Big pharma ups consumer ad spend

Share this article:
Big pharma ramped up its consumer ad spending during 2006, with a 14.9% increase, outpacing all other industries, according to Nielsen Monitor-Plus. The industry spent $719 million more on DTC TV, radio, mags and newspaper ads in 2006 than in 2005, and was the “fastest growing” major media consumer ad category in 2006, with a 14.9% increase over the previous year, Nielsen Monitor-Plus said.

Share this article:

Email Newsletters

More in News

Sales of Biogen MS pill pick up overseas

Sales of Biogen MS pill pick up overseas

Biogen Idec is seeing strong sales for blockbuster MS drug Tecfidera, especially overseas where it's beginning to catch fire this summer.

GSK second-quarter sales disappoint

GSK second-quarter sales disappoint

Executives urge analysts to focus on the company's long-term potential.

House bill would speed approval once EU OKs same product

House bill would speed approval once EU OKs ...

The Speeding Access to Already Approved Pharmaceuticals Act of 2014 would require FDA to expedite the review of pharmaceuticals that are already approved by the European Union