worldwide, dedicated to helping its clients improve their clinical, scientific and commercial results. Formed through the merger of Quintiles and IMS Health, QuintilesIMS' approximately 50,000 employees conduct operations in more than 100 countries. Companies seeking to improve real-world patient outcomes and enhanced clinical trial outsourcing through treatment innovations, care provision and access can leverage QuintilesIMS' broad range of healthcare information, technology and service solutions to drive new insights and approaches. QuintilesIMS provides solutions that span clinical to commercial bringing clients a unique opportunity to realize the full potential of innovations and advance healthcare outcomes.


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