Blackwell signs on with Sudler & Hennessey

Share this article:
Sudler & Hennessey has hired multicultural marketing guru Daria Blackwell to serve in the newly created role of director of the agency’s S&H Multicultural unit. Blackwell will work with Ruben Gutierrez, managing director of S&H’s IntraMed unit, to develop professional and patient materials focusing on the patient/physician interface in the multicultural environment, she told MM&M. “We think that by focusing on the interaction the physician and the patient perspective, we can really change the way the outcomes in certain conditions,” she said. Blackwell joined S&H less than a month ago. She has spent the past five years as a healthcare consultant to agencies and pharma companies. In 2004, Blackwell was named president of the Healthcare Businesswoman’s Association, where she remains active as a member of the board of directors. From 1999 to 2001 she was president of Bozell Global Healthcare.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions