Big pharma ups consumer ad spend

Share this article:
Big pharma ramped up its consumer ad spending during 2006, with a 14.9% increase, outpacing all other industries, according to Nielsen Monitor-Plus. The industry spent $719 million more on DTC TV, radio, mags and newspaper ads in 2006 than in 2005, and was the “fastest growing” major media consumer ad category in 2006, with a 14.9% increase over the previous year, Nielsen Monitor-Plus said.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions