Big pharma ups consumer ad spend

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Big pharma ramped up its consumer ad spending during 2006, with a 14.9% increase, outpacing all other industries, according to Nielsen Monitor-Plus. The industry spent $719 million more on DTC TV, radio, mags and newspaper ads in 2006 than in 2005, and was the “fastest growing” major media consumer ad category in 2006, with a 14.9% increase over the previous year, Nielsen Monitor-Plus said.

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